Follow Meta Ads changes to ad formats, targeting, measurement and account controls, with dated sources, contributor credits and practical context.
Meta Ads
Matias Axel Ramayo has flagged that Make has joined Meta as an official Conversions API partner alongside Zapier. The integration connects CRM data to CAPI via a new contact-creation trigger, available free until March 2028.
Meta Ads
Bram Van der Hallen has identified four new Meta Ads updates.
Meta Ads
Google Search Central has flagged that the median mobile homepage has reached 2.3MB: three times its 2015 size. A new podcast episode covers HTML bloat and its implications for the 2MB Googlebot fetch limit, identifying hidden bloat sources including JSON-LD and inline SVGs, and noting that faster networks do not resolve the processing overhead large pages impose on crawling and rendering.
Meta Ads
Luca Fiaschi has published an analysis of a recent IAB measurement survey: MMM at 61%, ghost bids at 46%, multi-touch attribution at 40%, geo-tests at 26%, with only 4% using nothing. The numbers exceed 100% because brands are stacking methods by necessity.
Meta Ads
Ginny Marvin has published a new edition of the Ads Decoded newsletter, focused on Google Merchant Centre data quality as the foundation for modern retail campaigns. It covers feed enrichment for AI Mode and conversational shopping, shoppable ad enablement in Demand Gen and PMax, advanced measurement, and practical agentic commerce-readiness steps.
Meta Ads
David Pombar Lourido has flagged that the €40 million GDPR fine against Criteo has been confirmed by the French Conseil d'État: the highest administrative court in France: making it final and no longer subject to appeal. The fine reflects data collected and used without a proper legal basis across thousands of marketing stacks where Criteo is deeply embedded.
Meta Ads
Google has launched a unified hub at developers.google.com/ads that consolidates documentation, community resources, and developer tools across the full Google advertising and measurement product stack: including the Google Ads API, Analytics APIs, AdMob, Ad Manager, and tagging products. The hub introduces a products directory browsable by category, a streamlined Discord and support connect page, and a media and podcast section hosting the Ads DevCast playlist.
Meta Ads
Emirhan Bayutmuş has identified that when creating a Lead campaign in Meta Ads Manager, Meta AI can now read an existing website lead form and automatically generate a corresponding Meta instant form that mirrors its fields and structure.
Meta Ads
Benjamin W. has flagged that the Google Marketing Solutions team has published AdSpace Agent as an open-source agentic marketing assistant on GitHub. The agent connects to Google Ads (via GAQL), DV360, Campaign Manager 360, YouTube, Merchant Centre, BigQuery, and Search Ads 360, with proper OAuth flows and a modular toolset architecture.
Meta Ads
Luiza Jarovsky has reported that Greece has announced it will ban social media access for users under 15, effective January 2027, following Australia's under-16 ban. Greek Prime Minister Kyriakos Mitsotakis cited rising anxiety, sleep disruption, and addictive platform design as the primary drivers, and explicitly stated Greece intends to push the EU to adopt a similar framework across member states.
Meta Ads
Meta has updated the Single Image ad format to support 2–3 images per ad unit. The format is not a carousel: Meta automatically rotates the images and progressively allocates delivery to whichever image performs best.
Meta Ads
Bram Van der Hallen has reported two significant Meta Ads updates announced at the Meta Marketing Summit 2026.
Meta Ads
Meta has introduced a 6-second video view optimisation option, sitting between the existing 2-second continuous view (low intent, cheap) and ThruPlay (high commitment, expensive). The addition reflects a broader platform shift toward attention-quality metrics: TikTok already uses 6-second signals implicitly, and Reddit for Business has explicitly launched 6-second engaged video-view optimisation.
Meta Ads
Google has released Gemma 4, a family of fully open-source models under Apache 2.0 built on the same research as Gemini 3. The family spans four sizes: 2B (on-device), a 26B Mixture of Experts model (activating 3.8B parameters during inference), and larger models up to 31B dense: all with native multimodal reasoning across video, images, OCR, and charts.
Meta Ads
Frederick Vallaeys: Google's first AdWords Evangelist and CEO of Optmyzr: has published The AI-Amplified Marketer: Digital Marketing in a GenAI World. The book is framed around closing the gap between AI hype and practical leverage for PPC practitioners, covering how to use generative AI as a force multiplier for existing expertise, how to build AI-powered workflows without a technical background, and how to maintain control as platforms become more automated.
Meta Ads
Google's Search Central Blog has published a detailed explainer on Googlebot's crawling infrastructure, clarifying the 2MB fetch limit for HTML pages (64MB for PDFs). If an HTML document exceeds 2MB: including HTTP headers: Googlebot stops fetching at exactly that point, passing only the retrieved bytes to the indexing system and Web Rendering Service.
Meta Ads
Bram Van der Hallen has identified a significant change to how Meta handles creative media selection for ad placements. Previously, advertisers chose the correct media crop for each placement during upload.
Meta Ads
Meta has updated Lead Ads to allow Automated Lead Delivery to be configured directly at the ad level, rather than only at the form level. Advertisers can now send leads straight to Google Sheets or a CRM on a per-ad basis, enabling different delivery configurations for different ads within the same form.
Meta Ads
Meta has introduced Ray-Ban Meta Blayzer Optics (Gen 2) and Ray-Ban Meta Scriber Optics (Gen 2): its first AI glasses designed specifically to support nearly all prescriptions, featuring adjustable hinges and optician-adjustable temple tips. Starting at $499, they are available for pre-order in the US from March 31, with availability in optical retailers from April 14.
Meta Ads
Bram Van der Hallen has identified that Meta is now automatically supplementing website Custom Audiences with equivalent on-platform shop audience data for advertisers with a Facebook or Instagram Shop. When creating audiences based on "All website visitors" or specific events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase), Meta adds people who viewed or interacted with the same products on-platform.
Meta Ads
Darren Shaw of Whitespark has flagged that Google is testing a new "Text Message" button directly in the mobile Local Pack, allowing users to initiate a text conversation with a business from the search results page. The test surfaces alongside wider reports of phone numbers disappearing from Google Business Profiles, raising questions about whether Google is engineering the shift from direct calls to mediated messaging: and whether this functionality will eventually be restricted to paid placements.
Meta Ads
Matt Navarra has reported that Instagram is testing a new paid subscription tier called Instagram Plus in the Philippines (65 PHP/month ≈ , $1.05) and Mexico (39 MXN/month ≈ , $2.00). The feature set mirrors Snapchat+ with exclusive perks, including multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and story spotlighting.
Meta Ads
Bram Van der Hallen has identified two new filters for Facebook and Instagram custom audiences used in retargeting. The "At least" filter targets users who engaged with an account at least a specified number of times within a specified period, enabling focus on high-intent repeat engagers.
Meta Ads
Matias Axel Ramayo has spotted an updated campaign creation interface in Meta Ads Manager, featuring a new left-side panel that summarises all campaign sections with clickable jump links. The layout allows advertisers to navigate directly to any section of the campaign setup rather than scrolling linearly through the full form.
Meta Ads
Sam Hall has spotted a new "Customer Life Cycle Strategy" setting appearing in Meta ad accounts, adding an apparent signal layer beyond existing audience exclusions. The setting appears to provide Meta's delivery system with additional context around new customer acquisition goals: potentially improving performance where exclusions and customer matching are imperfect.
Meta Ads
A broad coalition of industry associations, consumer organisations, and digital rights groups has formally called on the European Commission to adopt a binding non-compliance decision against Alphabet under Article 6(5) of the Digital Markets Act, which prohibits self-preferencing in general online search. The coalition states that two years of investigation, one year of preliminary findings, and compliance discussions have produced no meaningful change, and that remedies and fines must make continued non-compliance economically unviable.
Meta Ads
Bram Van der Hallen has confirmed that the WhatsApp Status ad placement is now being automatically enabled for Traffic campaigns optimising for link clicks, daily unique reach, or impressions when Advantage+ Placements is active at the ad set level. Meta also added an option to include WhatsApp users whose age is unknown, which may increase reach at the cost of defined audience composition.
Meta Ads
Bianca Bergshoeff has published a practitioner guide to three underused Meta API endpoints. The /insights endpoint slices performance beyond Ads Manager's standard breakdowns: by placement, age, gender, country, and frequency patterns: and includes creative ranking scores that can surface inefficiencies before they cost budget.
Meta Ads
Jon Loomer has confirmed that Meta's attribution changes, announced in early March, are now active in accounts. Click-through attribution now requires an actual link click prior to conversion: reactions, shares, comments, and other non-link clicks no longer qualify under click-through and instead fall under the renamed "engage-through" window, which carries a one-day lookback rather than seven.
Meta Ads
Shopify has launched Rollouts, a native server-side-controlled deployment feature in the Shopify admin under the new Markets section. Merchants can now schedule storefront changes, release updates to a percentage of visitors, analyse performance, and decide when to push to 100%: without third-party testing tools or custom infrastructure.
