Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Google is enabling conversion-based customer lists for eligible accounts as of 17 June 2026. The feature applies to advertisers already using both Enhanced Conversions and Customer Match and automatically builds audience lists from conversion data.
Google Ads
Google has added Text Disclaimers as a dedicated asset in Google Ads, flagged by Arpan Banerjee. Built for regulated industries such as finance, healthcare, insurance, legal, and gambling, the asset gives advertisers a compliance-specific way to surface mandatory disclaimer text.
Google Ads
Google has rolled out the ability to view product-level performance for a specific asset group inside the Performance Max Products report, flagged by Yash Mandlesha. Advertisers can now select an individual asset group and see how its products perform, rather than manually filtering and cross-referencing.
Google Ads
Ales Sturala has flagged that the Google Ads plugin can once again be installed natively in Claude Desktop. Anthropic's April 2026 release had removed the option to add custom plugin marketplaces; it is back, though hidden under a "+" button within Customise, which Niels M. located.
Google Ads
Y Combinator co-founder Paul Graham has publicly criticised Google for mixing ads into the middle of image search results, in a post that drew wide attention and was covered by Barry Schwartz. Graham said the practice degrades search quality: returning products from unrelated manufacturers for a watch query: and that he has switched to Bing for some searches.
Google Ads
Google has begun using IP addresses for ad measurement and personalisation in the EEA and UK. The change applies after 3 August and affects how user consent requirements are handled, treating IP-derived signals as part of the data Google uses to measure and personalise ads in those regions.
Google Ads
Google is changing how Demand Gen campaigns on Discover are billed, flagged by Arpan Banerjee. From 15 July 2026, Demand Gen campaigns on Discover that have view-through conversion optimisation enabled will move from cost-per-click to cost-per-impression billing.
Google Ads
Anthony Higman noted that Google Ads has again redesigned the budget-warning buttons in their interface. This has elicited an amused response from the community: it seems the solution to flat budgets is more about redesigning the buttons rather than addressing the core issue.
Google Ads
Google has rolled out asset experiments in Performance Max, allowing advertisers to test new assets and measure success against multiple metrics, as confirmed on the Google Ads & Commerce announcements hub and via the PPC News Feed. Rather than swapping assets and hoping, advertisers can now run a structured experiment to quantify the lift a new asset delivers before committing to it.
Google Ads
Arpan Banerjee has spotted a new "Top Pages" sitelink surfacing in Google Search ads. The format groups an advertiser's most relevant pages into a single sitelink-style unit, expanding the ways Google can present those sitelinks beneath the main ad.
Google Ads
Google has announced an update to its Gambling and Games policy that, as of 24 June 2026, will allow online gambling advertisements in Vietnam by entities authorised by Vietlott to promote online lotteries. Advertisers must be an authorised agent of Vietlott and complete Google's country-specific certification before running ads.
Google Ads
Google has released version 3.0.0 of its Google Ads API Developer Assistant, announced on the Google Ads Developer Blog. The major release builds on the assistant's shift from code generation toward automated diagnostics and structured troubleshooting, helping developers query and manage campaigns in natural language, generate production-ready code, and identify failure states without manual log-diving.
Google Ads
Google has added the ability to copy Text Guidelines from one campaign and paste them directly into another, flagged by Thomas Eccel. Term exclusions (up to 25) and messaging restrictions (up to 40) now carry across with one click inside the Text Guidelines beta section.
Google Ads
Google has pushed back the automatic migration of Dynamic Search Ads to AI Max from September 2026 to February 2027, as confirmed by Google Ads Liaison Ginny Marvin in response to advertiser feedback requesting more time. The ability to create new DSA campaigns is being restored from 15 June, reversing an earlier phase-out, and Google is adding account-level reporting for final URL expansion alongside a fuller slate of metrics.
Google Ads
Google is testing a sponsored card-style carousel in the Images tab of Search. The format presents sponsored products as a swipeable card carousel within image results, extending where ads appear beyond the standard text and Shopping placements and into image-led browsing.
Google Ads
Anthony Higman has flagged a new Google Ads test placing image sitelink assets within Search ads. The format pairs sitelinks with images rather than the usual text-only links, giving the sponsored unit a more visual presentation beneath the main ad.
Google Ads
Google has expanded its Limited Ad Serving policy to cover more Search scenarios. Rolling out from June 2026 and fully implemented by 2028, the policy lets Google throttle impressions on searches it judges likely to create negative user experiences, targeting unqualified advertisers.
Google Ads
Google is testing a "Good Price" annotation appearing beneath prices on Shopping ads, flagged by Sachin Patel on X. The label adds a value signal to the listing, telling shoppers the price compares well, alongside related tests including a light-grey background for the "Sponsored results" label and a dotted-underline format for sitelink assets on mobile.
Google Ads
Google has added Checkout Links to Demand Gen campaigns, allowing viewers to go straight to a merchant's checkout page rather than a product or landing page, as Arpan Banerjee flagged. The format compresses the path from ad view to completed order and targets shoppers already in purchase intent, sitting inside Demand Gen's YouTube, Discover, and Gmail placements.
Google Ads
Google has confirmed it is running a limited test of ads in AI Mode for the healthcare vertical in the United States, targeting English-language queries. Ginny Marvin, Google Ads Product Liaison, confirmed the test in a LinkedIn exchange after Ben Goldman spotted it in response to her GML 2026 takeaways.
Google Ads
Google is running a test that places short publisher review quotes beneath some Search ads, spotted live by Sachin Patel, who shared an example reading "Best for Style-Conscious Frequent Fliers" attributed to PCMag. The endorsement sits below the advertiser's own copy, with the publication's name and favicon, visually separating it from the standard ad text.
Google Ads
Google has launched real-time policy reviews for Responsive Search Ads, flagged by Nona Grigoryan. As advertisers write an ad, instant per-field checks catch editorial issues such as typos and capitalisation before the ad is saved.
Google Ads
Google has revised its Google Ads Terms of Service across the policy, payment, and liability sections, incorporating changes tied to the platform's shift toward AI-driven products. It is the first substantive update to the agreement since April 2018, and it lands alongside this year's wave of AI Max, Performance Max, and AI Mode launches.
Google Ads
Thomas Eccel has flagged a new Voiceover video enhancement now live in Performance Max and Demand Gen. When a video has no voice track, Google's AI can select one of the advertiser's text assets, convert it into a voiceover, and automatically add it to a new version of the creative.
Google Ads
Google has made Display inventory accessible through Demand Gen campaigns, signalling the end of the standalone Display campaign. Thomas Eccel flagged the change, noting that the move had been widely expected and that it follows the earlier migrations of Video Action campaigns and uploaded display banners into Demand Gen.
Google Ads
The new prospects bidding mode announced at GML is now surfacing in real accounts, and practitioners are testing how strict it actually is. Maggie Humphrey and Arpan Banerjee both dug into the setting this week.
Google Ads
Thomas Eccel has detailed how the new Search campaigns for Travel work in practice, following the GML announcement. Format selection lives at the ad-group level rather than the campaign level: a Formats panel inside ad-group settings lets advertisers independently enable Text ads (now able to pull from a travel feed), Travel Promotion Ads, and Booking Link Ads.
Google Ads
Google Ads will enforce its 37-month data retention policy starting 1 June 2026, with Arpan Banerjee reiterating the deadline. Hourly, daily, and weekly data will be available for 37 months; monthly, quarterly, and annual data are retained for 11 years.
Google Ads
Ginny Marvin, Google Ads Product Liaison, has published a backstage edition of Ads Decoded from Google Marketing Live 2026, sitting down with Google's Head of Ads and Commerce Vidhya Srinivasan and product leaders Chris Monkman, Josh Moser, and Christine Turner to unpack the day's biggest announcements. The piece is organised around four themes.
Google Ads
Google has confirmed the Google Ads API will move reach metrics to a "Total Co-view" definition starting 2 June 2026. The change aligns Google Ads reporting with offline media and third-party measurement standards across the API, UI, and Editor.
