Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Google Ads is displaying promotional messaging for AI Max directly within campaign settings during account audits. The placement appears to be an internal ad encouraging the adoption of AI features.
Google Ads
Google Ads is rolling out Billing Reports to MCC accounts, providing line-by-line invoice breakdowns that include the account name, campaign details, usage, and payment data. The feature is located under Billing > Billing Reports.
Google Ads
A bug in Web GTM is forcing Floodlight Counter tags set to "Unique" or "Per Session" to fire as "Standard," counting every conversion instead of deduplicating.
Google Ads
Network segmentation is now available via the Google Ads API for Performance Max campaigns, enabling breakdowns by network, time, device, product attributes, CPC, CPM, and ROAS. Mike Ryan published a first-of-its-kind analysis using 41.5 billion impressions from Smarter Ecommerce (smec), offering deeper insight than the UI-based Channel Performance report.
Google Ads
New Google Ads help pages detail bulk-editing workflows for callout and structured snippet assets. The documentation describes edit, find and replace, add text, and change case functionality across multiple assets at once.
Google Ads
Google Ads support forms now auto-populate information from your previous cases, including company name, email, and issue summary. This reduces the need to re-enter the same details when raising new tickets.
Google Ads
Google Ads has renamed the Advertiser Verification page to "Account," consolidating verification, business information, certifications, and compliance status into one hub. The new section is located under Admin > Policy > Account.
Google Ads
Google Ads has retired the classic contact form and replaced it with an AI-based chatbot as the initial support channel. Direct access to a human consultant is no longer available at the initial contact step.
Google Ads
Google has added new insights to Conversion Diagnostics that show whether Consent Mode is correctly implemented and whether conversion modelling is active. The diagnostics now report the exact date modelling started and the resulting conversion uplift percentage.
Google Ads
Google has announced three Demand Gen features now in general availability.
Google Ads
Google has launched the Experiment Centre, a unified dashboard centralising Experiments and Lift Studies. Experiments test campaign features, settings, assets, campaign types, and custom multi-variable setups using randomised audience groups.
Google Ads
Performance Max campaigns now support data exclusions for Website Visitor Lists and Customer Match Lists. The feature allows excluding remarketing audiences rather than just using them as signals.
Google Ads
Google Ads has updated its Gambling and games policy to disallow all promotion of online gambling content targeting Ethiopia, effective immediately. All existing online gambling certifications in Ethiopia have been revoked, and applications for certification will no longer be accepted.
Google Ads
Google's Campaign Mix Experiments let you test multiple campaign types, budgets, and settings in one experiment. You can create up to five experiment arms with any campaigns (Search, Performance Max, Shopping, Demand Gen, Video, and App), with campaigns appearing in multiple arms and traffic split.
Google Ads
Google Ads has expanded its text guidelines feature to support all available languages. The feature was initially English-only, then extended to Spanish, Portuguese, Italian, French, German, Japanese, and Dutch, and is now globally available.
Google Ads
Google has released campaign total budgets in open beta for Search, Performance Max, and Shopping campaigns. The feature allows setting a total budget over a specific time period, from a few days to a few weeks, rather than managing daily budgets manually.
Google Ads
Google Ads now supports account-level placement exclusions, allowing advertisers to block unwanted inventory across all campaigns from a single list. Previously, exclusions had to be managed individually at the ad group or campaign level.
Google Ads
Google has made it easier to select manual CPC bidding when creating campaigns. The option is now more accessible in the campaign setup flow.
Google Ads
Google Ads now allows you to preview Performance Max asset group ads directly from the table by clicking on the images.
Google Ads
Microsoft Advertising has added Share of Voice metrics to Performance Max campaigns. New metrics include impression share, click share, impression share lost to budget, and impression share lost to rank.
Google Ads
Google Ads now includes Data Transmission Control, a new layer on top of Advanced Consent Mode. Advertisers can independently restrict advertising, behavioural analytics, and diagnostic data at the tag level.
Google Ads
Microsoft Advertising has launched a new customer acquisition feature for Performance Max campaigns. Advertisers can now target new customers specifically, with options to either increase bids for new customers or focus exclusively on acquiring them.
Google Ads
Google has silently tripled the video capacity for Performance Max asset groups. Advertisers can now upload up to 15 videos per asset group, up from the previous limit of 5.
Google Ads
Google Ads has enhanced the Ads Advisor panel under performance graphs to include a conversion summary alongside AI-driven suggestions. Advertisers now see a quick performance recap showing total conversions and top-performing campaigns before exploring recommended questions.
Google Ads
Microsoft Advertising has added URL options and tracking templates at the asset group level for Performance Max campaigns. Advertisers can now submit tracking parameters and custom parameters to split data by asset group, extending functionality previously available only at the campaign and ad group level.
Google Ads
I've been part of Mike Rhodes' AdsToAI community, and it's one of the few places focused on practical AI for Google Ads: scripts, automation systems, and tools you can actually use.
Google Ads
Google has updated the terms for Call and Messaging Ads with significant changes. Google now records all live chats, text messages, phone calls, and other communications initiated through ads.
Google Ads
Smarter Ecommerce has released a Google Ads Benchmarks dashboard to help advertisers validate their metrics against the wider ecosystem. The dashboard provides clarity on channel-specific performance, market pressure from major players such as Amazon and Temu, and key metrics, including AOV, ROAS, and click volume comparisons.
Google Ads
Microsoft Advertising has improved the Performance Max import process from Google Ads. Asset groups with images that don't meet size requirements, exceed the previous 25-image limit, or include auto-generated logos will now import all eligible assets rather than failing entirely.
Google Ads
Google Ads will allow advertising for prediction markets in the United States starting January 21, 2026, but only for federally regulated entities. Eligible advertisers must be authorised by the CFTC as a Designated Contract Market or by the NFA as a brokerage offering access to qualifying DCM products.
