Follow Meta Ads changes to ad formats, targeting, measurement and account controls, with dated sources, contributor credits and practical context.
Meta Ads
Meta continued its rollout pace with two further changes. For you, this means both setup and offers keep gaining options, so revisit flows you built around Meta's old limits.
Meta Ads
Meta introduced a new campaign setup experience with Personalised Sales Objectives, now in beta. The system draws on your last 30 days of account data to suggest ready-made campaign strategies, with built-in creative testing and real-time optimisation.
Meta Ads
Meta is rolling out notifications for new leads from Meta ads, configured at ad level under Automated lead delivery. Mobile alerts can arrive as Facebook app push, Messenger messages, Ads Manager app push, or WhatsApp, either instantly or after a set number of leads, while email notifications go to chosen recipients on a day-and-time schedule, with the leads attached as a CSV or XLS file.
Meta Ads
Meta is replacing Conversion Leads with Qualified Leads for campaigns using website forms, and the change is functional, not cosmetic. Selecting Maximize number of qualified leads now requires a sequence of two events: an initial Lead, such as a form submission, followed by a higher-value final event: with the ad credited only when both occur in order.
Meta Ads
Meta rolled out a bundle of changes across bidding, measurement, forms, and payments. For you, this means value-based bidding and lead quality both gain precision, so review which of these touch your setups.
Meta Ads
Meta's campaign, ad set, and ad tree now shows a status dot at each level, with the ability to activate or pause directly from the structure.
Meta Ads
A new Conversations section at ad level lets advertisers auto-reply when people comment on an ad with specific keywords or phrases.
Meta Ads
Messenger Stories will no longer be available as a Meta Ads placement from 27 August, and active campaigns will stop delivering there.
Meta Ads
Meta lists 24 September 2026 as the retirement date for Graph API v20.0. Integration owners should check which version their requests use; Marketing API versions follow a separate schedule.
Meta Ads
Setting a ROAS goal is now available when optimising to maximise the number of conversions, not only conversion value. Meta can chase volume while holding a return threshold.
Meta Ads
Judge Yvonne Gonzalez Rogers has rejected both parties' civil penalty estimates ahead of the advisory jury trial in Oakland, now set to begin on 12 August 2026. In a three-hour pretrial hearing, she called the state's $1.4 trillion calculation unreasonable, while describing Meta's $4m counter-proposal as not even a slap on the hand.
Meta Ads
Meta has made its ads MCP server available, allowing AI applications to connect to advertising capabilities, including campaign and optimisation, performance insights, and catalogue management, through natural language. The announcement covers developer access rather than changes to Ads Manager itself.
Meta Ads
Meta is starting to integrate its AI assistant into Ads Manager, with new buttons appearing at all three levels: Optimise Budget on campaigns, Analyse Audience Engagement on ad sets, and Analyse Creative Engagement on ads. The buttons are visible in some accounts but not yet clickable.
Meta Ads
Meta has rolled out five changes across the Business Agent, reporting, and creative. For you, this means more automation and AI in the ad-creation flow, so review each before it touches live campaigns.
Meta Ads
Meta has added a Grouping option in Ads Manager that clusters campaigns by objective, bid strategy, delivery, budget, and business goal; this feature is still rolling out. It gives a faster way to read a large account by structure rather than a flat list.
Meta Ads
Meta is releasing a Recommended Setup for Traffic, Engagement, and Awareness objectives, similar to Advantage+ for conversion campaigns. It bundles automated settings that advertisers may not want.
Meta Ads
Instagram's "Your Algorithm" and Threads' "Your Algo" let users view and customise the topics shaping their recommendations. Reach becomes partly user-curated rather than fully model-driven.
Meta Ads
Meta has added a button above the ad preview that lists which Advantage+ creative enhancements are enabled. Defaults can include AI summaries and other automatic changes to your creative.
Meta Ads
Meta has rolled out five changes across campaign setup, creative, and reporting. For you, this means defaults lean further toward automation while visibility improves, so review the new screens before publishing.
Meta Ads
Meta has launched a way to integrate a booking scheduler with instant forms, flagged by Jon Loomer and also surfaced by Nona Grigoryan and Matias Axel Ramayo. A scheduling widget from a supported booking provider appears on the thank-you page immediately after a lead submits an instant form, letting users view available slots, pick a time, and confirm an appointment without leaving the flow.
Meta Ads
Meta has made two changes to its ads, flagged by Karthik Rai. It is removing the option to exclude a radius around a city: city-level exclusions remain, but radius exclusions are no longer supported: and it is bringing live video ads to Instagram and expanding them to Facebook, giving advertisers access to a format tied to live content.
Meta Ads
Meta is adding AI-generated translation of ad text and creatives into the languages that an advertiser's audience speaks, as flagged by Bram Van der Hallen. If advertisers do not review the relevant settings, Meta may automatically translate their copy and creative, which risks off-brand or inaccurate wording reaching audiences in other languages without explicit sign-off.
Meta Ads
Meta has changed the wording of the control that turns off Advantage+ Audience, flagged by Jon Loomer and Bram Van der Hallen. The button at the bottom of the Audience section, previously labelled "Further limit the reach of your ads," now reads "I need a specific audience."
Meta Ads
Meta has moved three things in the Ads Manager creation flow, flagged by Deividas Tokaris. Flexible format no longer appears in Ad setup, with Meta pushing advertisers toward a unified multi-format setup where assets are uploaded, and Meta displays them across surfaces.
Meta Ads
Meta now lets advertisers indicate whether an ad's content was created with AI during ad setup, flagged by Matias Axel Ramayo. For now, the disclosure does not appear in the ad itself; it appears in the "Why am I seeing this ad?"
Meta Ads
Meta is widening access to a "Push delivery to this ad" feature. At the ad level, when an ad set contains more than one ad, advertisers can select a specific ad, open "Show more options" beneath the multi-advertiser ads setting, and enable a toggle that pushes delivery to that ad.
Meta Ads
Matias Axel Ramayo has flagged that Meta now supports two or more end pages for instant forms, branching on the user's answers. Depending on how someone responds to a question, the form can route them to end page 1, end page 2, and so on, including to options that disqualify a lead entirely.
Meta Ads
Microsoft has updated its Pilot Program Policies in a May 2026 revision, opening Audience Ads to cryptocurrency exchanges in all markets where it accepts cryptocurrency advertising. The change, published in the Microsoft Advertising Policies Change Log, sits alongside a gambling expansion covering Belgium and Taiwan and a predictions-markets pilot in select US states.
Meta Ads
President Trump has signed an executive order, "Promoting Advanced Artificial Intelligence Innovation and Security," which establishes a voluntary framework for AI developers to engage with the federal government before releasing advanced models, as flagged by Luiza Jarovsky. Federal agencies are directed to design the framework by 1 August 2026.
Meta Ads
Microsoft has introduced Scout, its first "Autopilot" agent, at Build, flagged by Jack Rowbotham. Microsoft frames Autopilots as a new category of always-on agents that operate autonomously, maintain their own identities, and act on a user's behalf under organisational controls.
