New advertising markets and customer journeys. Explore emerging opportunities with clear distinctions between a test, an announcement and a rollout.
Anthropic
Anthropic is now reported to generate a substantially higher annualised revenue run rate than OpenAI despite having a fraction of ChatGPT's users, flagged by Endrit Restelica. Anthropic's run rate, around $9bn a few months ago, is now reported at roughly $47bn, compared with OpenAI's roughly $25bn.
Industry
Google has expanded the tips section of its responsive search ads help document with four new recommendations on pinning, reported by Barry Schwartz. The guidance warns against pinning identical or very similar text to the same slot, since it gives Google's system nothing to test and reduces Ad Strength without any offsetting benefit.
Industry
Matt Navarra has argued that the UK's under-16 social media ban is prompting brands to reconsider how they reach younger audiences in a post that sparked wide discussion. His central point: what was called "youth marketing" was, for years, really platform marketing: brands buying placement on the platforms teens frequented, then layering research and targeting on top.
BigQuery
Several practitioners shared opening-day Prime Day data this week. Isaac Gross reported that Day One was notably softer year on year: the opening-day lift over a clean 30-day baseline came in at +55% versus +81% in 2025, around 26 points lower across the same brands: and that Day Two has historically been the event's softest revenue day.
Anthropic
Anthropic has introduced Claude Tag, a way for teams to work with Claude inside Slack, announced on its Claude account. Claude joins a workspace as a team member with access to the channels and tools an admin chooses, so users can delegate tasks by tagging @Claude with a request: writing or merging pull requests, running data analysis, and other work: while focusing on other things.
OpenAI
OpenAI has unveiled the GPT-5.6 family: Sol, Terra, and Luna, but general availability is paused at the US government's request. The models are rolling out first to a limited group of trusted partners via the API and Codex, after Commerce Secretary Lutnick reportedly warned Sam Altman not to launch without agency approval.
Microsoft Clarity
Microsoft has added a Violations card to the Bot Analytics dashboard in Microsoft Clarity. For the first time, site owners can see which automated crawlers are accessing pages explicitly disallowed in robots.txt, shown as a percentage of total bot traffic with trends over time and filters by operator, bot name, and activity type.
Google Business Profile
Marie Haynes has flagged that you can now connect a Google Business Profile to Gemini to create a Business Notebook. It has access to customer reviews, questions, and performance data, can surface trends and new market opportunities, and can action profile updates such as changing business hours on request.
Anthropic
Anthropic has disclosed a US government export-control directive, citing national-security authorities, that suspends access to its Fable 5 and Mythos 5 models for any foreign national, whether inside or outside the United States, including foreign-national Anthropic employees. To comply, Anthropic said it had to abruptly disable both models for all customers as of the evening of 12 June; access to all other Anthropic models remains unaffected.
Display & Video 360
Alphabet has raised roughly $85bn in the largest equity offering in history, priced on 2 June, flagged by Bertrand Seguin. The raise includes a $10bn private placement by Berkshire Hathaway and funds Alphabet's planned 2026 capital expenditure of up to around $190bn, the vast majority going to data centres and AI compute.
BigQuery
Luka Cempre spotted a BigQuery UI update that makes recently run queries easily accessible alongside their results, apparently independent for each tab. A small quality-of-life change that saves jumping into query history to manage jobs across many open tabs.
Industry
Google has introduced the Open Knowledge Format (OKF), a vendor-neutral open specification for giving AI agents the curated context they need, flagged by Charly Wargnier. Published by Google Cloud on 12 June and available on GitHub, OKF v0.1 represents knowledge as a directory of plain Markdown files with YAML front matter, with no runtime, SDK, or build step: "just markdown, just files."
Industry
Brad Geddes has shared an underused Google Ads custom column for brand campaigns: impressions divided by impression share, multiplied by 100. Trended over several weeks or months, it shows how many impressions each point of impression share was worth, revealing when brand search volume was rising or falling.
Microsoft Advertising
Microsoft has shipped a preview extension that lets Bing users turn Copilot-style AI answers on or off with a single click, announced by Microsoft President and Head of Search Jordi Ribas. Users can also append "-ai" to any Bing query to suppress AI-generated responses for that search.
Anthropic
Anthropic has released Claude Fable 5, its latest frontier model, now generally available on Google Cloud's Agent Platform, as noted by Google Cloud and discussed by Charly Wargnier in a comparison with Claude Opus 4.8. Fable 5 is part of a higher-capability tier and is positioned for enterprise teams building at scale, and is available across the same surfaces as other Claude models.
Industry
A German regional court has ruled that Google is directly liable for false claims in its AI Overviews, treating them as Google's own content rather than a list of search results. The Regional Court of Munich issued a temporary injunction (case 26 O 869/26) barring Google from spreading false claims about two Munich publishers, after its AI wrongly linked them to scams and made claims that appeared in none of the cited sources.
Google Merchant Center
Bia Camargo has flagged a Google Merchant Centre API issue delaying product submissions and feed updates across integrations. Feeds that suddenly stop updating may be affected by a platform-side issue rather than an advertiser's own setup, leaving teams refreshing diagnostics while submissions lag.
Gemini
Apple has rebuilt Siri on Google Gemini, unveiled at WWDC 2026, flagged by Endrit Restelica. The overhauled assistant gains a dedicated app, remembers past conversations, can read what is on screen, and can take actions inside apps, working across Apple devices as one continuous thread.
Industry
Christian Otto Kelm flagged that Amazon's Virtual Multipacks (VMP), which bundle units automatically and require sellers to opt out rather than in, are now also surfacing automatically inside Ads. Worth a check for sellers who never deliberately set up multipacks but may now be advertising them.
Display & Video 360
SpaceX has gone public on the Nasdaq. The company priced its IPO at $135 a share, raising around $75bn and valuing it at roughly $1.77tn: the largest IPO ever: and now spans Starship, Starlink, xAI, X, and its launch business under one umbrella.
Google Merchant Center
A widespread Shopify outage caused a significant wave of "product page unavailable" disapprovals across Google Merchant Centre, flagged by Chelsea Harding, Barry Schwartz, Catalina Koop, and Shivam Pandey. Google's crawler interpreted store pages as down during the incident and disapproved products even where the landing pages were live and loading correctly when tested manually.
OpenAI
Zalando will be one of the first brands to pilot advertising within ChatGPT in the UK, flagged by Nick Vinckier. The initiative aims to reach consumers earlier in their shopping journey and drive traffic directly from ChatGPT to Zalando, an early live example of a major retailer testing the channel rather than waiting for it to mature.
Google Search Console
Google has begun rolling out Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help sites understand their visibility within Search's generative AI features. Google Search Central confirmed the rollout, which will roll out to a subset of websites first so Google can test and gather feedback before a wider release.
Google Merchant Center
VIVEK GUPTA has flagged that Google has announced 18 August 2026 as the final date for migrating Google Merchant Centre integrations to the Merchant API. The Merchant API is becoming the future direction for product data management and integrations within Google's ecosystem, replacing the legacy Content API workflow.
ChatGPT Ads
OpenAI is rolling out conversion-optimised ads where advertisers only pay when a user buys after clicking, flagged by Juozas Kaziukėnas, with Anthony Higman and Glenn Gabe adding context. ChatGPT Ads launched less than four months ago with CPM ads, added CPC bidding a month ago, introduced a conversion-tracking pixel, and have now started rolling out CPA ads that bid for successful events.
Google Tag
Google has expanded the Data Manager API to send offline conversion events to Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display & Video 360. The AdIdentifiers object now includes dclid, impressionId, matchId, and encrypted user IDs, as well as IP ingestion support for Google Ads Customer Match.
Google Merchant Center
The Gemini-powered Business Agent previewed at GML is now live for eligible merchants, flagged by Khushboo Aulakh. The agent sits on a brand's profile in search results and answers product questions in the brand's voice before a customer clicks through: handling queries such as sizing or quantity calculations that would otherwise reach the customer service team.
Industry
Google announced new information agents at I/O: letting users delegate ongoing research tasks like price monitoring directly to Search. Sander Roose's read: pricing transparency shifts from reactive to proactive, with every shopper getting a personal scraper running 24/7.
Industry
App Connect (formerly Web to App Connect) becomes the unified suite of tools that transforms apps into high-performance growth engines connected to Google Ads. The 2026 expansion includes agentic implementation workflows: intelligent assistants that find opportunities to improve setup and guide advertisers through automated processes for tracking, bidding, and deep linking.
Industry
Custom Columns now supports all conversion metrics: including goal segmentation and metrics like CPA and ROAS. Build formulas using CPA, Conv., Conv. rate, Revenue, Return on ad spend, and the All-conv. variants.
30 of 442 updates loaded.
Load more updates
