The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Amazon Ads
Amazon’s current US notice replaces the blanket autumn reopening date circulating in older posts. Some categories reopened for orders on 14 September. Chocolate and the other categories listed in the later group can be received from 21 September, with orders resuming on 5 October.
Amazon Ads
Kate Pavlenko reports the Full Funnel tab appearing in an account and explicitly distinguishes that rollout from the earlier announcement. Oleksandr Kovalov’s earlier beta commentary raises questions about the control advertisers retain.
Amazon Ads
Amazon introduced AWD in Germany, France, Italy, Spain, and the UK on 20 August. The programme offers bulk inventory storage and automated replenishment into FBA, reducing the need to manage every restock manually.
Amazon Ads
Amazon Ads detailed how it works with HUMAN to identify and block made-for-advertising networks by using site, traffic, supply chain, infrastructure, and operator signals, rather than relying solely on page-level quality. Amazon says its agentic scanning system filtered more than 10 trillion bid requests that failed verification standards in 2025, while HUMAN observed a fourfold rise in requests from one investigated network during the first half of 2026.
Amazon Ads
Amazon Ads made its Manager Account API generally available to advertisers and agencies with an approved Login with Amazon client. The API supports bulk account creation, account lookup, pagination, and programmatic updates to business details across managed accounts.
Amazon Ads
Vita K. spotted inventory groups for Amazon DSP audio, extending a workflow already available for display and video. Advertisers can bundle negotiated or curated deals into one group and reuse updates across audio ad groups.
Amazon Ads
Ivan Marynych reported a Placement Reservation programme that allows eligible third-party sellers to select ASINs and bid for additional Sub Same Day warehouse space via Capacity Manager. Amazon's Sub Same Day network can deliver eligible products in two to five hours, while costs vary by ASIN and market and apply when units ship through the programme.
Amazon Ads
Amazon now automatically translates text in product images, localising listings across international marketplaces without separate image sets for each country.
Amazon Ads
Amazon announced the inbound inventory deadlines for its next Prime event, giving sellers a clear timeline to get stock into its fulfilment networks in advance.
Amazon Ads
Amazon is extending Sponsored Products video to desktop search results, with one to five feature videos per ASIN and up to three shown, letting shoppers interact without visiting the product page.
Amazon Ads
Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August.
Amazon Ads
Amazon is retiring the classic Get Help and Resources page, routing case creation and live agent access through Seller Assistant, the AI layer sellers already use. Live agents remain reachable, but the AI becomes the front door.
Amazon Ads
With Sponsored Products now running outside Amazon through Influencer Program creators, the long-ignored deny list is how advertisers control which creators and placements carry their products. This continues the off-Amazon expansion covered in Week 32.
Amazon Ads
Apple proposed new commission rates for purchases made through external links: 5% for small businesses, 15% for standard transactions, and 10% for subscriptions and partner programmes: down sharply from the 27% rate a court blocked in 2025.
YouTube
YouTube is raising the watch-hours threshold for earning from ads and subscriptions to double the current requirement, enforced from February 2027, with existing monetised creators unaffected.
Amazon Ads
Seller Assistant can now diagnose why an ASIN is not winning the Featured Offer, reviewing buyability and offer conditions instead of leaving sellers to check manually.
Amazon Ads
TikTok now offers warehousing and 3PL fulfilment, letting sellers store inventory and fulfil orders across multiple sales channels.
Amazon Ads
Amazon's Q2 results crossed the $200bn headline, with the everyday essentials business and same-day grocery pointing at where healthcare and consumables ecommerce is heading.
Amazon Ads
Even Amazon gets its own Net PPM definition confused, and Martin Heubel's explainer sets out the correct calculation for vendors. For you, this means margin negotiations rest on the right formula, so align your team on the definition before annual talks.
Amazon Ads
Amazon Ads introduced a dedicated Ad Groups tab that brings ad groups from Sponsored Products, Sponsored Brands, Sponsored Display, and Multimedia Solutions into a single centralised view. The interface currently appears on UK accounts, with a broader marketplace rollout expected.
Amazon Ads
Sellers can now see Subscribe & Save sales broken down by completed deliveries, including three, four, and five-plus delivery tiers rather than just active versus cancelled.
Amazon Ads
The directive took effect on 31 July and applies to every EU Amazon order from that date, amending the Sale of Goods framework consumers already rely on.
Amazon Ads
Amazon is rolling the new Seller Central to all users, with no option to revert once the transition completes and no timeline warning beforehand.
Amazon Ads
US advertisers can now pay by invoicing or seller account balance alongside credit cards.
ChatGPT Ads
The newsletter reports product carousel ads in ChatGPT, adding a product-led format for eligible advertisers.
Amazon Ads
Amazon Sponsored Products expands beyond its marketplace to third-party websites and apps, according to the newsletter.
Amazon Ads
Amazon Store reporting now shows renders, views, clicks, and CTR for every section of a Store page.
Amazon Ads
Amazon changed the Seller Reviews "Request Removal" option to "Request Review", confusing sellers because the wording now resembles requesting customer product reviews.
Amazon Ads
A new Validate Product Ideas tool inside Product Opportunity Explorer assesses product concepts with market insights and AI analysis, available in the US, UK, and Germany. Sellers enter a concept and receive demand validation before building the listing.
Amazon Ads
Amazon clarified that both Item name and Item highlights contribute to search in its revised product title format.
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