4 credited worksBased on published source evidence
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Sourced contributions across eight libraries. Points recognise the recorded work and role, without implying a measure of expertise.
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Lifetime top 10
Lifetime · Guides & insights · Contribution points
- 01 Leading the way

Jon Loomer
Guides & insights
40contribution points4 credited works - 02

Frederick Vallaeys
Guides & insights
20contribution points2 credited works - 02VM
Victoria McNally
Guides & insights
20contribution points2 credited works
- 04AK
Anthony Katsur
Guides & insights
10contribution points1 credited work - 04AV
Anthony Vargas
Guides & insights
10contribution points1 credited work - 04AW
Austin Whiting
Guides & insights
10contribution points1 credited work - 04BR
Blanca Ruiz
Guides & insights
10contribution points1 credited work - 04BR
Brett R. Gordon
Guides & insights
10contribution points1 credited work - 04CN
Chris Nosko
Guides & insights
10contribution points1 credited work - 04CW
Christo Wilson
Guides & insights
10contribution points1 credited work
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28 matching contributors · Page 1 of 3
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2 credited worksBased on published source evidence
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+10ptsGuides & insightsBroad Match is Winning the Budget War. Is It Winning on Performance Too?
Created the work
Source credit: Guide author
+10ptsGuides & insightsWe Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)
Created the work
Source credit: Guide author
Victoria McNally
2 credited worksBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
Credited work 2
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+10ptsGuides & insightsCreator partnerships need a relationship model as well as a media plan
Created the work
Source credit: Guide author
+10ptsGuides & insightsCTV measurement needs to account for demand creation
Created the work
Source credit: Guide author
Anthony Katsur
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
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+10ptsGuides & insightsSeparate deterministic tasks, AI judgement and human approval
Created the work
Source credit: Guide author
Anthony Vargas
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
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+10ptsGuides & insightsProgrammatic podcast buying still needs frequency discipline
Created the work
Source credit: Guide author
Austin Whiting
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
Credited work 1
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+10ptsGuides & insightsHow to increase conversions from Performance Max
Created the work
Source credit: Guide author
Blanca Ruiz
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
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+10ptsGuides & insightsMetricool compares Meta and TikTok campaign benchmarks
Created the work
Source credit: Guide author
Brett R. Gordon
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
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+10ptsGuides & insightsA Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Created the work
Source credit: Guide author
Chris Nosko
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
Credited work 1
Newest recorded dates first
+10ptsGuides & insightsConsumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
Created the work
Source credit: Guide author
Christo Wilson
1 credited workBased on published source evidence
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How credits countThese uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.
Credited work 1
Newest recorded dates first
+10ptsGuides & insightsAn AI Mode experiment examines referrals to publishers
Created the work
Source credit: Guide author
Reconciliation & coverage
One person earns one credit for each distinct work, even when it appears in several sections or newsletter editions. Explicit source authors, hosts and contributor credits qualify. Organisations, incidental mentions, unconfirmed identities and template material do not.
Date ranges use Europe/London calendar days and original work dates. Year to date starts on 1 January; 30 and 90 day views stay within the selected year. Lifetime includes older work and work without an exact date. 210 undated credits are excluded from recent windows. Editing or rechecking a source does not restart its date.
Source rankings use uncapped contribution points under the current rules. They do not use member pillar weights or award member levels. Equal points share a rank. A name search preserves positions; section filters recalculate them. Podcast hosting is credited once per show, without multiplying it by every imported episode.
Connect your account to your contributor profile through identity verification. Verified owners in the lifetime Top 100 with contribution points can endorse. Credits do not grant moderation access. The 2025 archive retains its original weekly mention figures.
Newsfeed1046 works · 1148 credits
Resources6 works · 6 credits
Scripts20 works · 21 credits
Articles28 works · 45 credits
Guides & insights22 works · 33 credits
Newsletters19 works · 21 credits
Videos124 works · 126 credits
Podcasts74 works · 111 credits
Books81 works · 119 credits
Conversations53 works · 53 credits



