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Snapchat

Paid socialOpen beta2 min

Snapchat opens Third-Party Web Optimization beta

Snap announced Third-Party Web Optimization in open beta on 10 September. It combines first- and third-party signals to optimize toward third-party purchase outcomes.

SourceSnap Inc
Official SourceSnap Inc.

Meta Ads

Paid socialUseful references3 min

Placement and targeting controls: read the conditions

Jon Loomer’s guides distinguish specific configurations and tests from universal changes to Meta controls. His placement discussion predates this week and concerns eligible setups. Review the controls actually available for your objective, alongside business constraints; do not infer that every account has lost the same options.

SourceControl guide
First ContributorJon Loomer

TikTok Ads

Paid socialAnnouncements & follow-ups3 min

TopSearch: CPM buying for the first sponsored position

TikTok’s documentation describes TopSearch as an auction-based option under the Reach objective for selected accounts and markets. It uses CPM billing. If an ad does not win the first sponsored position for a keyword, it does not drop into a lower placement for that query.

SourceTikTok documentation
Official SourceTikTok

X Ads

Paid socialNewsletter archive1 min

X restores native lead-generation ads after a decade

X has revived a native lead-generation format that lets users submit their details without leaving the platform, with later forms able to reuse saved information. The form can accompany image, video, carousel, and Timeline Takeover placements.

SourceX Ads
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive2 min

Meta tests an AI-led Campaigns table in Ads Manager

Meta is testing a Campaigns table experience that summarises performance over the previous 30 days, supports natural-language campaign searches, and adds a Trends area for further analysis. Matias Axel Ramayo's account retained a route back to the classic table, indicating that it was a beta rather than a universal replacement.

SourceLinkedIn
First ContributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Poland asks the EU to fine Meta €250 million over alleged scam-ad failures

Poland has asked the European Commission to impose a €250 million fine on Meta, alleging that the company failed to remove fraudulent advertisements after notification. CERT Polska identified 122 ads it classified as fraudulent; the minister said 10 were removed, 106 were left online, and 6 received no response, while Meta said it continues to invest in technology and partnerships to combat fraud.

SourceReuters
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Placement exclusions move away from the ad-set level

Peter Quadrel first reported that advertisers were removing granular placement exclusions from ad sets and steering hard exclusions toward account-level Placement Controls, with value rules available for softer bid adjustments. Social Media Today later reported the same direction as part of Meta's wider automation push.

SourceLinkedIn
First ContributorPeter Quadrel

Meta Ads

Paid socialNewsletter archive1 min

Meta AI begins supporting campaign analysis for small businesses

Meta announced new Meta AI features for small businesses, with reports indicating that connected campaigns can be analysed and that optimisation or reporting support can be requested in conversation. The rollout should be treated as account-dependent, and automated recommendations still inherit the quality of the connected data.

SourceMeta for Business
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Meta adds a Customer Lifecycle Strategy for new-customer bidding

A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting.

SourceLinkedIn
First ContributorVIVEK GUPTA

Meta Ads

Paid socialNewsletter archive1 min

Meta ships two more updates spotted this week

Meta continued its rollout pace with two further changes. For you, this means both setup and offers keep gaining options, so revisit flows you built around Meta's old limits.

SourceLinkedIn
First ContributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Meta tests Personalised Sales Objectives in beta

Meta introduced a new campaign setup experience with Personalised Sales Objectives, now in beta. The system draws on your last 30 days of account data to suggest ready-made campaign strategies, with built-in creative testing and real-time optimisation.

SourceLinkedIn
First ContributorEmirhan Bayutmuş

Meta Ads

Paid socialNewsletter archive1 min

Meta adds lead notifications with channel and frequency controls

Meta is rolling out notifications for new leads from Meta ads, configured at ad level under Automated lead delivery. Mobile alerts can arrive as Facebook app push, Messenger messages, Ads Manager app push, or WhatsApp, either instantly or after a set number of leads, while email notifications go to chosen recipients on a day-and-time schedule, with the leads attached as a CSV or XLS file.

SourceLinkedIn
First ContributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Meta rebuilds lead quality optimisation around Sequenced Events

Meta is replacing Conversion Leads with Qualified Leads for campaigns using website forms, and the change is functional, not cosmetic. Selecting Maximize number of qualified leads now requires a sequence of two events: an initial Lead, such as a form submission, followed by a higher-value final event: with the ad credited only when both occur in order.

SourceLinkedIn
First ContributorDario Zannoni

Meta Ads

Paid socialNewsletter archive1 min

Judge calls both sides' penalty figures extreme in the Meta addiction trial

Judge Yvonne Gonzalez Rogers has rejected both parties' civil penalty estimates ahead of the advisory jury trial in Oakland, now set to begin on 12 August 2026. In a three-hour pretrial hearing, she called the state's $1.4 trillion calculation unreasonable, while describing Meta's $4m counter-proposal as not even a slap on the hand.

SourceLaw360
First ContributorYoann Ferrand

Snapchat Ads

Paid socialNewsletter archive1 min

The Audiences interface gets a cleaner layout.

Meta has refreshed the Audiences interface with dedicated sections for Customers, Engaged Audiences, Lookalikes, Saved Audiences, and Unlabeled Audiences. The update is still rolling out across accounts.

SourceLinkedIn
First ContributorVIVEK GUPTA

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