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Amazon flat files now have expiration dates
Amazon has updated its flat-file system to include expiration dates for the templates you're currently using.
SourceLinkedIn
First ContributorVanessa Hung
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Amazon Search Query Performance is now available in Vendor Central
Amazon has launched Search Query Performance in Vendor Central, along with additional Search Analytics tools previously limited to Seller Central. Vendor brands now have access to deeper visibility into search terms and branded demand-capture data.
SourceLinkedIn
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Amazon reports record Q4 2025: ad revenue up 23%, CapEx guidance hits $200B for 2026
Amazon reported record Q4 revenue of $213.4 billion (up 14% YoY), with advertising revenue reaching $21.32 billion (up 23%). AWS grew 24% to $35.58 billion: its fastest growth in 13 quarters.
SourceVariety
First ContributorJuozas Kaziukėnas +1
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Amazon updates FBM shipping settings for multi-warehouse fulfilment
Amazon has updated FBM shipping settings to better support multi-warehouse operations. The changes fix delivery promise accuracy when fulfilling from multiple locations.
SourceLinkedIn
First ContributorVanessa Hung
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Amazon Sponsored Products tests automatic ROAS optimisation in rule-based bidding
Amazon is beta testing an "Automatically optimising ROAS within the campaign budget" option under rule-based bidding for Sponsored Products. You set the daily budget, and Amazon adjusts bids to maximise ROAS without a target floor.
SourceLinkedIn
First ContributorMansour Norouzi
Amazon Ads
Amazon launches Co-Brand Relationships portal in Brand Registry
Amazon has launched a Co-Brand Relationships portal within the Brand Registry for products that display multiple brand logos, such as licensed merchandise. The portal requires documentation proving the relationship between brands.
SourceLinkedIn
First ContributorVanessa Hung
Amazon Ads
Amazon Ads releases MCP Server for agentic API access
Amazon Ads has released an MCP Server in open beta, enabling AI agents to interact with the Amazon Ads API programmatically. The server allows agentic workflows to manage campaigns, pull reports, and execute tasks.
SourceLinkedIn
First ContributorAlexander Swade
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Amazon Sponsored Brands now supports 3 to 10 products per ad with AI curation
Amazon updated Sponsored Brands product collections to allow 3–10 products per ad, up from the previous limit of 3. AI dynamically selects and highlights the most relevant products based on customer intent, though manual selection is still available.
SourceLinkedIn
First ContributorMansour Norouzi
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Amazon FBA removal and disposal fees switch to per-unit charging from February 15
Starting February 15, 2026, Amazon will charge FBA removal and disposal fees per unit as each item is processed, rather than a single lump sum when the full order is completed. Fee rates remain unchanged: only the billing timing changes.
SourceLinkedIn
First ContributorVanessa Hung
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Amazon requires FNSKU barcodes for all non-Brand Registry FBA sellers from March 31
Starting March 31, 2026, Amazon sellers not enrolled as Brand Registry representatives can no longer use manufacturer barcodes (UPC, EAN, ISBN) for FBA. Every unit will need an FNSKU sticker.
SourceLinkedIn
First ContributorVanessa Hung
Amazon Ads
Amazon Rufus now sends traffic to off-Amazon destinations
Amazon's AI shopping assistant Rufus is displaying advertising within its responses, marking the beginning of monetisation for Amazon's conversational AI. Additionally, Rufus has been spotted directing users to websites outside of Amazon, a shift from keeping users within Amazon's ecosystem.
SourceLinkedIn
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TikTok Shop mandates logistics providers, but Amazon MCF remains compliant
Starting February 25, TikTok Shop requires US sellers to use only TikTok logistics: FBT, Upgraded TikTok Shipping, or Collections by TikTok. Seller fulfillment ends, stopping manual label printing and routing through unapproved 3PLs.
SourceLinkedIn
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Amazon adds consolidated Vine-eligible listings view in Seller Central
Amazon now shows all Vine-eligible listings in one Seller Central tab, replacing manual checks across reports and listings for large catalogs. It highlights eligible ASINs without custom tracking.
SourceLinkedIn
Amazon Ads
Amazon Prompts tab begins showing data at the ad group level
The Prompts tab in Amazon Ads is finally displaying data after being empty for months since its launch. Data is now appearing at the ad group level.
SourceLinkedIn
First ContributorIsaac Gross
Amazon Ads
Amazon DSP launches AI audio ads generator with free voice and music options
Amazon has added an AI-powered audio ad generator to the DSP console, enabling users to create complete audio ads from product ASINs in seconds. The tool includes professional voiceovers, background music options, and call-to-action prompts: no studio, voice actors, or editing required.
SourceLinkedIn
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Amazon changes review sharing rules across product variations starting February 2026
Amazon will stop automatically sharing reviews across all variations in a product family from February 12, 2026. Reviews will only be shared when differences are minor, such as colour, pack size, or scent variations.
SourceLinkedIn
First ContributorVanessa Hung
Amazon Ads
Amazon AMC adds new no-code audience templates for DSP and Sponsored Display
Amazon Marketing Cloud has released additional no-code audience templates that sellers can use to create audiences without SQL. New audiences include frequent purchasers not enrolled in Subscribe & Save, customers who bought main products but not accessories, and seasonal ad exposure off-peak audiences with customisable time frames.
SourceLinkedIn
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Amazon STV introduces Dynamic and Manual audience types with required CPM caps.
Amazon Streaming TV ads now offer two audience selection options: Dynamic and Manual. Dynamic targeting uses AI to optimise reach, while Manual gives you direct control over audience segments.
SourceLinkedIn
Amazon Ads
Amazon automatically opens the Rufus AI assistant in search results.
Amazon is now automatically displaying its AI assistant Rufus in search results, appearing in the left navigation for both native searches and users arriving from Google. This marks the most assertive rollout of Rufus to date, with the assistant loading without user interaction.
SourceLinkedIn
First ContributorIvan Marynych
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Amazon launches Explore with Canvas beta for conversational business reporting.
Amazon has introduced Explore with Canvas in Seller Central, a conversational AI tool that generates reports, charts, and tables from your business data. The feature is available to sellers using the new Seller Central experience.
SourceLinkedIn
Amazon Ads
Amazon launches AI-powered A+ Content Quality Analysis with weekly evaluations.
Amazon has introduced A+ Content Quality Analysis, an AI-powered tool that evaluates content on readability, information completeness, visual structure, and conversion effectiveness. The system runs weekly assessments and assigns ratings of either "Meets Standards" or "Needs Improvement."
SourceLinkedIn
First ContributorVanessa Hung
Amazon Ads
Amazon Will Require Brand Packaging for Most Physical Bundles from 11 January 2027
Amazon says most physical bundles sold as one ASIN must be packaged by the original brand or manufacturer from 11 January 2027, with stated exceptions.
SourceSeller Central
Official SourceAmazon Ads
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