Follow Meta Ads changes to ad formats, targeting, measurement and account controls, with dated sources, contributor credits and practical context.
Meta Ads
Microsoft Excel can now be integrated with Meta's Click-to-WhatsApp lead campaigns via the API as a CRM. The connection works the same way as Google Sheets integration.
Meta Ads
Meta is rolling out Threads ads to advertisers globally and now prompts you to add your Threads account to your Meta Business Portfolio. Threads is available as a placement within existing Meta campaigns.
Meta Ads
Meta Instant Forms now includes "WhatsApp number" as a prefill question option alongside phone number. The field auto-populates if the user has a WhatsApp number linked to their profile.
Meta Ads
Meta Ads has introduced four updates:
Meta Ads
Meta is prompting advertisers to add Business AI to their ads, an AI agent that would automatically respond to messages, comments, and inquiries about the business. The feature appears as a recommendation within the ad creation flow.
Meta Ads
Meta now lets you sequence ads within Awareness and Engagement campaigns. You set a frequency target, add at least two ads, publish the campaign disabled, then enable ad sequencing at the ad set level to arrange delivery order.
Meta Ads
OpenAI plans to charge advertisers around $60 per 1,000 impressions for ads inside ChatGPT, according to The Information. That puts pricing on par with premium TV and live sports inventory, and roughly three times Meta's typical $15–20 CPM.
Meta Ads
Meta has acquired Manus, the general-purpose AI agent platform, and is testing premium subscriptions on Instagram, Facebook, and WhatsApp. The paid tier will include exclusive AI tools, AI video creation via Vibes, and Manus-powered agent capabilities.
Meta Ads
Meta has enabled impression share visibility in the Facebook Ad Library. You can now see which ads from any brand are getting high or low impression share.
Meta Ads
Google Ads AI is now suggesting Facebook Ad videos sourced from third-party provider Pathmatics (Sensor Tower) when editing assets. The suggestions appear in both Performance Max and Demand Gen campaigns, showing competitor creative that could be uploaded.
Meta Ads
Meta Ads adds five new features, including Threads integration and new breakdowns
Meta Ads
Meta is removing the Instagram Explore ad placement starting January 2026. When users tap tiles in the Instagram Explore grid, a new immersive Reels viewer opens instead of the Explore feed.
Meta Ads
Meta is launching ads on Threads globally next week after the initial rollout last spring, with over 400 million monthly users. Ads extend existing Meta campaigns, adding Threads as a placement.
Meta Ads
Meta has added the ability to send direct messages from comments directly within Ads Manager. Previously available in Business Suite and through Manychat, the feature is now native to the ads interface for Instagram messaging campaigns.
Meta Ads
Meta has released a new breakdown, "Business AI," that shows whether its AI tools helped drive conversions. The breakdown indicates if Advantage+ creative, automatic text and format optimisation, and delivery optimisation contributed to results.
Meta Ads
Meta has upgraded Lead Form intros with new conversion elements. You can now add trust signals for credibility, incentives like free trials or consultations, "how it works" explanations, product highlights, and social proof, including reviews, certifications, and media mentions.
Meta Ads
Meta has added a new breakdown option, "Reels trending topic," in Ads Manager. When running Reels trending ads, you can now view campaign results broken down by the trending topics your ads appeared alongside.
Meta Ads
Instagram has rolled out "Your Algo" to all English-speaking users globally, allowing them to tune their algorithm in the Reels tab by adding and removing topics based on their interests. For a limited time at the start of 2026, users can also select their top three interests to see more of throughout the year.
Meta Ads
Meta has expanded its control over the website highlights feature, which pulls content from your website to display in ads. You can now disable the option entirely or manually select which website highlights Meta can apply to your ads.
Meta Ads
Austria's Supreme Court has ruled that Meta must provide privacy campaigner Max Schrems with access to all of his personal data within two weeks. The decision ends an 11-year legal case and includes €500 in damages.
Meta Ads
Meta has updated how promotions appear in ads, now showing promo codes and offers within the ad creative itself without requiring a tap. In some cases, the CTA text may automatically change to "See offer."
Meta Ads
Meta has introduced a new breakdown option that displays results by attribution settings in rows rather than columns. The feature includes a 2-7-day click row that shows the difference between 7-day and 1-day click results, making attribution analysis more straightforward.
Meta Ads
Meta has added impression count data to the Ads Library, making it easier to identify which competitor ads are receiving significant spend versus low-performing creatives. The feature labels ads with fewer than 100 impressions as low count.
Meta Ads
WhatsApp will allow users to communicate via usernames instead of phone numbers, with rollout expected throughout 2026. Businesses using WhatsApp API must update CRM systems, chatbots, and workflows to support the new Business-Scoped User ID (BSUID) by June 2026.
Meta Ads
Meta is adding detailed error fields to the Ads Insights Async API GET endpoint, launching with Graph API v25.0 on February 18, 2026. New default fields include error_code, error_message, error_subcode, and user-friendly error titles and messages.
Meta Ads
Meta has updated its lead generation forms with two new features: the ability to add images to answer options and a multi-select option that allows users to select multiple responses in multiple-choice questions.
Meta Ads
Dario Zannoni found Automatic dataset connection enabled in one Meta account he manages. His screenshot says a free Conversions API connection has been enabled and can be opted out of in Events Manager settings.
Meta Ads
A supplied notice says product browsing will be added to the recipient’s existing ads from 28 October 2026, with an opt-out before that date. Account coverage remains unconfirmed.
