Changes to search campaigns, bidding and ad delivery. Follow announcements and account observations, with practical checks for your next campaign review.
Google Ads
The newsletter revisits Google's move to bring standalone Display campaigns into Demand Gen, including channel controls and a Display-only option.
Google Ads
Thomas Eccel reported being able to select target ROAS and Maximise conversion value while setting up Demand Gen in a new account. The observation concerns setup access and does not establish performance without conversion data.
Google Ads
Google has fully launched the AI-based Top Insights open beta on the Overview page. It surfaces the main performance impacts and insights per account.
Google Ads
Google has published an update to its Cryptocurrency Advertising policy for France, effective July 2026. Requirements for crypto advertisers targeting France change under the revision.
Google Ads
Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend.
Google Ads
Google has added an attributed brand search conversions metric to reporting. It credits campaigns for the brand searches they generate, giving upper-funnel activity a measurable path to conversion.
Google Ads
Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side.
Google Ads
Google has made vehicle ads available to all vehicle advertisers in Japan from June 2026. The lower-funnel format shows an image with make, model, price, and mileage, and clicks lead to the advertiser's vehicle description page.
Google Ads
Google has added a way to opt out of contact from Google Ads sales representatives. Advertisers have long asked for relief from unsolicited optimisation calls.
Google Ads
Google has expanded the availability of local inventory ads and free local listings to additional regions, as reported by Search Engine Roundtable. Local retailers in the new markets gain shoppable local surfaces.
Google Ads
A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance.
Microsoft Advertising
Launched Feb 22, Microsoft Advertising has updated its documentation for Cruise ads, a feed-generated Vertical ad type available globally in English. Ads are built from a feed of destinations, ports, and itineraries with no keywords required.
Microsoft Advertising
Microsoft Advertising has added Neustar as a Customer Match partner, documented in its help centre. Advertisers gain another identity provider for building match audiences.
Google Ads
Google has updated its Destination Requirements policy to allow redirects from an ad's final URL to a different domain in approved cases, effective early July. Consumer goods manufacturers can redirect to pre-approved retailer destinations.
Google Ads
Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens.
Google Ads
Performance Max now offers a third choice when creating an asset group: apply an existing one, alongside new and copy. It reduces rebuild work across campaigns.
Microsoft Advertising
Microsoft Advertising has published a July 2026 update to its Gambling and Games policy. Market-by-market licensing and enablement requirements continue to apply.
Google Ads
The Google Ads plugin for Claude Code and Cowork now lets you manage multiple accounts or an entire MCC in a few clicks. It answers the tool's most requested feature.
Google Ads
The new AI Max ad group settings now appear when building a Search campaign. They show campaign-level AI Max confirmation and a search-term-matching beta that expands keywords to broad match.
Google Ads
Google is testing an arrow icon next to sponsored URLs that opens the site in a new window, and a separate "Visit site" button in Search ads. Organic and paid listings are also showing altered URL displays.
Google Ads
Google is appending Gemini-written descriptions beneath sponsored results. One flagged example told shoppers the advertiser's mini skid steers "may have lower lift capacity" than heavy machinery.
Google Ads
Google now shows audience segments with metrics inside the Performance Max Audience menu. Advertisers can finally see which audiences drive results in a campaign type long criticised as a black box.
Google Ads
Google appears to be testing the organic "included or missing words" SERP feature directly in paid ads. In the flagged example, the words were present in the ad, suggesting the automated check misread the creative.
Google Ads
Google now documents three types of promotional offers: new advertiser promotions, coded promotions, and codeless promotions. Coded offers apply to new and existing advertisers, while codeless offers surface automatically in existing accounts.
Google Merchant Center
Google Ads now enables Customer Match list uploads through Merchant Centre, reported by PPC News Feed. Retailers can manage match audiences where their product data already lives.
Google Ads
Google is rolling out Maximise Conversion Value bidding for Standard Shopping campaigns, flagged by Yash Mandlesha and also spotted by Boyd Klerk via Ruben Runneboom. Until now, advertisers who wanted to optimise toward conversion value in Standard Shopping had to use a Target ROAS strategy; the return of the uncapped Maximise Conversion Value option gives them a way to chase value without setting a hard target.
Google Ads
Hana Kobzová has noticed that Gmail ads on desktop now appear at the bottom of the Promotions and Social tabs rather than at the top. For years, these ads: which look like ordinary emails with a "Sponsored" label and expand on click: held the top position for maximum visibility.
Google Ads
Google has renamed the brand-safety "Inventory Type" categories within the Content Suitability settings, as Aleksejus Podpruginas flagged. The older "Expanded" and "Standard" labels are retired in favour of clearer names: Maximum inventory (formerly Expanded), Moderate inventory (formerly Standard), and Limited inventory (formerly Limited).
Google Ads
Google is adding multi-party approvals to the Google Ads API for sensitive account actions, announced on the Google Ads Developer Blog. From 27 July 2026, rolling out over several weeks, certain API calls: such as inviting a new user via the access-invitation service: will require a second administrator to approve before they take effect, mirroring a broader change in Google Ads accounts that now require multi-party approval for sensitive actions.
YouTube
Google has announced a set of Gemini-built insights tools for YouTube at Cannes Lions 2026, on the Ads & Commerce blog. New trending insights in Google Ads Insights Finder give US advertisers a more granular, real-time view of what is popular on YouTube.
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