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Google Ads

Paid socialNewsletter archive1 min

Austin Lau (Anthropic) builds a Google Ads MCP management system using Claude Cowork

Austin Lau, a performance marketing PM at Anthropic, has published a detailed account of building a custom Claude Cowork plugin to manage Google Ads via local MCP: encoding his personal search-term review methodology as a reusable skill that connects to the Google Ads API. The plugin outputs a bulk-upload-ready CSV for Google Ads Editor with a reasoning column for each negative keyword recommendation.

SourceLinkedIn
First ContributorAustin Lau

Meta Ads

Paid socialNewsletter archive1 min

Google quietly opens up AdSpace Agent, connecting the full Google ad stack

Benjamin W. has flagged that the Google Marketing Solutions team has published AdSpace Agent as an open-source agentic marketing assistant on GitHub. The agent connects to Google Ads (via GAQL), DV360, Campaign Manager 360, YouTube, Merchant Centre, BigQuery, and Search Ads 360, with proper OAuth flows and a modular toolset architecture.

SourceLinkedIn
First ContributorBenjamin W.

Anthropic

Paid socialNewsletter archive1 min

Claude Managed Agents launches in public beta on the Claude Platform

Anthropic has launched Claude Managed Agents in public beta, providing a suite of composable APIs for building and deploying production agents at scale. The announcement addresses the infrastructure overhead that has historically slowed agent deployment: state management, permissioning, and agent loop reworking with each model upgrade are handled by Anthropic's infrastructure, with the stated goal of reducing time from prototype to production to days rather than months.

Sourcevibecode.dev
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Greece bans social media for under-15s, effective January 2027

Luiza Jarovsky has reported that Greece has announced it will ban social media access for users under 15, effective January 2027, following Australia's under-16 ban. Greek Prime Minister Kyriakos Mitsotakis cited rising anxiety, sleep disruption, and addictive platform design as the primary drivers, and explicitly stated Greece intends to push the EU to adopt a similar framework across member states.

SourceLinkedIn
First ContributorLuiza Jarovsky

OpenAI

Paid socialNewsletter archive1 min

OpenAI launches usage-based Codex seats for ChatGPT Business and Enterprise

OpenAI has introduced Codex-only seats on ChatGPT Business and Enterprise plans with usage-based pricing billed on token consumption: removing the requirement for a fixed monthly seat cost to access Codex. To encourage adoption, OpenAI is offering $100 in credits for every Codex-only seat added, capped at $500 per workspace for eligible Business accounts.

SourceLinkedIn
Official SourceLinkedIn

Google Ads

Paid socialNewsletter archive1 min

Chrome DevTools now explains Google Ads disapprovals and console errors with Gemini AI

Thomas Eccel has highlighted that Google Chrome DevTools now includes built-in Gemini AI features accessible via Settings → AI Innovations. The tooling includes an "Understand this error" button that breaks down console errors in plain language, AI-generated explanations for failed requests and warnings, code suggestions inside the Sources panel, and AI assistance for CSS styles, network requests, and performance issues.

SourceLinkedIn
First ContributorThomas Eccel

Anthropic

Paid socialNewsletter archive1 min

Claude Code gains Computer Use directly from the terminal

Charly Wargnier has flagged that Claude Code now supports Computer Use directly from the terminal, enabling Claude to compile and launch macOS apps (SwiftUI or Electron), click through the UI to verify fixes, and complete tasks that previously required leaving the terminal. The feature is enabled via the /mcp command and requires macOS with a Pro or Max plan.

SourceLinkedIn
First ContributorCharly Wargnier

ChatGPT Ads

Paid socialNewsletter archive1 min

OpenAI's ChatGPT ads pilot exceeds $100 million in annualised revenue in six weeks

OpenAI has confirmed that its ChatGPT advertising pilot in the United States crossed $100 million in annualised revenue within six weeks of launch, with over 600 advertisers now active on the platform. While roughly 85% of users are currently eligible to see ads, fewer than 20% are shown ads daily: leaving significant headroom to grow monetisation within the existing user base.

SourceReuters
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Meta adds a 6-second video view optimisation goal

Meta has introduced a 6-second video view optimisation option, sitting between the existing 2-second continuous view (low intent, cheap) and ThruPlay (high commitment, expensive). The addition reflects a broader platform shift toward attention-quality metrics: TikTok already uses 6-second signals implicitly, and Reddit for Business has explicitly launched 6-second engaged video-view optimisation.

SourceLinkedIn
First ContributorMithilesh V

Meta Ads

Paid socialNewsletter archive1 min

Google launches Gemma 4, its most capable open-source agentic model

Google has released Gemma 4, a family of fully open-source models under Apache 2.0 built on the same research as Gemini 3. The family spans four sizes: 2B (on-device), a 26B Mixture of Experts model (activating 3.8B parameters during inference), and larger models up to 31B dense: all with native multimodal reasoning across video, images, OCR, and charts.

SourceLinkedIn
First ContributorShubham Saboo

Meta Ads

Paid socialNewsletter archive1 min

Frederick Vallaeys publishes The AI-Amplified Marketer

Frederick Vallaeys: Google's first AdWords Evangelist and CEO of Optmyzr: has published The AI-Amplified Marketer: Digital Marketing in a GenAI World. The book is framed around closing the gap between AI hype and practical leverage for PPC practitioners, covering how to use generative AI as a force multiplier for existing expertise, how to build AI-powered workflows without a technical background, and how to maintain control as platforms become more automated.

SourceAmazon
First ContributorFrederick Vallaeys +1

OpenAI

Paid socialNewsletter archive1 min

Carrefour becomes the first major European retailer to enable ChatGPT checkout

Carrefour has become the first major European retailer to make products directly purchasable through ChatGPT, targeting France's 26 million ChatGPT users. The integration enables AI-mediated basket building: ChatGPT handles meal planning, dietary filtering, and product selection on behalf of the shopper without a traditional search results page.

SourceLinkedIn
First ContributorMax Sinclair

Meta Ads

Paid socialNewsletter archive1 min

Inside Googlebot: 2MB fetch limit and what happens to your bytes

Google's Search Central Blog has published a detailed explainer on Googlebot's crawling infrastructure, clarifying the 2MB fetch limit for HTML pages (64MB for PDFs). If an HTML document exceeds 2MB: including HTTP headers: Googlebot stops fetching at exactly that point, passing only the retrieved bytes to the indexing system and Web Rendering Service.

SourceGoogle Search Central Blog
Official SourceGoogle

Meta Ads

Paid socialNewsletter archive1 min

Meta Lead Ads Automated Lead Delivery is now configurable at the ad level

Meta has updated Lead Ads to allow Automated Lead Delivery to be configured directly at the ad level, rather than only at the form level. Advertisers can now send leads straight to Google Sheets or a CRM on a per-ad basis, enabling different delivery configurations for different ads within the same form.

SourceLinkedIn
First ContributorEmirhan Bayutmuş +1

Meta Ads

Paid socialNewsletter archive1 min

Meta Custom Audiences now supplements with Facebook and Instagram shop events

Bram Van der Hallen has identified that Meta is now automatically supplementing website Custom Audiences with equivalent on-platform shop audience data for advertisers with a Facebook or Instagram Shop. When creating audiences based on "All website visitors" or specific events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase), Meta adds people who viewed or interacted with the same products on-platform.

SourceLinkedIn
First ContributorBram Van der Hallen

OpenAI

Paid socialNewsletter archive1 min

ChatGPT kills dedicated Shopping Research feature after speed complaints

Juozas Kaziukėnas has reported that OpenAI has quietly removed ChatGPT Shopping Research from the main menu: effectively ending a feature launched only four months ago, which used a version of GPT-5 mini post-trained specifically for shopping tasks. The feature was designed to ask clarifying questions, scrape 10–20× more sources than standard ChatGPT, and produce personalised buyer guides: but typically took two minutes to complete, which OpenAI's new commerce product lead cited as incompatible with user behaviour.

SourceLinkedIn
First ContributorJuozas Kaziukėnas

Meta Ads

Paid socialNewsletter archive1 min

Google tests "Text Message" button in mobile Local Pack listings

Darren Shaw of Whitespark has flagged that Google is testing a new "Text Message" button directly in the mobile Local Pack, allowing users to initiate a text conversation with a business from the search results page. The test surfaces alongside wider reports of phone numbers disappearing from Google Business Profiles, raising questions about whether Google is engineering the shift from direct calls to mediated messaging: and whether this functionality will eventually be restricted to paid placements.

SourceLinkedIn
First ContributorDarren Shaw

Meta Ads

Paid socialNewsletter archive1 min

Instagram tests paid subscription tier "Instagram Plus" in the Philippines and Mexico

Matt Navarra has reported that Instagram is testing a new paid subscription tier called Instagram Plus in the Philippines (65 PHP/month ≈ , $1.05) and Mexico (39 MXN/month ≈ , $2.00). The feature set mirrors Snapchat+ with exclusive perks, including multiple story audiences, story rewatch insights, extended story expiration, super hearts for stories, and story spotlighting.

SourceLinkedIn
First ContributorMatt Navarra

Meta Ads

Paid socialNewsletter archive1 min

Meta adds frequency and recency filters to Facebook and Instagram custom audiences

Bram Van der Hallen has identified two new filters for Facebook and Instagram custom audiences used in retargeting. The "At least" filter targets users who engaged with an account at least a specified number of times within a specified period, enabling focus on high-intent repeat engagers.

SourceLinkedIn
First ContributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Meta Ads Manager campaign creation gets left-side section navigation

Matias Axel Ramayo has spotted an updated campaign creation interface in Meta Ads Manager, featuring a new left-side panel that summarises all campaign sections with clickable jump links. The layout allows advertisers to navigate directly to any section of the campaign setup rather than scrolling linearly through the full form.

SourceLinkedIn
Spotted byMatias Axel Ramayo

OpenAI

Paid socialNewsletter archive1 min

Shopify launches Agentic Storefronts for ChatGPT as default sales channel

Shopify has announced that Agentic Storefronts: a new sales channel that enables merchants to sell directly to ChatGPT users: is now active by default for eligible stores. Products synchronise in real time across surfaces, with live inventory and pricing, and, if checkout is enabled, customers can purchase without leaving the chat.

SourceLinkedIn
First ContributorAleyda Solís

Meta Ads

Paid socialNewsletter archive1 min

New Meta Customer Life Cycle Strategy setting spotted in Ads Manager

Sam Hall has spotted a new "Customer Life Cycle Strategy" setting appearing in Meta ad accounts, adding an apparent signal layer beyond existing audience exclusions. The setting appears to provide Meta's delivery system with additional context around new customer acquisition goals: potentially improving performance where exclusions and customer matching are imperfect.

SourceLinkedIn
Spotted bySam Hall

Meta Ads

Paid socialNewsletter archive1 min

EU coalition calls for a binding DMA non-compliance decision against Google search self-preferencing

A broad coalition of industry associations, consumer organisations, and digital rights groups has formally called on the European Commission to adopt a binding non-compliance decision against Alphabet under Article 6(5) of the Digital Markets Act, which prohibits self-preferencing in general online search. The coalition states that two years of investigation, one year of preliminary findings, and compliance discussions have produced no meaningful change, and that remedies and fines must make continued non-compliance economically unviable.

SourceLinkedIn
First ContributorThomas Höppner

Meta Ads

Paid socialNewsletter archive1 min

WhatsApp Status ad placement rolling out automatically via Advantage+ Placements

Bram Van der Hallen has confirmed that the WhatsApp Status ad placement is now being automatically enabled for Traffic campaigns optimising for link clicks, daily unique reach, or impressions when Advantage+ Placements is active at the ad set level. Meta also added an option to include WhatsApp users whose age is unknown, which may increase reach at the cost of defined audience composition.

SourceLinkedIn
First ContributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Three Meta API endpoints that surface what Ads Manager hides

Bianca Bergshoeff has published a practitioner guide to three underused Meta API endpoints. The /insights endpoint slices performance beyond Ads Manager's standard breakdowns: by placement, age, gender, country, and frequency patterns: and includes creative ranking scores that can surface inefficiencies before they cost budget.

SourceLinkedIn
First ContributorBianca Bergshoeff

Meta Ads

Paid socialNewsletter archive1 min

Shopify ships native A/B testing and controlled rollouts inside the admin

Shopify has launched Rollouts, a native server-side-controlled deployment feature in the Shopify admin under the new Markets section. Merchants can now schedule storefront changes, release updates to a percentage of visitors, analyse performance, and decide when to push to 100%: without third-party testing tools or custom infrastructure.

SourceLinkedIn
First ContributorMartijn Wijsmuller

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