The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Meta Ads
Meta has made its ads MCP server available, allowing AI applications to connect to advertising capabilities, including campaign and optimisation, performance insights, and catalogue management, through natural language. The announcement covers developer access rather than changes to Ads Manager itself.
Meta Ads
Meta is starting to integrate its AI assistant into Ads Manager, with new buttons appearing at all three levels: Optimise Budget on campaigns, Analyse Audience Engagement on ad sets, and Analyse Creative Engagement on ads. The buttons are visible in some accounts but not yet clickable.
Snapchat Ads
Meta is testing the ability to combine the Highest Volume bid strategy with a minimum ROAS goal, currently in beta. Min ROAS was previously available only with Highest Value.
Snapchat Ads
Meta's latest ad creation flow lets you show carousel media as a single media ad, with Collage, single image or video, and video slideshow options. The controls sit under Format display options at the ad level and reuse the media from your original carousel.
Snapchat Ads
Snapchat has announced a measurement partnership with DICK'S Media that combines Snapchat ad exposure with DICK'S sales data in LiveRamp's data clean room. The stated aim is to show how Snapchat campaigns drive verified online and in-store sales.
TikTok Ads
Lucy Guest has flagged that TikTok now offers users an ad-free For You feed for a monthly fee, following YouTube, Facebook, and Instagram. Users who pay opt out of the ad inventory.
Meta Ads
Meta has added a Grouping option in Ads Manager that clusters campaigns by objective, bid strategy, delivery, budget, and business goal; this feature is still rolling out. It gives a faster way to read a large account by structure rather than a flat list.
LinkedIn Ads
Anthony Blatner has flagged new LinkedIn Ads targeting options rolling out this month: more granular company-size bands, company revenue ranges, and device-type targeting. Some are live now, others are ramping up.
Gemini
Vladimir Hanzlik has flagged Similarweb data showing Gemini's share of combined Gemini and ChatGPT website visits rising from under a quarter in December 2025 to more than a third by June 2026. ChatGPT still leads on total visits.
LinkedIn Ads
Google has released a leaders' brief and livestream on preparing for the retail peak season in the AI era. It features practitioner panels and research on what Google calls the "AI winning mindset" for growth.
LinkedIn Ads
Microsoft has announced Frontier, a new unit committing about $2.5bn and 6,000 engineers to embed AI specialists inside customer organisations. The stated aim is to move companies from stalled AI pilots to production outcomes.
TikTok Ads
TikTok has added a Native Growth Campaigns conversion type to ad accounts. The format promotes organic-style content for growth objectives.
Meta Ads
Meta is releasing a Recommended Setup for Traffic, Engagement, and Awareness objectives, similar to Advantage+ for conversion campaigns. It bundles automated settings that advertisers may not want.
Meta Ads
Instagram's "Your Algorithm" and Threads' "Your Algo" let users view and customise the topics shaping their recommendations. Reach becomes partly user-curated rather than fully model-driven.
Meta Ads
Meta has rolled out five changes across campaign setup, creative, and reporting. For you, this means defaults lean further toward automation while visibility improves, so review the new screens before publishing.
TikTok Ads
TikTok introduced Agentic Hub on 30 June, bringing together its own and partner AI skills for campaign management, creative work, reporting, audiences and catalogues.
Meta Ads
Meta has launched a way to integrate a booking scheduler with instant forms, flagged by Jon Loomer and also surfaced by Nona Grigoryan and Matias Axel Ramayo. A scheduling widget from a supported booking provider appears on the thank-you page immediately after a lead submits an instant form, letting users view available slots, pick a time, and confirm an appointment without leaving the flow.
LinkedIn Ads
Matt Navarra has flagged that LinkedIn is testing collaborative posts, allowing members and pages to co-author and share a post. The feature is being trialled with a handful of creators and brands at Cannes, with a wider rollout planned over the coming months via a new "Add Collaborators" option in post settings.
Meta Ads
Meta has made two changes to its ads, flagged by Karthik Rai. It is removing the option to exclude a radius around a city: city-level exclusions remain, but radius exclusions are no longer supported: and it is bringing live video ads to Instagram and expanding them to Facebook, giving advertisers access to a format tied to live content.
Meta Ads
Meta has changed the wording of the control that turns off Advantage+ Audience, flagged by Jon Loomer and Bram Van der Hallen. The button at the bottom of the Audience section, previously labelled "Further limit the reach of your ads," now reads "I need a specific audience."
LinkedIn Ads
Matt Navarra has flagged that LinkedIn has launched a Creator Marketplace, with leaked reports pointing to a wider set of creator-monetisation tools in development: subscriptions, events, and the ability to sell paid "experiences" such as advice sessions. He frames it as LinkedIn catching up to platforms like YouTube in building out creator monetisation.
Meta Ads
Meta has moved three things in the Ads Manager creation flow, flagged by Deividas Tokaris. Flexible format no longer appears in Ad setup, with Meta pushing advertisers toward a unified multi-format setup where assets are uploaded, and Meta displays them across surfaces.
LinkedIn Ads
LinkedIn now lets users add GIFs directly in feed comments via the reply box, flagged by Matt Navarra. GIFs already worked in messages and ads, but previously needed MP4 conversion for feed use.
Microsoft Advertising
Microsoft Advertising has added job seniority as a LinkedIn Profile targeting dimension across Search and Audience campaigns, announced by Microsoft Product Liaison Navah Hopkins. Advertisers can target or observe ten standardised seniority levels: CXO, VP, Director, Manager, Senior, Entry, Owner, Partner, Training, and Volunteer: at both campaign and ad-group level, with bid adjustments applied independently per level.
Meta Ads
Meta now lets advertisers indicate whether an ad's content was created with AI during ad setup, flagged by Matias Axel Ramayo. For now, the disclosure does not appear in the ad itself; it appears in the "Why am I seeing this ad?"
Meta Ads
Meta is widening access to a "Push delivery to this ad" feature. At the ad level, when an ad set contains more than one ad, advertisers can select a specific ad, open "Show more options" beneath the multi-advertiser ads setting, and enable a toggle that pushes delivery to that ad.
Meta Ads
Matias Axel Ramayo has flagged that Meta now supports two or more end pages for instant forms, branching on the user's answers. Depending on how someone responds to a question, the form can route them to end page 1, end page 2, and so on, including to options that disqualify a lead entirely.
Meta Ads
Microsoft has updated its Pilot Program Policies in a May 2026 revision, opening Audience Ads to cryptocurrency exchanges in all markets where it accepts cryptocurrency advertising. The change, published in the Microsoft Advertising Policies Change Log, sits alongside a gambling expansion covering Belgium and Taiwan and a predictions-markets pilot in select US states.
Meta Ads
President Trump has signed an executive order, "Promoting Advanced Artificial Intelligence Innovation and Security," which establishes a voluntary framework for AI developers to engage with the federal government before releasing advanced models, as flagged by Luiza Jarovsky. Federal agencies are directed to design the framework by 1 August 2026.
Meta Ads
Microsoft has introduced Scout, its first "Autopilot" agent, at Build, flagged by Jack Rowbotham. Microsoft frames Autopilots as a new category of always-on agents that operate autonomously, maintain their own identities, and act on a user's behalf under organisational controls.
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