Changes to search campaigns, bidding and ad delivery. Follow announcements and account observations, with practical checks for your next campaign review.
Google Ads
Google appears to be testing Local Services Ads profiles that do not display the business address. The test is visible across multiple practice areas and locations, with some profiles showing the address field while others do not, even though they are connected to Google Business Profiles with active reviews.
Google Ads
Google Ads will begin accepting online gambling advertisements in Belarus from licensed operators starting January 22, 2026. Permitted ad types include online poker, sports betting, online casino games, and state lotteries.
Google Ads
Google Ads will update its Gambling and games policy for India on January 21, 2026, disallowing all Rummy and Daily Fantasy Sports promotions targeting the country. The change is being made to comply with local legal requirements.
Microsoft Advertising
Microsoft has launched Brand Agents for Shopify merchants through Microsoft Clarity. The AI-powered shopping assistants speak in your brand's voice, guide customers from discovery to purchase, and can be deployed in hours.
Google Ads
Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns.
Google Ads
Google has expanded its Creator Partnership beta with two new features. Creator Search now allows keyword searches with filters for subscriber count, average views, location, and contact availability.
Microsoft Advertising
Microsoft Advertising has introduced an All Accounts tab in the UI to consolidate account management for agencies and multi-account advertisers. The new view provides quick access to account summaries, recommendations, and action insights in one place.
Microsoft Advertising
Microsoft is testing a visual change to Bing search ads, adding a light highlight to ad descriptions. The underlined text is not a separate link: the entire ad remains clickable and directs to the same landing page.
Google Ads
Google is testing a new placement for Ads Advisor recommendations, now appearing as pop-up bubbles directly below the main performance graph on campaign pages. The feature surfaces AI-generated optimisation suggestions in a more prominent location.
Microsoft Advertising
Ads are now appearing in Google's AI Mode, the new conversational search interface. This example shows a non-local search ad, suggesting the placement is expanding beyond local inventory ads previously tested.
Microsoft Advertising
Microsoft has introduced custom columns functionality directly in the Microsoft Advertising interface. The feature allows advertisers to create tailored reporting views, similar to those in Google Ads.
Google Ads
Google has lowered the minimum audience size requirement from 1,000 to 100 active users for all networks (Search, Display, YouTube) and all segment types, including Remarketing and Customer Lists. The threshold for segments to appear in Audience Insights has also dropped to 100 users.
Microsoft Advertising
Microsoft's Navah Hopkins has published a consolidated guide to all Microsoft Advertising support options. The resources include links to account suspension appeals, general support, and feature requests, along with guidance on using Copilot for troubleshooting.
Google Ads
Google Ads has introduced "Go To" buttons within the Change History interface. The new navigation feature allows advertisers to jump directly to the relevant campaign, ad group, or setting from a change log entry.
Google Merchant Center
Merchant Center guidance covers loyalty benefits in AI Mode and Gemini Apps, with those AI surfaces currently US-only and eligibility varying by country and surface.
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