INDEPENDENT MINDS. SHARED AMBITION.

Contributor profiles

Find the original sources, practical reading and people behind the collective. These links open the full public pages.

481 pages · Page 5 of 5

  • Dii Pooler

    Google Ads consultant, author and public educator.

  • Duane Brown

    Founder and strategy lead of Take Some Risk.

  • Ed Leake

    Creator of Google Ads training and account tools.

  • Elizabeth Greene

    Amazon advertising educator associated with Junglr.

  • Elizabeth Marsten

    Commerce media strategist and author.

  • Emanuela Mafteiu

    Emanuela Mafteiu leads EMEA demand generation, customer and account-based marketing programmes at Ping Identity. Her work connects regional campaigns, sales alignment and pipeline growth. She contributes practitioner perspectives on digital strategy and measurement, and spoke at HeroConf in 2026 about making demand-generation investment work harder.

  • Enrico Pavan

    Italian-language digital analytics consultant and GA4 educator.

  • Eric Benjamin Seufert

    Author and publisher of Mobile Dev Memo.

  • Erum Shaheen

    Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.

  • Frederick Vallaeys

    Co-founder of Optmyzr, author and PPC Town Hall host.

  • Georgi Zayakov

    Paid-search and ecommerce practitioner with a German-language author archive.

  • Gianpaolo Lorusso

    Independent PPC and conversion optimisation consultant, author and founder of ADworld Experience.

  • Gil Gildner

    Co-founder of Discosloth and marketing author.

  • Ginny Marvin

    Google Ads Product Liaison and host of Ads Decoded.

  • Greg Finn

    Co-creator and host of Marketing O'Clock.

  • Hana Kobzová

    PPC specialist maintaining English and Czech news resources.

  • Harriet Fitzgerald

    Associate Director and Head of Programmatic, with an authored article archive.

  • Igor Ivitskiy

    Runs a Google advertising school with public educational material.

  • Isaac Gross

    Founder and CEO of IG PPC, focused on Amazon and Walmart advertising.

  • Isaac Rudansky

    Founder and Google Ads course creator.

  • Jenni Romaniuk

    Marketing researcher and author on distinctive assets and brand health.

  • Jeremie Roblin

    Jeremie Roblin is paid search lead at DataCamp. In PPC Live’s interviews about early ChatGPT advertising, he discussed the importance of customer activation data before increasing investment. His contribution connects exploratory channel testing with the downstream signals needed to make a scaling decision.

  • Jess Budde

    Co-creator and host of Marketing O'Clock.

  • Joanna Wiebe

    Founder of Copyhackers and conversion-copy educator.

  • Joe Martinez

    Co-founder of Paid Media Pros, producing advertising tutorials.

  • John Moran

    Listed as Head of Traffic Strategy at Tier 11; also has earlier Google Ads teaching material.

  • Jon Kagan

    Director of Search & Media Strategy at Amsive, with public paid-media writing.

  • Jon Loomer

    Meta advertising educator, blogger and podcast creator.

  • Jonathan Kagan

    Jonathan Kagan is director of search and media strategy at Amsive. He has worked in search marketing since 2005 and has led enterprise search programmes across several agencies. A Search Engine Journal contributor and industry speaker, he writes about media planning, measurement and brand safety, including the needs of advertisers in regulated industries.

  • Josh Silverbauer

    Analytics consultant covering tag management, reporting, consent and conversion optimisation.

  • Julian Cole

    Strategy educator with communications-planning experience.

  • Juliana Jackson

    Writer exploring creative measurement and experimental design.

  • Julius Fedorovicius

    Founder of Analytics Mania and analytics implementation educator.

  • Jyll Saskin Gales

    Google Ads coach and podcast creator.

  • Karen Nelson-Field

    Attention researcher and author associated with Amplified Intelligence.

  • Kat Sale

    Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.

  • Kiri Masters

    Retail media writer and podcast host; founder of Bobsled, which she exited.

  • Kirk Williams

    Agency owner, PPC author and speaker.

  • Kole Ogundipe

    Founder and editor of The Keyword, covering digital marketing news and paid media strategy.

  • Lakshmi Padmanaban

    Lakshmi Padmanaban is a content marketer at Optmyzr. She writes about PPC strategy and Amazon advertising for performance marketers and agencies. Her work includes research-based holiday planning, campaign automation and reporting, translating account observations into questions advertisers can use when reviewing their own strategy.

  • Lars Maat

    Advertising practitioner and speaker with a Dutch-language team profile and articles.

  • Laura I. Abreu

    Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.

  • Les Binet

    Advertising effectiveness researcher and consultant.

  • Liam Wade

    Paid media practitioner credited by Impression for a conference session on incrementality.

  • Lindsey Gamble

    Creator-economy writer and newsletter publisher.

  • Lisa Erschbamer

    Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.

  • Lisa Raehsler

    Founder of a paid media strategy consultancy and industry writer.

  • Luiza Jarovsky

    Lawyer, academy co-founder and writer on AI governance and privacy.

  • Mark Ritson

    Marketing educator and columnist.

  • Matt Beswick

    Matt Beswick is the paid marketing manager at Quality Bearings Online identified in PPC Live’s early ChatGPT Ads interviews. He discussed targeting limitations and the role of awareness when testing the channel. His contribution brings an ecommerce advertiser’s perspective to evaluating what early campaign results can establish.

  • Matthieu Tran-Van

    French-language Google Ads consultant, author and trainer.

  • Mery Hayles

    Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.

  • Michelle Morgan

    Co-founder of Paid Media Pros and advertising educator.

  • Michelle Wiltz

    Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.

  • Mike Rhodes

    Google Ads author and builder now teaching applied AI workflows.

  • Mike Ryan

    Growing Ecommerce podcast host and ecommerce advertising commentator.

  • Miles McNair

    Co-founder and co-host of PPC Mastery.

  • Myles Younger

    Advertising industry educator and growth leader at U of Digital.

  • Natalia Hernandez

    Natalia Hernandez is managing director of data at Brainlabs. She contributes to PPC Hero on marketing measurement and how teams connect paid-media activity to business outcomes. Her writing on B2B pipeline measurement focuses on shared definitions, CRM data and explaining the assumptions behind the numbers presented to finance.

  • Navah Hopkins

    Microsoft Advertising Ads Liaison and author.

  • Nils Rooijmans

    Google Ads scripts educator and tool creator.

  • Orlando Wood

    Advertising effectiveness author of Look Out.

  • Patrick Dunfey

    Patrick Dunfey is a senior specialist in digital media at Amsive. He collaborated on Jonathan Kagan’s Search Engine Journal article about paid placements in email environments. The work considers how advertisers assess campaign access, creative and results when adding inbox inventory to their media mix.

  • Peter Field

    Advertising effectiveness researcher credited in IPA research.

  • Ratko Vidakovic

    Founder of AdProfs and publisher of This Week in Ad Tech.

  • Reva Minkoff

    Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.

  • Robyn Johnson

    Marketplace Blueprint founder and Amazon advertising author.

  • Ronan Shields

    Ronan Shields reports for Digiday on advertising technology, programmatic buying and the companies shaping the media market. His reporting examines platform decisions, industry governance and how automation changes the work of advertisers and publishers. His Ad Tech Briefing connects industry research with practical questions about control and accountability.

  • Sam Tomlinson

    Publishes paid media and business strategy essays.

  • Sarah Sal

    Facebook advertising and long-form copy practitioner.

  • Sarah Stemen

    Paid search consultant and educator.

  • Savannah Sanchez

    Creates Meta and TikTok advertising creative and shares examples.

  • Shiv Gupta

    Founder of U of Digital and advertising industry educator.

  • Simo Ahava

    Analytics developer, educator and author covering tagging and data collection.

  • Sophie Logan

    B2B and SaaS advertising specialist, writer and mentor.

  • Steve Gray

    Founder and director of SG-retail, advising on retail media networks, customer strategy and loyalty programmes.

  • Thomas Eccel

    Google Ads consultant and creator of practical Google Ads and ChatGPT Ads tutorials and tools.

  • Tom Roach

    Writer on advertising, brand building and performance.

  • Vanessa Hung

    Amazon seller-operations educator and founder of Online Seller Solutions.

  • Vimal Bharadwaj

    Vimal Bharadwaj is the SEO and content manager at Optmyzr and produces its PPC Town Hall video podcast. His background is in B2B software marketing and content programmes. He writes about advertising research, automation and campaign performance, including how advertisers can interpret CTR and ROAS benchmarks in the context of their own business.

  • Yoann Ferrand

    Publishes the collaborative Paid Media Collective newsletter and paid media commentary.