The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Industry
Google Ads is expanding its creative toolkit within the platform with a notification that reads "More rich media available for your Google Ads." Google-owned assets, including photos, videos, icons, 3D assets, and text elements, will now be available directly in the platform.
Meta Ads
Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend.
Google Merchant Center
Google has updated its image recommendations to strongly recommend 1500x1500-pixel images for product feeds, up from previous guidance.
Industry
Google Labs has launched Pomelli, a free AI marketing tool built in partnership with Google DeepMind. The tool extracts brand voice, colour palette, fonts, and imagery from a website URL to create a "Business DNA" profile.
Google Ads
Google is planning to integrate VEO 3, its latest video generation model, into Google Ads Asset Studio at no additional cost. This will allow advertisers to generate AI-powered video assets directly within their campaign workflow.
LinkedIn Ads
LinkedIn Ads is testing Brand Kits, a feature that allows advertisers to set brand colours, typography, and voice guidelines for AI-generated creatives. The feature was spotted in the wild and signals LinkedIn's move toward automated creative generation within brand parameters.
Microsoft Advertising
Microsoft Advertising has introduced Multi-Images Ads in Shopping, allowing multiple product images within shopping ad placements. The feature offers richer creative options for e-commerce advertisers on the Microsoft network, where visual differentiation can help products stand out in a less crowded environment than Google Shopping.
Google Ads
Google has added visual examples that demonstrate how the "Landing Page Images" optimisation works in Performance Max campaigns. When enabled, the feature allows Google to automatically pull images from your landing pages and transform them into ad creatives - effectively making your website a direct input into the PMax creative system.
Gemini
Gemini can now produce interactive images where you can highlight any region and receive a detailed explanation. The feature turns static visuals into explorable learning tools.
Meta Ads
Meta Ads has introduced four updates:
Microsoft Advertising
Matteo Braghetta has spotted sponsored product ads appearing directly inside Google's Images tab on mobile search results, displayed as sponsored image and text units clearly labelled as "Sponsored." The placement is distinct from standard Search and Shopping placements, reaching users in discovery mode rather than transactional intent.
TikTok Ads
TikTok announced major upgrades to Smart+, its automated campaign solution. New features include Creative for Smart+ with Auto-select, which scans existing ads and eligible creator content from TikTok One to suggest top-performing creatives for your goals.
Google Merchant Center
Google is testing a new A/B testing feature for Shopping Ads within Google Merchant Centre Next. The Experiments tab under Products allows select merchants to run experiments on product titles and images.
Google Ads
A hidden setting in Google Ads allows Google to use its own library of photos and videos in your campaigns. The setting is enabled by default in Shared Library > Location Manager > Settings > Google Owned Location Data.
Google Merchant Center
Google has launched AI-powered video generation directly inside Merchant Centre, allowing advertisers to convert static product images into short videos at no cost. The tool auto-generates an initial prompt when you upload a photo.
Meta Ads
Meta has updated its lead generation forms with two new features: the ability to add images to answer options and a multi-select option that allows users to select multiple responses in multiple-choice questions.
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