Product ads, shopping inventory and commerce platforms. Follow the changes affecting where products appear and how their performance is measured.
Amazon Ads
Amazon DSP has quietly added a Performance+ Tactics Insights section at the order level, surfacing metrics about which AI-driven tactics are contributing to campaign performance. The feature shows advertisers how specific DSP optimisation choices: such as audience expansion, bid adjustments, and placement selection: are affecting their results.
Amazon Ads
Amazon has launched 1-hour and 3-hour delivery options across a growing number of US cities, covering over 90,000 products typically found in local supercentres: including everyday household essentials, electronics, clothing, and over-the-counter medications. One-hour delivery is available in hundreds of cities, including parts of Los Angeles, Chicago, and Washington, D.C.; 3-hour delivery is available in over 2,000 cities and towns.
Amazon Ads
Vanessa Hung flagged a pattern affecting sellers enrolled in North America Remote Fulfilment (NARF): US product listings can be suppressed without any policy violation, seller-initiated change, or explanation from Amazon. The suppression occurs because NARF: a programme that allows US sellers to sell in Canada and Mexico using existing US FBA inventory: can trigger listing state changes in the US marketplace as Amazon manages fulfilment routing across the network.
Amazon Ads
Perplexity has petitioned a US federal appellate court to lift the temporary injunction barring its Comet AI agent from accessing Amazon's website. The original ruling found Amazon had provided sufficient evidence that Comet accessed the platform without authorisation; Amazon also argued the agent disrupted its advertising business by generating traffic that required detection and filtering before advertisers could be charged.
Amazon Ads
Amazon has launched an AI Summary feature inside campaign dashboards. The summary analyses keywords, placements, visibility, and return metrics, then draws conclusions on a trend basis and suggests actions.
Amazon Ads
Amazon has made the Collection ad format available across Sponsored Brands ads. Advertisers can now create campaigns by selecting the ad format and collection type directly.
Amazon Ads
Amazon has launched the Prompts report within Sponsored Products reporting, allowing advertisers to see actual shopper prompts that trigger ads in Rufus-driven experiences. This represents a shift from keyword-based to prompt-based discovery.
Amazon Ads
Amazon's new Business Solutions Agreement, effective March 4, 2026, bans the use of Amazon data for training AI or machine learning models. This caused disruptions like login walls, hidden prices until added to cart, and removal of reviews from product pages.
Amazon Ads
Amazon has removed the obfuscated buyer email from seller data, completing its transition to fully anonymous buyer relationships. Buyer names and addresses were removed years ago; the obfuscated email was the last remaining identifier useful for calculating lifetime value.
Amazon Ads
Amazon will invest $50 billion in OpenAI, starting with $15 billion and followed by $35 billion upon meeting certain conditions. The partnership includes several components: AWS becomes the exclusive third-party cloud distribution provider for OpenAI Frontier, the enterprise platform for building and managing AI agents.
Amazon Ads
Amazon is changing its On-Time Delivery Rate (OTDR) deactivation logic for seller-fulfilled accounts, effective February 28, 2026. Previously, falling below 90% OTDR triggered the simultaneous deactivation of all seller-fulfilled listings.
Amazon Ads
Amazon has rolled out the Seller Challenge under Account Health for sellers enrolled in Account Health Assurance (AHA) in the US. The feature provides a guaranteed 48-hour response window for listing enforcement appeals that remain unresolved after multiple attempts.
Amazon Ads
Amazon has closed review visibility and scraping capabilities, a move linked to concerns about AI training data. The review cap prevents tools from pulling unlimited review data to train models or build competitive intelligence systems on Amazon's data without compensation.
Anthropic
Claude in PowerPoint is now available on Anthropic's Pro plan and includes support for connectors, allowing context from other tools to flow directly into slide creation. Through March 19, usage limits for both Claude in PowerPoint and Claude in Excel are doubled across all paid plans.
Amazon Ads
Amazon is discontinuing Shoppable Collections on February 27, 2026. The beta feature will disappear from Product Detail Pages and A+ Content Manager, with Brand Story automatically replacing it for sellers who had implemented it.
Amazon Ads
Plaintiff attorneys are using automated tools to scan US Shopify stores for ADA accessibility violations and data privacy breaches, filing quickly and pushing for settlements of $15,000 to $75,000 before legal fees. Emmanuel Flossie reports that most store owners have no idea they're at risk: and that most violations can be fixed in an afternoon.
Amazon Ads
Perplexity has confirmed it is winding down its advertising operations with "no plans to pursue advertising further.
Amazon Ads
Two of the world's largest advertising holding companies have quietly pulled back from The Trade Desk's OpenPath initiative. Trishla Ostwal reports that both Dentsu and WPP cited concerns over transparency, control, and undisclosed costs as reasons for their withdrawal.
Amazon Ads
The California Attorney General has fined The Walt Disney Company $2.75 million for failing to stop selling and sharing consumer data after users explicitly opted out. The enforcement action reflects California's increasingly aggressive approach to privacy violations under the CCPA.
Anthropic
Anthropic has extended free access to Claude Opus 4.6 for nonprofits on Team and Enterprise plans. The company's rationale: Nonprofits tackle difficult societal problems with limited resources, and frontier AI tools can help maximise their impact.
Anthropic
Anthropic has released Claude Sonnet 4.6, described as the most capable Sonnet model to date. The release represents a full upgrade across coding, computer use, long-context reasoning, agent planning, knowledge work, and design, with a 1M token context window available in beta.
OpenAI
OpenAI has introduced EVMbench, a benchmark measuring how well AI agents can detect, exploit, and patch high-severity smart contract vulnerabilities. The benchmark tests three capabilities: vulnerability detection in real-world contract code, exploitation in realistic attack scenarios, and safe patching with fixes that hold up under testing.
Amazon Ads
Spotify's new partnership with SeatGeek allows fans to purchase primary event tickets without leaving the app, completing what Dean McElwee describes as a full marketplace strategy. The premise: streaming is lead generation that hauls in traffic, while additional revenue comes from the broader fan economy.
Anthropic
Claude Code can now push prototypes directly to Figma using the latest version of Figma's MCP server. The integration allows developers to take a working prototype built in Claude Code and send it to a Figma canvas, enabling exploration of different design directions without branching code or rebuilding from scratch.
Anthropic
Anthropic has shipped significant updates to Claude Code on desktop, introducing server previews, automated code review, and PR monitoring with auto-fix capabilities. Server previews allow Claude to start development servers and preview running applications within the desktop interface, read console logs, catch errors, and iterate automatically.
Amazon Ads
Amazon has rolled out MCF 2026 Preferred Pricing, with credits capped at $50,000. The update affects Multi-Channel Fulfilment costs for sellers using FBA inventory to fulfil non-Amazon orders.
Amazon Ads
Amazon is now surfacing warnings about products at risk of earning a "Frequently Returned" badge. The badge can negatively impact conversion rates and visibility.
Amazon Ads
Amazon has added a small update that shows frequency cap information in Sponsored Products campaigns. The change provides more transparency into how often ads are shown to the same shopper.
Amazon Ads
Amazon has changed how software costs work for SP-API integrations. Most sellers see "$1,400/year plus usage fees" and assume their tools handle it, but the pricing shift affects how third-party software providers pass costs to sellers.
Amazon Ads
Amazon has added an "All Tools" tab in Amazon Ads that shows all available tools in a single, clean view.
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