Changes to social advertising, targeting and placements. Explore the evidence behind each update and what it could mean for your campaigns.
Meta Ads
Instagram has rolled out "Your Algo" to all English-speaking users globally, allowing them to tune their algorithm in the Reels tab by adding and removing topics based on their interests. For a limited time at the start of 2026, users can also select their top three interests to see more of throughout the year.
TikTok Ads
TikTok has launched the Channel Sales Partner Program as part of its Marketing Partners Program. The programme recognises partners that meet TikTok's technical, operational, and go-to-market standards while driving SMB adoption through their platforms.
Meta Ads
Meta has expanded its control over the website highlights feature, which pulls content from your website to display in ads. You can now disable the option entirely or manually select which website highlights Meta can apply to your ads.
Meta Ads
Austria's Supreme Court has ruled that Meta must provide privacy campaigner Max Schrems with access to all of his personal data within two weeks. The decision ends an 11-year legal case and includes €500 in damages.
Meta Ads
Meta has updated how promotions appear in ads, now showing promo codes and offers within the ad creative itself without requiring a tap. In some cases, the CTA text may automatically change to "See offer."
Meta Ads
Meta has added impression count data to the Ads Library, making it easier to identify which competitor ads are receiving significant spend versus low-performing creatives. The feature labels ads with fewer than 100 impressions as low count.
Meta Ads
WhatsApp will allow users to communicate via usernames instead of phone numbers, with rollout expected throughout 2026. Businesses using WhatsApp API must update CRM systems, chatbots, and workflows to support the new Business-Scoped User ID (BSUID) by June 2026.
Meta Ads
Meta is adding detailed error fields to the Ads Insights Async API GET endpoint, launching with Graph API v25.0 on February 18, 2026. New default fields include error_code, error_message, error_subcode, and user-friendly error titles and messages.
Pinterest Ads
The Information has listed a potential OpenAI acquisition of Pinterest among its 2026 predictions. The speculation suggests OpenAI would target Pinterest's image data, advertising infrastructure, and merchant relationships to expand into visual search and e-commerce.
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