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Meta Ads news and platform updates

Follow Meta Ads changes to ad formats, targeting, measurement and account controls, with dated sources, contributor credits and practical context.

Meta Ads

Paid socialNewsletter archive1 min

New York enacts AI synthetic performer disclosure law effective June 9 [Reminder]

New York State has enacted S.8420-A, the first US state law requiring advertisers to conspicuously disclose when an ad features a synthetic performer: defined as any AI-generated or algorithmically created figure designed to appear as a real human. The law covers any AI-generated human figure in any ad across any medium, not just deepfakes of identifiable individuals.

SourceReuters
First contributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Threads Marketing API expands with global App Ads and reply moderation

Meta has updated the Threads Marketing API with two significant additions. App Ads can now be purchased globally on Threads, supporting APP_INSTALLS and app event optimisation for LINK_CLICKS or CONVERSIONS via Threads feed placement: using existing image, video, or carousel assets with no bespoke creative required.

SourceMeta for Developers
Official SourceMeta

Meta Ads

Paid socialNewsletter archive1 min

Google's March 2026 core and spam updates both roll out simultaneously

Google released a core update on March 27 and a spam update on March 25, with both rollouts active within 48 hours of each other. The core update is designed to surface more relevant and satisfying content across all site types, with the rollout expected to take up to two weeks.

SourceGoogle Search Central
Official SourceGoogle

Meta Ads

Paid socialNewsletter archive1 min

Bram Van der Hallen reports four new Meta Ads updates

Bram Van der Hallen identified four updates rolling out across Meta Ads this week. Instagram has been added to the Manus AI connector, allowing advertisers to manage and analyse Instagram content: including posts, stories, and Reels: through the Manus interface, and to configure automations and schedules for publications.

SourceLinkedIn
First contributorBram Van der Hallen

Meta Ads

CreativeNewsletter archive1 min

Meta releases Creative Video Generation with AI in beta

Meta has launched a beta feature in Ads Manager called Creative Video Generation with AI, allowing advertisers to transform static images into dynamic multi-clip videos with text overlays and background music. Unlike AI creative suggestions that previously surfaced as recommendations, this feature allows advertisers to generate video from within the ad creation flow.

SourceLinkedIn
First contributorEmirhan Bayutmuş

Meta Ads

Paid socialNewsletter archive1 min

Meta integrates the LLaMA AI model directly into Ads Manager

Meta has embedded its LLaMA large language model into the Ads Manager interface, providing an AI-powered analysis layer for reviewing campaign performance, identifying trends, and monitoring delivery. Unlike the Manus connector, which links an external AI platform to Meta's systems, this integration makes Meta's own model natively available within the Ads Manager workflow, without requiring third-party tools or separate access.

SourceLinkedIn
First contributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Meta announces format selection is changing

Meta has begun displaying a message in Ads Manager that announces a change to format selection. The message states that "Format display options in Ad creative will be the new way to choose formats" and that this gives advertisers "the flexibility to show ads in multiple formats."

SourceLinkedIn
First contributorDario Zannoni

Meta Ads

Paid socialNewsletter archive1 min

Meta folds Collection Ads into other ad formats

Meta is removing Collection Ads as a standalone format from Ad Setup, with the change rolling out by account. The format will be included as an expanded display option within Single Image Ads or Catalogue Ads.

SourceLinkedIn
First contributorDario Zannoni

Meta Ads

Paid socialNewsletter archive1 min

Meta adds a call insights dashboard and a quick view breakdown

Meta is rolling out new features in Ads Manager. A new call insights dashboard is being added to Meta Business Suite, providing details on calls received through call ads with filtering options and customised call quality settings.

SourceLinkedIn
First contributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Meta acquires Moltbook, the AI agent social network

Meta has acquired Moltbook, the Reddit-like social network where AI agents using OpenClaw communicate with one another. Moltbook creators Matt Schlicht and Ben Parr are joining Meta Superintelligence Labs.

SourceTechCrunch
First contributorYoann Ferrand

Meta Ads

CreativeNewsletter archive1 min

Meta adds push delivery toggle for manual creative testing

Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend.

SourceLinkedIn
First contributorVolodymyr S.

Meta Ads

Paid socialNewsletter archive1 min

Meta Ads introduces AI prompts for audience targeting

Meta Ads Manager is testing a feature that lets advertisers describe their target audience using natural language prompts instead of manually selecting detailed targeting options. Advertisers can enter full text, keywords, or hashtags.

SourceLinkedIn
First contributorBram Van der Hallen +1

Meta Ads

Paid socialNewsletter archive1 min

Meta opens WhatsApp to external AI chatbots for one year

Meta has decided to allow external AI developers to host their chatbots on WhatsApp through its official Business API for a period of one year. The move is seen as a strategic step to address EU antitrust concerns about market dominance.

SourceTechCrunch
First contributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Meta tests AI Shopping Research feature in Meta AI

Bloomberg reports Meta is testing a shopping research feature in Meta AI for select US desktop users. They see a "Shopping research" button that shows product carousels with images, prices, brand info, merchant links, and recommendations, personalised by location and gender.

SourceBloomberg
First contributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Meta adds AI-powered automatic budget increase scheduling

Meta has added a feature that lets AI schedule automatic budget increases during periods when it predicts ads will perform better. The feature appears as a budget scheduling option, suggesting when to increase spend based on Meta's performance predictions.

SourceLinkedIn
First contributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Manus AI enables competitive research via Meta Ad Library

Manus AI, now part of Meta, has access to the Meta Ad Library for competitive research purposes. Bram Van der Hallen shared an example prompt: "Analyse active ads in [COUNTRY] through Meta Ads Library for the following advertisers: [Competitor 1], [Competitor 2], [Competitor 3].

SourceLinkedIn
First contributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Excluded placements still receive spend by default

Bram Van der Hallen highlighted two overlooked settings in Meta Ads Manager that can undermine placement exclusions. First, when excluding placements at the ad set level, Meta defaults the "allow limited spend" option to enabled - meaning excluded placements can still receive budget unless the advertiser explicitly disables the setting.

SourceLinkedIn
First contributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Manus AI tools integrate directly into Meta Ads Manager

Meta has begun rolling out Manus AI tools directly within Ads Manager, embedding generative AI and workflow automation into the campaign management environment. Rather than switching between platforms to access AI capabilities, advertisers can now leverage these tools within the native interface for campaign analysis, report generation, audience insights, and performance recommendations.

SourceX
First contributor@ahmed ghanem

Meta Ads

Paid socialNewsletter archive1 min

Meta releases Graph API v25.0 and Marketing API v25.0 with major deprecations

Meta has released Graph API v25.0 and Marketing API v25.0 with significant changes for advertisers and developers. Most notably, Advantage+ Shopping Campaigns (ASC) and Advantage+ App Campaigns (AAC) can no longer be created or updated via the Marketing API from v25.0 onward, with this change extending to all API versions by May 19, 2026.

SourceMeta for Developers
Official SourceMeta
Meta Ads news and platform updates | Paid Media Collective