Track Performance Max reporting, campaign controls, creative and bidding developments, with original sources and dated coverage.
Google Ads
Microsoft Advertising has improved the Performance Max import process from Google Ads. Asset groups with images that don't meet size requirements, exceed the previous 25-image limit, or include auto-generated logos will now import all eligible assets rather than failing entirely.
Microsoft Advertising
Microsoft Advertising has increased the search themes limit for Performance Max campaigns from the previous cap of 50 to 50. Search themes can be combined with LinkedIn profile targeting, audience signals, and Impression-Based Remarketing to guide campaign targeting.
Google Ads
Google has released A/B testing for assets within Performance Max campaigns. You can now test two different creative sets (A vs B) inside the same asset group while keeping shared assets running in parallel.
Google Ads
Google has introduced Direct Offers, a new Google Ads pilot that lets advertisers present exclusive discounts to high-intent shoppers directly in AI Mode. The feature works alongside PMax and Standard Shopping campaigns, using AI to determine when to display offers based on shopper intent.
