Resources

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

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• Paid media resources

  Explore paid media courses, checklists, templates and reference material, connected to the people who made them.

• A/B-Test Calculator: Power & Significance

  Compare visitor and conversion counts across two variants with frequentist test statistics and data-quality warnings.

• Amazon Ads Specifications

  Directory of production requirements across Amazon DSP, video, audio and other advertising placements.

• Amazon Ads Academy

  Free courses, certifications, videos and learning paths for Amazon advertising.

• Sponsored Products Targeting Guide and Checklist

  A practical reference for automatic, keyword, product and negative targeting, ending with a campaign checklist.

• Analytics Mania

  Practitioner tutorials, free resources and paid training for GA4 and Google Tag Manager.

• Google Tag Manager Checklist: 75 Steps

  A public checklist spanning implementation planning, tag configuration, debugging and deployment checks.

• Apple Ads Certification

  Free online course for promoting apps across the App Store.

• Creative Brief Template and Examples

  A reusable outline for campaign goals, audience, message, deliverables, owners, budget and timing.

• Data Studio Report Templates

  Official instructions and gallery entry points for copying reports and replacing their data sources.

• Sample Size Calculator

  Estimate the sample per variant for a conversion-rate experiment from baseline rate, detectable effect, confidence and power.

• GA4 BigQuery Ecommerce Sample Dataset

  Obfuscated ecommerce event-export data with example queries for learning BigQuery analysis.

• GA4 DebugView

  Instructions for examining events and user properties while debugging an analytics implementation.

• Google Analytics Demo Account

  Explore reports and analysis using Google-provided demonstration business data.

• GeoLift Walkthrough

  Demonstrates geographic test design, market selection, power analysis and lift estimation with simulated data.

• About the ABCDs of effective video ads

  Organises video guidance around attention, branding, connection and direction.

• Google Ads Query Builder

  Build Google Ads Query Language queries by resource and use the linked validator to review query syntax.

• Google Ads Scripts

  Official entry point for JavaScript-based Google Ads querying and automation.

• Google Ads Transparency Center

  Google advertising transparency search, with advertiser-name and website lookup described in official help.

• How our bidding algorithms learn

  Explains conversion cycles, historical targets and the information in bid-strategy reports.

• About your budget report

  Explains how to inspect cumulative spend, monthly forecasts, spend limits and budget-change history.

• Campaign URL Builder

  Build campaign-tagged links from a destination URL and campaign fields.

• Clicks and Sessions Discrepancy for Google Ads and Google Analytics: Troubleshoot

  Separates metric differences from tagging, redirects and page-loading problems.

• Consent Mode Technical Overview

  Technical reference for communicating consent choices and adjusting tag behaviour.

• Set up consent mode on websites

  Documents consent defaults, consent-state updates and troubleshooting for website implementations.

• About data exclusions

  Explains how to reduce Smart Bidding’s exposure to faulty conversion data after tracking incidents.

• Demand Gen creative assets refresh guidance

  Separates evergreen refreshes, scheduled promotions and large creative batches, explaining where new assets fit.

• Enhanced Conversions Overview

  Explains first-party-data matching for web and offline conversion measurement.

• Enhanced Conversions Best Practices

  Explains implementation choices for enhanced conversions for web and leads.

• Enhanced Conversions for Leads with GTM

  Implementation reference for connecting lead-form data with imported offline conversion outcomes.

• About the "Experiments" page (formerly drafts and experiments)

  Maps Google Ads experiment types to the campaign changes they can test.

• Implement campaigns for geo experiments

  Explains how to configure Google Ads campaigns for holdback, go-dark and heavy-up geographic experiments.

• Meridian: Marketing Mix Modeling

  Build an in-house marketing mix model from aggregated data to explore channel contribution and budget allocation.

• Google Ads Performance Planner

  Scenario-planning reference for forecasting the effect of campaign budget and bid changes.

• Performance Max best practices for lead generation

  Explains how conversion goals, bidding signals and creative inputs shape Performance Max lead generation.

• Retailer best practices for AI-powered Performance Max campaigns

  Connects retail campaign structure with product feeds, values, creative inputs and reporting.

• Merchant Center Product Data Specification

  The official reference for required and conditional product attributes used in Merchant Center feeds.

• Google Ads Reach Planner

  Reference for forecasting video reach, frequency, views and conversions.

• Responsive Search Ads Reference

  Official reference for responsive-search-ad creation, asset combinations and pinning.

• Google Ads Search Terms Report

  Explains search-query reporting and how it differs from grouped search-term insights.

• About seasonality adjustments

  Explains when to signal a short, exceptional conversion-rate change to Smart Bidding.

• Google Ads Skillshop

  Official self-paced Google Ads learning paths and certification entry points.

• Tag Assistant Troubleshooting Guide

  Official instructions for inspecting tags, events and website tagging coverage with Tag Assistant.

• Google Trends Research Guide

  Official starting point for comparing search interest, regions and related queries.

• About Smart Bidding using value-based bidding for Search and Shopping

  Covers readiness, value reporting, transition steps and evaluation for value-based bidding.

• GTM Preview and Debug Guide

  Official workflow for testing a draft container and reviewing tag firing order before publication.

• Server-side Tagging Introduction

  Explains server containers, clients and routing measurement events through a controlled server environment.

• Paid Media Planning Template

  The publisher offers a workbook for scheduling paid placements and organising spend and performance metrics.

• Lighthouse Audit Guide

  Instructions for running browser audits and inspecting or exporting their reports.

• LinkedIn Ad Library

  A public advertising database with advertiser, payer, keyword, country and date filters documented by LinkedIn.

• LinkedIn Marketing Academy

  Official courses, learning paths and certifications for B2B campaigns.

• LinkedIn Video Ads Specifications

  Official production requirements for LinkedIn video files, dimensions, text, thumbnails and destination URLs.

• Search Advertising Benchmarks: 2026

  Publisher benchmarks for search CTR, CPC, conversion rate and cost per lead across industries.

• Title [title] and structured title [structured_title]

  Explains product-title requirements, examples, ordering of details and structured titles for generated text.

• Calibrate treatment priors

  Explains how experiments and domain knowledge inform marketing-mix-model priors.

• Meta Ad Library

  An advertising research destination to revisit when the live library is accessible.

• Meta Blueprint

  Official catalogue of Meta advertising lessons, learning paths and webinars.

• GeoLift

  Design and analyse geographic incrementality experiments using synthetic-control methods.

• Robyn

  A semi-automated marketing mix modelling workflow with model diagnostics and allocation tools.

• Microsoft Advertising Learning Lab

  Learning paths for search, display and video, retail, programmatic and campaign automation.

• PageSpeed Insights

  A web-page performance analysis entry point for desktop and mobile landing-page checks.

• Find your next useful listen.

  A listening guide to 80 podcasts for paid media people, with 21,091 episode records, show artwork, listening links and creator credits.

• Paid Media Pros

  Practitioner educational videos and courses across paid advertising platforms.

• The paid media tools field guide

  A practical map of marketing workflows, with useful shortlists and linked evidence for choosing your toolkit.

• Good videos. Better decisions.

  A searchable video research library for agency owners and paid media practitioners, with dated view counts, original credits and practical research notes.

• Pinterest Academy

  Official advertiser training with courses, webinars and certification resources.

• Pinterest Ad Specifications

  Production specifications for Pinterest image, video and other ad formats.

• Pinterest Trends

  Official guide to search, save and shopping trends across supported regions.

• Reddit Ads Manager Onboarding

  A sequenced library of short walkthroughs for account setup, launch, reporting and pixel configuration.

• Snap Focus

  Snapchat learning paths for campaign strategy, media buying, creative and measurement.

• Supermetrics Marketing Report Templates

  A template discovery lead covering marketing dashboards, campaign reporting and budget pacing.

• TikTok Academy

  Official learning destination covering creative, advertising, measurement and policies.

• Creative Best Practices for Performance Ads

  A concise reference for native-looking video, clear hooks, value propositions, calls to action and creative variation.

• TikTok Auction In-Feed Ad Specifications

  Official file, caption and safe-zone requirements for Spark and non-Spark auction ads.

• Tips for Search Ads Creative in TikTok Ads Manager

  Explains how TikTok search creative should relate to keywords, intent and landing-page promises.

• About Split Testing

  Explains TikTok’s split-test audience separation and available test variables.

• TikTok Top Ads Dashboard

  A curated creative library with filtering and relative performance analysis described by TikTok.

• The Trade Desk Edge Academy

  Free education on programmatic planning, trading, supply chains and omnichannel advertising.

• Conversion Benchmark Report: 2024

  Landing-page conversion comparisons with a published methodology and industry sections.

• AI Max versus DSA: choose an experiment that fits the campaign

  Google’s experiment guidance distinguishes campaign configurations. The template cannot be used for a campaign made entirely of Dynamic Search Ads; in a mixed campaign, the treatment leaves DSA ad groups unchanged. Decide what question the experiment can actually answer before starting it. A comparison that leaves DSA traffic unchanged is not a clean test of replacing all dynamic search activity.

• Ask Advisor can propose campaign changes for your approval

  Google’s documentation describes an eligible-account beta that can propose actions including campaign pauses, budget and location changes, and appeals. The advertiser approves the action; it is not an unrestricted autonomous account manager. Review the proposed change and the business constraint behind it before confirming. Manager accounts are outside the documented scope, and the page does not establish a new launch date.

• Business Profile suggestions can have a four-day review window

  Google documents a four-day review period for certain notified suggestions. That timing does not apply to every profile edit, and it is not a promise of advance notice for every change. Assign responsibility for monitoring notifications where location details affect store visits, calls and ad destinations.

• Copilot audience generation remains a scoped beta

  Microsoft’s help describes a closed beta for eligible Audience campaigns in the US, Canada, UK and Australia. It does not apply to Search or Performance Max, excludes LinkedIn audiences, and generated audiences cannot be shared across accounts. Delivery may take up to 72 hours. Confirm access and review the audience before using it; the page does not establish when the geographic scope expanded.

• CSS product pages have rating and review-count attributes

  Google’s specification documents rating and review-count attributes for Comparison Shopping Service product pages. Check the CSS-specific scope before adding them to a feed workflow. Their presence in documentation does not establish a new release date or a ranking benefit; this is a specialist implementation reference.

• Customer Match adds IP and interaction-time fields, with restrictions

  Google’s documentation supports IP addresses and interaction timestamps in Customer Match uploads. A timestamp cannot be provided without an IP address, and IP matching is not supported for end users in the EEA, the UK, and Switzerland. Not every listed column is mandatory. Use the current upload template rather than copying a header from secondary coverage, because the documentation’s timestamp naming is inconsistent.

• Demand Gen on the Display Network: understand CPM billing

  Google’s current FAQ confirms that Demand Gen uses CPM billing on the Google Display Network. Keep the billing basis separate from the campaign’s bidding objective when reconciling spend and results. The documentation supports the current rule but does not indicate when it changed, so this belongs in useful references rather than as a claimed new launch.

• Demand Gen’s cost-adjustment beta targets the learning period

  Google documents a cost-adjustment beta for eligible Demand Gen campaigns using target CPA or target ROAS. Eligibility and the adjustment calculation matter: this is not a blanket refund for campaigns that miss a target. Before budgeting for it, confirm whether your campaign qualifies and how the adjustment appears on your bill. Keep learning-period protection separate from the longer-term commercial case for the campaign.

• Investment recommendations: distinguish reallocation from extra spend

  Google Ads coverage describes Holistic recommendations that may reallocate or add budget, and Growth recommendations that add budget. Read the proposed changes at campaign level before accepting them. A projected improvement is a forecast, not a guaranteed result, and a plan that increases conversions may still conflict with margin or cash-flow targets. This is a planning reference; its original launch date is unresolved.

• LinkedIn’s Post Proofreader can support a final writing pass

  LinkedIn documents Post Proofreader for eligible Premium Career and Premium Business subscribers, with English-language support. It suggests edits to a draft post; the author reviews and accepts them. Use it after checking the argument and factual claims, and keep the original meaning and voice. This is an implementation reference, not a newly dated launch.

• Merchant Centre’s impressum guidance has a country-specific scope

  Google’s platform guidance distinguishes between hosted impressum availability in Germany and Austria and in Switzerland. Check the requirement relevant to the merchant and destination. A platform documentation change should not be interpreted as removing a business’s legal obligations; this is a narrow operational reference, not general legal advice.

• Message assets connect Search and PMax with messaging apps

  Google documents message assets for Search and Performance Max, including WhatsApp and other supported messaging destinations. After an asset is approved, a message-lead conversion goal becomes available; that does not mean it automatically becomes the account’s default optimisation goal. Review the destination, response ownership and conversion settings before using messages as a lead-generation route.

• Microsoft experiments cover Search, Shopping, Audience and PMax

  Microsoft’s current help confirms optimisation experiments for four campaign types. Shared and lifetime budgets, and campaigns with DSA enabled, are ineligible. Its guidance recommends four to eight weeks in total, separating stabilisation from measurement. Choose a commercially meaningful hypothesis and respect conversion delay. The documentation verifies current availability, not the first launch date.

• Microsoft MaxCpc API reference and January 2027 deadline

  Microsoft’s BiddingScheme API reference documents a 12 January 2027 change to MaxCpc for affected new campaigns and existing campaigns not already using it. Inventory the strategies and API fields your integration uses before planning a migration. The API reference should not be used as evidence of a separate rollout of portfolio bid-strategy controls.

• Search Console separates text-based and multimodal queries

  Google’s documentation distinguishes text-based web queries from multimodal image queries. This gives search teams another way to examine how people discover a site. It remains organic search reporting, not paid campaign attribution. Use it alongside landing-page and commercial outcomes without treating a query-type change as evidence that advertising caused the traffic.

• Separate Search and Shopping in Microsoft’s Competition view

  Microsoft documents a Search/Shopping filter at account level and within Performance Max. Use it to avoid drawing one competitive conclusion from two different inventory contexts. The filter is a reporting distinction, not proof that a competitor caused a change in performance. Current functionality is verified; its first release date remains unresolved.

• Shopify’s Google checkout changes where measurement happens

  Shopify documents direct Google checkout for eligible US stores selling to US customers, with rollout and product restrictions. For eligible stores, the setting can be enabled by default. Google Analytics and custom client-side pixels do not fire inside that checkout, so reconcile order reporting before comparing its conversion rate with website traffic. Check your store’s eligibility, checkout settings and measurement path together; Agentic plan defaults are a separate case.

• Smart Bidding learning: use conversion cycles, not a fixed rule

  Google’s current guidance says learning typically takes one to two conversion cycles. It does not support the circulated claim of a universal 50-conversion, three-cycle requirement. Conversion delay and campaign mix matter, and Performance Max can take longer when much of its traffic comes from outside Search or Shopping. Use this as a diagnostic reference rather than treating the documentation itself as new functionality.

• Responsive Search Ad Copy Template

  The article links a spreadsheet for grouping different headline angles and monitoring character counts.

• YouTube and Google ABCD Reference Guide

  A compact video-ad framework covering attention, branding, connection and direction, with objective-specific prompts.