Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
A hidden setting in Google Ads allows Google to use its own library of photos and videos in your campaigns. The setting is enabled by default in Shared Library > Location Manager > Settings > Google Owned Location Data.
Google Ads
Google is sending deprecation emails to advertisers using Call Ads, signalling the format is being phased out. Advertisers should ensure Location Assets are set up to maintain call functionality after the transition.
Google Ads
Google Ads is testing "synthetic keywords," a feature that condenses long search queries into shorter phrases for reporting. Currently available for AI Max only, the feature addresses two problems: cluttered search term reports from lengthy AI-generated queries and hidden search terms due to privacy thresholds.
Google Ads
Google has added call asset support to Vehicle Ads, enabling click-to-call functionality directly within the ad format. Users can now call dealers directly from search results.
Google Ads
Google has released A/B testing for assets within Performance Max campaigns. You can now test two different creative sets (A vs B) inside the same asset group while keeping shared assets running in parallel.
Google Ads
Starting February 2, 2026, the Google Ads API will no longer accept new adopters using session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which will continue accepting this data.
Google Ads
Smarter Ecommerce has released a free script that audits Google Display Network placements for spam and MFA (Made for Advertising) sites. The tool flags 125+ high-risk TLDs based on data from ICANN, Spamhaus, and other watchdogs, and cross-references your Content Suitability report to identify mismatched country targeting.
Google Ads
Google has introduced Direct Offers, a new Google Ads pilot that lets advertisers present exclusive discounts to high-intent shoppers directly in AI Mode. The feature works alongside PMax and Standard Shopping campaigns, using AI to determine when to display offers based on shopper intent.
Google Ads
Google appears to be testing Local Services Ads profiles that do not display the business address. The test is visible across multiple practice areas and locations, with some profiles showing the address field while others do not, even though they are connected to Google Business Profiles with active reviews.
Google Ads
Google Ads will begin accepting online gambling advertisements in Belarus from licensed operators starting January 22, 2026. Permitted ad types include online poker, sports betting, online casino games, and state lotteries.
Google Ads
Google Ads will update its Gambling and games policy for India on January 21, 2026, disallowing all Rummy and Daily Fantasy Sports promotions targeting the country. The change is being made to comply with local legal requirements.
Google Ads
Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns.
Google Ads
Google has expanded its Creator Partnership beta with two new features. Creator Search now allows keyword searches with filters for subscriber count, average views, location, and contact availability.
Google Ads
Starting the year with a practical session for eCommerce teams and PPC specialists.
Google Ads
Google is testing a new placement for Ads Advisor recommendations, now appearing as pop-up bubbles directly below the main performance graph on campaign pages. The feature surfaces AI-generated optimisation suggestions in a more prominent location.
Google Ads
Google has lowered the minimum audience size requirement from 1,000 to 100 active users for all networks (Search, Display, YouTube) and all segment types, including Remarketing and Customer Lists. The threshold for segments to appear in Audience Insights has also dropped to 100 users.
Google Ads
Google Ads has introduced "Go To" buttons within the Change History interface. The new navigation feature allows advertisers to jump directly to the relevant campaign, ad group, or setting from a change log entry.
