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Retail media 30

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Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Unmet Demand report surfaces low-conversion search clusters

Isaac Gross has flagged Amazon's Unmet Demand section inside the Product Opportunity Explorer report, which highlights keywords where search volume is surging but conversion rates are low: indicating shoppers are actively searching but not finding the right product. The data is first-party Amazon shopper behaviour, not scraped or estimated, which makes it materially more reliable than third-party tooling for this kind of opportunity discovery.

SourceLinkedIn
First ContributorIsaac Gross

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon List Price validation goes live

Oleksandr Kovalov has separately flagged that Amazon's List Price validation went live on 23 April. Strikethrough "was $X" prices must now reflect either a recent sale at that price at another retailer, or actual customer purchases at that price on Amazon as the Featured Offer.

SourceLinkedIn
First ContributorOleksandr Kovalov

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon adds personalisation profile that may reshape homepage discovery

Daniel Orkun Duzgun has flagged Amazon's addition of a personalisation profile feature that lets shoppers share preferences for lifestyle, needs, and shopping habits. The profile is stored permanently and applied to every future interaction, meaning two shoppers with different profiles will see materially different results: different products, different ranking, different visual emphasis: without typing a single keyword.

SourceLinkedIn
First ContributorDaniel Orkun Duzgun

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon adds High Price label to product listings

Oleksandr Kovalov has flagged that Amazon has added a "High Price" label to product listings that triggers when three conditions are met: the price is higher than the product's recent history, lower prices are available elsewhere, and the listing is less competitive than similar products. The label appears publicly on the product page, before the Add to Cart button: making the gap between a listing and its competitive set explicit to the shopper at the moment of decision.

SourceLinkedIn
First ContributorOleksandr Kovalov

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon launches Auto Buy for shoppers

Isaac Gross has flagged Amazon's launch of Auto Buy, which lets shoppers set a target price and have Amazon automatically purchase the product when it reaches that price. The mechanism converts price-sensitive lookers into automated buyers: shoppers who would previously have bounced because the price was not right at the time of visit can now lock in their intent and wait passively for the price drop.

SourceLinkedIn
First ContributorIsaac Gross

Walmart Connect

Retail mediaNewsletter archive1 min

Walmart marketplace items are moving into store pickup and delivery

Juozas Kaziukėnas has reported that Walmart is finally bridging its two disconnected ecommerce arms: store pickup and delivery, which have driven most of its growth, and the 500-million-SKU marketplace, which historically has delivered separately on a multi-day timeline. A select assortment of marketplace items will now be available through the same pickup and delivery experience, currently being tested in the Dallas market.

SourceLinkedIn
First ContributorJuozas Kaziukėnas

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Rufus expands with Scheduled Actions for recurring shopper automation

Ivan Marynych has flagged that Amazon has added Scheduled Actions to Rufus, allowing shoppers to automate recurring shopping tasks, such as monthly product recommendations, alerts for new releases, and reminders for upcoming occasions. Shopper intent is captured once and reused for ongoing recommendations, eliminating the need for new searches.

SourceLinkedIn
First ContributorIvan Marynych

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Bulk Operations renames all export files to "BulkSheetExport"

Alexander Swade has flagged a regression in Amazon Ads Bulk Operations: export files previously included the date range in the filename, making it straightforward to identify which timeframe a file covered. The download is now always named "BulkSheetExport" regardless of settings.

SourceLinkedIn
First ContributorAlexander Swade

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Seller Assistant can now check review sharing eligibility by variation

Amazon has added a new capability to Seller Assistant in Seller Central: sellers can now query which of their product variations are eligible for review sharing under the policy update that took effect from February 12, 2026. That policy restricted review sharing to variations with only minor differences: such as colour, pattern, or pack quantity: and removed shared reviews from variations with significant functional differences.

SourceAmazon Seller Central
First ContributorYoann Ferrand

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon rolls out 1-hour and 2-hour delivery to 2,000 US cities

Eric Pong has reported that Amazon has expanded 1-hour and 2-hour delivery to 2,000 cities across the US. Pong frames the development as a structural rewiring of ecommerce logistics: the network operates entirely outside the traditional 3PL/fulfilment industry, and as same-day delivery becomes the baseline expectation for Prime members, the competitive threshold for non-Amazon fulfilment continues to rise.

SourceLinkedIn
First ContributorEric Pong

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Rufus Auto Buy turns discount history into stored purchase intent

Vanessa Hung has published an analysis of how Amazon's Rufus Auto Buy: live for all US Prime members since November 2025: changes the strategic implications of promotional pricing. Auto Buy lets shoppers set a price target; Rufus checks every 30 minutes and executes automatically when the price hits that number.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon SIPP programme extends to MCF and Buy with Prime, removing overbox by default

From April 1, 2026, Amazon aligned Multi-Channel Fulfilment and Buy with Prime packaging with standard FBA: ASINs certified under the SIPP programme now ship without an Amazon overbox by default, and SIPP-certified MCF and Buy with Prime shipments receive a discount. Packing slips are also no longer included by default.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon shifts ad billing to deduct from retail proceeds starting April 15

Vanessa Hung has flagged that Amazon has begun notifying a subset of seller accounts that, as of April 15, 2026, advertising costs will be automatically deducted from retail proceeds, with the backup payment method charged if proceeds are insufficient. No official public announcement accompanied the email rollout.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon launches Customer Service Insights dashboard in beta for seller-fulfilled orders

Prem Gupta has described a new Customer Service Insights dashboard in Seller Central, currently in beta for seller-fulfilled orders, covering three metrics benchmarked against average and top-performing sellers: Buyer Contact Rate, Average Contact Response Time, and Buyer Dissatisfaction Rate. The dashboard is integrated with Feedback Manager and is currently informational rather than directly impacting account health.

SourceLinkedIn
First ContributorPrem Gupta

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon tests AI-generated product summary on the PDP

Prem Gupta has identified that Amazon is testing an AI-generated product summary appearing below the listing on the product detail page, automatically generated from existing listing content, including title, bullet points, description, and structured attributes.

SourceLinkedIn
First ContributorPrem Gupta

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Prime Day 2026 introduces a 60-day pricing rule and an updated deal fee structure

Amazon has released updated participation rules for Prime Day 2026. The most significant change is a 60-day pricing rule: any promotional price for a Prime Day deal must be the lowest price offered in the previous 60 days, including all prior discounts and coupons, and must represent at least a 5% discount from the lowest price of the last 30 days.

SourceLinkedIn
First ContributorAlexander Swade

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon overhauls strikethrough pricing and typical price validation rules

Amazon has announced two structural changes to how reference prices are validated on listings, effective in late April and May, respectively. From April 23, List Price: the crossed-out price shown next to a sale price: will only be displayed if the product has verifiably sold at that price on Amazon or is currently selling at that price at another retailer.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon adds 3.5% fuel and logistics surcharge to FBA fees from April 17

Amazon has announced a 3.5% fuel and logistics surcharge applied to FBA fulfilment fees, effective April 17, 2026, with MCF and Buy with Prime following on May 2. The surcharge is calculated on the fulfilment fee, not the product price, averaging approximately $0.17 per unit for standard US FBA.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon and Winn-Dixie's partnership goes live with fulfilled offers in-app

Destaney Wishon has confirmed that the Amazon and Winn-Dixie fulfilment partnership is live, with Winn-Dixie fulfilled offers now visible and driving conversions in the Amazon app: selected at least once as the fastest available shipping option for a product. The partnership, announced in late 2025, allows Amazon to leverage Winn-Dixie's physical store network for same-day or scheduled delivery without building its own physical infrastructure.

SourceLinkedIn
First ContributorDestaney Wishon

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Prime Day confirmed for late June: catalogue readiness timeline moves with it

Amazon has confirmed Prime Day is moving to late June 2026: a calendar shift with implications that extend well beyond promotional planning. Vanessa Hung notes that Amazon's algorithm begins building relevance signals weeks before a major traffic event, meaning the indexing window for catalogue optimisation is already narrowing.

SourceLinkedIn
First ContributorVanessa Hung

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon ends commingled FBA inventory for brand owners on March 31

Amazon will end commingled FBA inventory for Brand Registry owners on March 31, 2026. Brand owners with valid GTINs will be able to use manufacturer barcodes (UPC, EAN) without their stock being pooled with other sellers' inventory: eliminating the risk of counterfeit or expired units appearing in fulfilment and reviews.

SourceLinkedIn
First ContributorLiran Hirschkorn

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon introduces "Lowest Price in 90 Days" badge during Big Spring Sale

Alexander Swade observed a new badge appearing across Amazon listings during the Big Spring Sale event, displaying "Lowest Price in 90 Days": and in some cases "Lowest Price in 30 Days": in place of the standard Big Spring Sale badge. The new badge appears to take precedence where the price qualifies, suggesting Amazon is testing a price-history transparency signal as a higher-value trust indicator than a generic promotional label.

SourceLinkedIn
First ContributorAlexander Swade

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon dominates Western Europe while Temu wins central and eastern markets

Mike Ryan has published an original analysis combining self-reported MAU data from Amazon and Temu with Eurostat consumer data across European markets, producing what he describes as the most comprehensive picture of marketplace market presence to date. The findings show a clear geographic split: Amazon dominates high-GDP western markets, while Temu leads across central and eastern Europe: notably Poland, Romania, and Hungary.

Sourceamazon.pl
First ContributorMike Ryan

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon launches conversational AI advertising product

Amazon has officially launched its first conversational AI advertising product, marking what Hadia Arif describes as "a step that could significantly change how shoppers interact with brands on Amazon." The product allows brands to engage shoppers through AI-powered conversations within the Amazon ecosystem, drawing on first-party signals from product detail pages, Brand Stores, and advertising data to surface relevant brand information at decision moments.

SourceLinkedIn
First ContributorHadia Arif

Walmart Connect

Retail mediaNewsletter archive1 min

Walmart reports ChatGPT-integrated checkout converted three times worse than click-out

Walmart has disclosed that its Instant Checkout integration in ChatGPT achieved roughly one-third the conversion rate of simply sending users to Walmart's own website. Juozas Kaziukėnas, who reported the finding, noted this outcome prompted OpenAI to discontinue Instant Checkout in favour of directing users to merchant sites.

SourceLinkedIn
First ContributorJuozas Kaziukėnas

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