Conversion tracking, analytics and reporting changes. Understand what the numbers represent before making your next optimisation decision.
Google Tag
Google Tag Manager now lets you filter the tag list by tag type, with multiple filters applied at once, such as viewing only GA4 and Microsoft Clarity tags. Search previously acted as a rough filter, but this works by type directly.
Google Ads
AI-written performance summaries are appearing above the Google Ads campaign table to highlight changes and suggest follow-up questions.
Google Ads
A Leads section is appearing under Conversions for Google-hosted submissions, with options to mark leads as qualified or converted.
Google Tag
Vivek Gupta has flagged a new Guided Setup card in Google Tag Manager that auto-creates the tags, triggers, and variables for Google Ads purchase-conversion tracking, currently in beta. It aims to cut the manual steps behind a common setup.
Google Tag
Simo Ahava has flagged that Google Tag Manager now automatically restores full capabilities to containers installed on the /gtag/ path rather than /gtm/, which previously ran only Google tags. A GTM container ID (GTM-XXXX) in either snippet now unlocks all tags, while a Google tag ID, such as G- or AW-, still permits only Google tags.
LinkedIn Ads
LinkedIn Analytics now shows how much of a post's reach comes from inside versus outside your network. Creators and brands can see how far content travels beyond followers.
Anthropic
Anthropic is adding usage analytics and cost controls for Claude Enterprise admins. Agentic work produces distinct usage patterns compared to standard chat, and admins now have clearer visibility.
Google Tag
Google is rolling out the updated Google Tag Manager interface, with further changes announced to follow. Workflows stay familiar, but layouts and navigation shift.
Industry
Google has launched a rebuilt Google Finance, flagged by Joseph Michael. The new version tracks portfolios with AI assistance and is available globally on the web and Android, with an iOS app to follow.
Google Tag
Google has updated its Tag Manager documentation to improve the measurement of server-to-server conversions in the Tag Manager help centre, effective 22 June 2026. The update clarifies how server-to-server conversion events are measured and deduplicated, part of the wider push toward server-side measurement resilience as client-side signals erode.
BigQuery
Google has made BigQuery conversational analytics generally available, flagged by Luka Cempre. The capability lets teams build data agents on top of BigQuery data: tables, views, and other sources: and query them in natural language, lowering the barrier to self-serve analysis.
Google Ads
Google has published its June Demand Gen Drop on the Ads & Commerce blog, detailing how it is expanding Demand Gen capabilities on YouTube. Video enhancements now support broader aspect-ratio transformations: vertical to square, vertical to landscape, and square to landscape: making it easier to adapt a single asset across placements.
Google Ads
Google has launched a set of Agent Skills for Google Advertising and Measurement in its public skills repository on GitHub, announced on the Google Ads Developer Blog. Agent Skills are token-efficient, modular instruction sets that turn AI coding assistants into Google Ads and measurement specialists: for example, guiding an agent through setting up Google Ads API credentials and a client library inside an agentic IDE.
Google Analytics
Google has unified enhanced conversions for web and enhanced conversions for leads into a single setting, flagged by Matteo Zambon. From June 2026, the long-standing distinction between the two disappears from the Google Ads interface, with one toggle now controlling both.
Amazon Ads
Amazon has introduced a multi-touch attribution toggle in the Sponsored Products reporting console, flagged by Liran Hirschkorn and also covered by Ivan Marynych. In beta for US advertisers, it sits alongside the existing last-touch model and shares sales credit across multiple ads that influenced a purchase, rather than handing all the credit to the last ad clicked or seen.
Google Tag
Google has published documentation on the Google Tag Gateway for advertisers in the Tag Manager help centre on Google Cloud Platform. The gateway routes Google tag requests through an advertiser's own first-party infrastructure on Google Cloud, improving measurement resilience against ad blockers and browser restrictions while keeping data collection first-party.
Google Analytics
Thomas Eccel has flagged a new GA4 Conversion Attribution Models report in beta. It shows how conversion credit is attributed across paid and organic channels and lets advertisers compare attribution models side by side.
Google Analytics
Google’s 21 September update adds approved-hostname allowlists to GA4 data filters. Measurement Protocol events are exempt, and empty hostnames are blocked. Source Group and Source Platform are separate reporting fields.
Google Analytics
Google has documented a native integration between Google Business Profile and Google Analytics, allowing local engagement metrics to appear alongside website data in GA4. Once linked, advertisers can track calls, bookings, direction requests, website clicks, and total interactions in one dashboard, with roughly six months of profile data available.
Google Analytics
Microsoft has emailed advertisers confirming that Microsoft Advertising will update UTM auto-tagging from 2 September 2026, first spotted by Anthony Higman and detailed by Arpan Banerjee. From that date, format-specific UTM tags are applied automatically so that Search, Audience, Shopping, and Performance Max campaigns report distinctly by campaign type in GA4 and other analytics platforms, replacing the universal tagging that previously lumped them together as Paid Search.
Google Analytics
Google has quietly placed the GA4 Measurement Protocol into maintenance mode, flagged by Vlad Simion and Nichelle Halstrom. No sunset date has been announced, so this is not a shutdown notice, but Google has signalled that no future enhancements are planned and is pointing server-side event collection toward the Data Manager API instead.
Google Tag
Google has released a support page detailing the upcoming Google Tag / Google Tag Manager container update, flagged by Simo Ahava. A GTM container will now function as a fully operational Google Tag in itself, and any additional Google Tags added as destinations will benefit from optimised loading, shared settings, and a mutual permissions model.
Microsoft Clarity
Microsoft Clarity has updated its AI Bot Activity feature with an enhanced Bot Analytics dashboard, giving teams more detail on how AI crawlers and automated agents interact with their content. The dashboard now measures AI bot requests (total volume from crawlers and automated systems), AI bot traffic share, the proportion of pages crawled, a request status breakdown showing which requests succeed, redirect, or fail, and CDN violations that detect bots accessing paths disallowed by robots.txt.
Google Tag
Two foundational measurement tools get GA-level upgrades. Enhanced Conversions is being unified: combining the previously separate web and lead conversion tools into a single streamlined Enhanced Conversions module with end-to-end diagnostics, flexible setup via website tags or API imports, and a unified workflow.
Google Analytics
Tamás Geiger has flagged two related GA4 updates landing this week. A new Source grouping dimension is rolling out across Google Analytics properties: a slow rollout that may take weeks to appear in individual accounts.
Google Meridian
Meridian Studio is a new Google Cloud-built enterprise platform that empowers measurement teams to build, manage, and customise Meridian models at scale through a UI-based workflow. The platform offers faster compute, enterprise-level model deployment, and the ability to run hundreds of models simultaneously: maintaining the open-source Meridian methodology while adding data security, automation, and ease-of-use features.
Industry
Data-Driven Attribution (DDA) is rolling out by the end of May 2026: an attribution model that assigns conversion credit across the full customer journey for specific Microsoft Ads bid strategies. Brings Microsoft attribution capability closer to Google's DDA standard.
Industry
Qualified Future Conversions (QFC) is one of GML 2026's most discussed measurement launches. Thomas Eccel ranked it #1 in his top five GML picks; Georgi Zayakov flagged it as the most intriguing new measurement feature.
Industry
Microsoft confirmed at Activate that a Conversions API server-to-server integration is coming for real-time data sharing across web, app, and offline first-party data sources. Alongside it: simplified conversion tracking and management workflows.
Google Tag
Google Tag Gateway: the first-party server-side tagging architecture: is expanding with new in-UI integrations to Google Cloud (beta), Fastly, Akamai, Webflow, Duda, and Cloudflare. The integrations enable advertisers to upgrade tags to serve from their site's own server without retagging, improving measurement signal performance and resilience while adding confidential computing by default.
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