50 women to follow in paid media.

Hana Kobzová

Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.

Ginny Marvin

Ginny Marvin is Google’s Ads Product Liaison and the host of Ads Decoded, a podcast connecting advertisers with the teams building Google Ads. Her background is in paid search and digital advertising. Through the programme, she helps marketers understand product decisions and practical advertising questions, bringing advertiser concerns into conversations with Google’s product specialists.

Navah Hopkins

Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.

Anu Adegbola

Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.

Jyll Saskin Gales

Jyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.

Mery Hayles

Mery Hayles leads product marketing at Adthena and previously worked as an agency PPC specialist. She speaks and writes about changes in search and how brands and agencies evaluate emerging advertising opportunities. Her PPC Live contributions connect monitoring data and practitioner tests with questions about measurement and commercial value.

Boluwa Olojo

Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.

Chanelle Dzwowa

Chanelle Dzwowa is a Senior PPC Account Executive at Kinesso and a contributor to PPC Live. Her writing connects technical campaign work with practical advertising judgement, covering dashboards, scripts, Excel and the review of AI-generated recommendations. She reports on practitioner events and explores the different roles of brand and generic search campaigns, helping advertisers connect day-to-day execution with business objectives.

Lakshmi Padmanaban

Lakshmi Padmanaban is a content marketer at Optmyzr. She writes about PPC strategy and Amazon advertising for performance marketers and agencies. Her work includes research-based holiday planning, campaign automation and reporting, translating account observations into questions advertisers can use when reviewing their own strategy.

Laura I. Abreu

Laura I. Abreu is a lead-generation, advertising and SEO manager with experience across European and Asia-Pacific markets. She writes for PPC Live about campaign decision-making and the relationship between lead volume and commercial quality. Her contributions encourage advertisers to connect platform measurement with downstream sales outcomes.

Michelle Wiltz

Michelle Wiltz is managing director of paid social at Brainlabs. She contributes to PPC Hero on paid-social strategy and the relationship between campaign activity and business outcomes. Her writing considers buying-group decisions and how changes in advertising technology affect the way practitioners manage campaigns.

Sarah Stemen

Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.

Christine Zirnheld

Christine Zirnheld is Director of Lead Gen at Cypress North and a co-host of Marketing O’Clock. She guides paid search strategy for lead-generation accounts, focusing on lead quality and the path from enquiry to customer. Her educational work includes Google Ads guides, conference talks and contributions to Search Engine Land and Search Engine Journal.

Kat Sale

Kat Sale is co-founder of House of Performance. She contributed to PPC Live’s interviews with early ChatGPT Ads practitioners, discussing the experience of using the platform and the need to develop a channel-specific approach. Her perspective helps frame emerging-channel tests around their own capabilities rather than simply copying established search campaigns.

Michelle Morgan

Michelle Morgan co-created Paid Media Pros with Joe Martinez to share practical advertising tutorials. Her teaching covers paid social audiences, remarketing, display and YouTube, building on experience in PPC since 2010. She also contributes articles and conference sessions that connect advertising strategy with the steps practitioners take inside their accounts.

Ameet Khabra

Ameet Khabra is the founder of Hop Skip Media, a specialist PPC agency. The agency’s work centres on digital advertising, lead generation and conversion performance, with Google and Facebook advertising represented in its team. Her professional focus combines campaign strategy with attention to performance data and clear communication about account decisions and business goals.

Céline Silva

Céline Silva is a senior marketing specialist at Taskrabbit. She shared her early ChatGPT Ads experience in PPC Live’s practitioner interviews, with particular attention to targeting visibility and reporting. Her contribution highlights the information advertisers need before expanding a test into a larger investment.

Charlotte Osborne

Charlotte Osborne is a PPC practitioner with experience managing advertising accounts and co-owning a digital agency. She contributed to PPC Live’s discussion about Google Ads account control, drawing on her agency background to examine continuity, access and the responsibilities that should be clear in a client relationship.

Dids Reeve

Dids Reeve is a freelance paid-media manager who specialises in working with small and medium-sized businesses. She contributed to PPC Live’s practitioner discussion on Google Ads account control, bringing a consultant’s perspective to client access, transparency and continuity when a service-provider relationship changes.

Erum Shaheen

Erum Shaheen is the founder of Fuel Digital, a Google Ads management agency working across ecommerce, B2B and lead generation. She writes about paid-media strategy and account management. Her contribution to PPC Live’s account-ownership discussion addresses the relationship between professional campaign management and the client’s continuing control of its account.

Lisa Erschbamer

Lisa Erschbamer is a performance marketing practitioner with agency experience across Italy, the United Kingdom and Germany. Her work includes enterprise B2B and ecommerce accounts. She contributed to PPC Live’s account-ownership discussion on the operational importance of access, data and continuity when advertisers work with external specialists.

Reva Minkoff

Reva Minkoff leads Digital4Startups, a digital marketing consultancy, and founded the digital marketing education platform DigitalGroundUp. Her professional background includes paid search work at Resolution Media and teaching digital marketing. She contributes practitioner advice to PPC Live on Google Ads bidding targets and campaign economics.

Amy Hebdon

Amy Hebdon is the founder and managing director of Paid Search Magic, with a focus on Google Ads and conversion improvement. Her experience spans agency, in-house and independent account management. She writes for search and marketing publications including Search Engine Land, CXL and Copyhackers, and co-runs the Google Ads for Savvy Digital Marketers community with James Hebdon.

Andrea Cruz

Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.

Ayisha Yousef

Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.

Charley Brennand

Charley Brennand is Founder and CEO of Performance MCR, a Manchester performance-marketing conference. The organiser describes her as an active PPC practitioner with experience across search, shopping, paid social, programmatic, YouTube and display.

Dii Pooler

Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.

Lisa Raehsler

Lisa Raehsler founded Big Click Co., a paid media strategy consultancy. She works with leadership teams to connect advertising programmes with business priorities, measurement and accountability. Her consultancy covers Google Ads, Microsoft Advertising, paid social and video, with an emphasis on coordinated strategy and the considered use of AI.

Sophie Logan

Sophie Logan specialises in paid media for lead generation, with an interest in B2B, SaaS and smaller businesses. Her campaign work spans Google Ads, Microsoft Advertising, LinkedIn, Capterra and Spotify. She also contributes to Search Engine Land, mentors through Girls in Marketing and shares practitioner insights at industry conferences.