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PAID MEDIA COLLECTIVE

Leaderboard

Meet the contributors, explore yearly recognition and follow the community’s progress.

RECOGNITION ACROSS THE COLLECTIVE

Good work adds up.

Sourced contributions across eight libraries. Points recognise the recorded work and role, without implying a measure of expertise.

How points work

All available published work through 2026-10-11 · Europe/London

348contributors

1,046distinct works

4,592contribution points

Full contributor ranking

Explore the points, original sources and credited work behind each position.

348 matching contributors · Page 7 of 35

Most contribution points first

Points are recalculated from the published libraries and each person’s sourced role. They are not lifetime achievement awards. Account activity, verified expert claims and earned member levels remain in member rankings.

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

These uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.

Credited work 3

Newest recorded dates first

Newsfeed5 May 2026
AI Max expands to Shopping campaigns to capture conversational queries
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed5 May 2026
AI Max introduces AI Brief and text disclaimers as the product turns one
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Feb 2026
Google Ads now suggests ROAS-based conversion value for new customers
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed31 Aug 2026
Merchant Centre accepts up to five lifestyle images per product
Shared the work
Source credit: First contributor credited in newsletter
Credit source
+4pts
Newsfeed21 Jun 2026
Strip the Google Ads UI back to the data with a free Chrome extension
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Apr 2026
Google Ads experiments add auto-apply setting, enabled by default
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed17 Aug 2026
Claude output now carries an invisible watermark
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed17 Aug 2026
Cloudflare rolls out AI agent readiness and visibility tools
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed27 Jul 2026
Google significantly updates its Crawl Budget documentation
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed27 Jul 2026
Conversion reporting adds a segmented tooltip with view-through data
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed27 Jul 2026
Conversions arrives as a campaign objective
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Jul 2026
ChatGPT Ads adds audiences and launches in Japan and South Korea
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed10 Aug 2026
TikTok joins Amazon and Walmart in third-party fulfilment
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
TikTok Shop runs a two-week "Deals For You Days" against Prime Day
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed26 May 2026
Walmart Marketplace updates Expected Ship Date calculations
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed17 Aug 2026
Optmyzr's Q2 benchmarks: ROAS reverses, and the brand moat closes
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed12 Aug 2026
Google changes Smart Bidding for campaigns limited by budget
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Global State of PPC 2026 report published
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed9 Feb 2026
Alphabet reports Q4 2025: Google Cloud up 48%, Gemini at 750M users, YouTube crosses $60B
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Google announces February 2026 Discover Core update with new page experience guidance
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Reddit reports Q4 2025: ad revenue up 75%, announces $1B buyback and signals adtech acquisitions
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed10 Aug 2026
The new Seller Central becomes mandatory and irreversible
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Apr 2026
Amazon Discover Unmet Demand opens in Product Opportunity Explorer with caveats
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source 1 Credit source 2
+4pts
Newsfeed23 Mar 2026
Amazon launches conversational AI advertising product
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed23 Feb 2026
Google Merchant Centre renames "Destinations" to "Marketing methods"
Discovered or introduced the work
Source credit: Spotted by
Credit source
+4pts
Newsfeed19 Jan 2026
Google Ads Advisor expands with AI-powered conversion summaries below graphs
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed19 Jan 2026
Google Data Manager adds Google Drive as a supported source for offline conversions and Customer Match
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

3 credited worksBased on published source evidence

Newsfeed

Points & credited workView 3 worksHide details

Points by section

How credits count

Newsfeed

12pts

3 credited works

Credited work 3

Newest recorded dates first

Newsfeed31 Aug 2026
GA4 adds native dashboards to Reports
Shared the work
Source credit: First contributor credited in newsletter
Credit source 1 Credit source 2
+4pts
Newsfeed6 Jul 2026
Google Tag Manager rolls out its interface update
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed20 Apr 2026
Google Analytics data controls to consolidate under Google Ads Consent Mode from June 15
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Reconciliation & coverage

One person earns one credit for each distinct work, even when it appears in several sections or newsletter editions. Explicit source authors, hosts and contributor credits qualify. Organisations, incidental mentions, unconfirmed identities and template material do not.

Date ranges use Europe/London calendar days and original work dates. Year to date starts on 1 January; 30 and 90 day views stay within the selected year. Lifetime includes older work and work without an exact date. 210 undated credits are excluded from recent windows. Editing or rechecking a source does not restart its date.

Source rankings use uncapped contribution points under the current rules. They do not use member pillar weights or award member levels. Equal points share a rank. A name search preserves positions; section filters recalculate them. Podcast hosting is credited once per show, without multiplying it by every imported episode.

Connect your account to your contributor profile through identity verification. Verified owners in the lifetime Top 100 with contribution points can endorse. Credits do not grant moderation access. The 2025 archive retains its original weekly mention figures.

Newsfeed1046 works · 1148 credits

Resources6 works · 6 credits

Scripts20 works · 21 credits

Articles28 works · 45 credits

Guides & insights22 works · 33 credits

Newsletters19 works · 21 credits

Videos124 works · 126 credits

Podcasts74 works · 111 credits

Books81 works · 119 credits

Conversations53 works · 53 credits