Discover useful perspectives. Find your next mentor, collaborator or daily read.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
How this spotlight worksThe same editorial collection, ranked by lifetime PMC contribution points. Ties share a position.
13 of 50 women to explore
Lifetime PMC contribution pointsBrooke Osmundson is director of growth marketing at Smith Micro Software and a Search Engine Journal contributor. Her work spans paid search, social and programmatic advertising, with an emphasis on analytics and customer journeys. She writes about campaign strategy, advertising measurement and the decisions marketers face when testing emerging channels.
Explore campaign strategy, customer journeys and the measurement questions behind new-channel tests.
Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.
Evaluate emerging search opportunities through monitoring data, practitioner tests and measurement questions.
Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.
Consider demand-generation investment through sales alignment, regional campaigns and pipeline goals.
Lakshmi Padmanaban is a content marketer at Optmyzr. She writes about PPC strategy and Amazon advertising for performance marketers and agencies. Her work includes research-based holiday planning, campaign automation and reporting, translating account observations into questions advertisers can use when reviewing their own strategy.
Turn PPC research and account observations into useful questions for planning, automation and reporting.
Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.
Connect lead-generation decisions with lead quality, downstream sales and commercial outcomes.
Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.
Connect paid-social strategy with buying groups, advertising technology and business outcomes.
Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.
Build clearer B2B measurement with shared definitions, CRM context and explicit reporting assumptions.
Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.
Explore early ChatGPT Ads experience and the case for developing a channel-specific testing approach.
Céline Silva is a senior marketing specialist at Taskrabbit. She shared her early ChatGPT Ads experience in PPC Live’s practitioner interviews, with particular attention to targeting visibility and reporting. Her contribution highlights the information advertisers need before expanding a test into a larger investment.
Understand the targeting visibility and reporting questions raised by early ChatGPT Ads tests.
Charlotte Osborne is a PPC practitioner with experience managing advertising accounts and co-owning a digital agency. She contributed to PPC Live’s discussion about Google Ads account control, drawing on her agency background to examine continuity, access and the responsibilities that should be clear in a client relationship.
Explore the responsibilities that help agencies and clients maintain clear control of advertising accounts.
Dids Reeve is a freelance paid-media manager who specialises in working with small and medium-sized businesses. She contributed to PPC Live’s practitioner discussion on Google Ads account control, bringing a consultant’s perspective to client access, transparency and continuity when a service-provider relationship changes.
Consider account access, transparency and continuity from the perspective of an independent PPC manager.
Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.
Connect professional campaign management with the client's continuing access to its advertising account.
Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.
Consider access, data and operational continuity across enterprise B2B and ecommerce advertising.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
