The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Google Ads
Google has published an update to its Cryptocurrency Advertising policy for France, effective July 2026. Requirements for crypto advertisers targeting France change under the revision.
Google Ads
Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend.
Google Ads
Google has added an attributed brand search conversions metric to reporting. It credits campaigns for the brand searches they generate, giving upper-funnel activity a measurable path to conversion.
Google Ads
Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side.
Google Ads
Google has made vehicle ads available to all vehicle advertisers in Japan from June 2026. The lower-funnel format shows an image with make, model, price, and mileage, and clicks lead to the advertiser's vehicle description page.
Google Ads
Google has added a way to opt out of contact from Google Ads sales representatives. Advertisers have long asked for relief from unsolicited optimisation calls.
Google Ads
Google has expanded the availability of local inventory ads and free local listings to additional regions, as reported by Search Engine Roundtable. Local retailers in the new markets gain shoppable local surfaces.
Google Ads
A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance.
Microsoft Advertising
Launched Feb 22, Microsoft Advertising has updated its documentation for Cruise ads, a feed-generated Vertical ad type available globally in English. Ads are built from a feed of destinations, ports, and itineraries with no keywords required.
Microsoft Advertising
Microsoft Advertising has added Neustar as a Customer Match partner, documented in its help centre. Advertisers gain another identity provider for building match audiences.
Google Ads
Google has updated its Destination Requirements policy to allow redirects from an ad's final URL to a different domain in approved cases, effective early July. Consumer goods manufacturers can redirect to pre-approved retailer destinations.
Google Ads
Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens.
Google Ads
Performance Max now offers a third choice when creating an asset group: apply an existing one, alongside new and copy. It reduces rebuild work across campaigns.
Microsoft Advertising
Microsoft Advertising has published a July 2026 update to its Gambling and Games policy. Market-by-market licensing and enablement requirements continue to apply.
Google Ads
The Google Ads plugin for Claude Code and Cowork now lets you manage multiple accounts or an entire MCC in a few clicks. It answers the tool's most requested feature.
Google Ads
The new AI Max ad group settings now appear when building a Search campaign. They show campaign-level AI Max confirmation and a search-term-matching beta that expands keywords to broad match.
Google Ads
Google is testing an arrow icon next to sponsored URLs that opens the site in a new window, and a separate "Visit site" button in Search ads. Organic and paid listings are also showing altered URL displays.
TikTok Ads
TikTok has added a Native Growth Campaigns conversion type to ad accounts. The format promotes organic-style content for growth objectives.
Meta Ads
Meta is releasing a Recommended Setup for Traffic, Engagement, and Awareness objectives, similar to Advantage+ for conversion campaigns. It bundles automated settings that advertisers may not want.
Meta Ads
Instagram's "Your Algorithm" and Threads' "Your Algo" let users view and customise the topics shaping their recommendations. Reach becomes partly user-curated rather than fully model-driven.
Meta Ads
Meta has added a button above the ad preview that lists which Advantage+ creative enhancements are enabled. Defaults can include AI summaries and other automatic changes to your creative.
Anthropic
Anthropic is adding usage analytics and cost controls for Claude Enterprise admins. Agentic work produces distinct usage patterns compared to standard chat, and admins now have clearer visibility.
Anthropic
Anthropic has introduced Claude Sonnet 5, its most agentic Sonnet model. It plans, uses tools such as browsers and terminals, and runs autonomously at a level previously requiring larger models.
ChatGPT Ads
Google has published a database showing how frequently any schema type is used across the web. SEO teams can research the adoption of structured data directly.
Anthropic
Anthropic has restored global access to Fable 5 and Mythos 5 after the June export-control suspension. Fable returns with its capabilities reduced by stricter safety filters, and early benchmark tests report notable drops in performance on coding tasks.
Anthropic
Anthropic has launched Claude Science, an AI workbench for research and analysis in beta. It ships pre-configured with access to more than 60 optional scientific databases.
Google Trends
Google Trends now overlays previous-period data on the interest chart, with chips showing change against preceding weeks, months, or years. Directional demand reads get faster.
Amazon Ads
Amazon's updated consent requirements are now in force. The practical question is not whether the Amazon Consent Signal is enabled, but what valid signal Amazon actually receives from your setup.
Amazon Ads
Amazon rolls out the New Selection Program 2026 on 30 July with fee credits, free storage, Vine credits, and liquidation coverage for new-to-FBA branded ASINs. Enrolled sellers must confirm participation by 31 October.
Amazon Ads
Amazon has removed the Variation Wizard, changing how sellers build parent-child listing relationships. Sellers now rely on flat files and listing tools instead.
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