The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Google Analytics
Google has documented a native integration between Google Business Profile and Google Analytics, allowing local engagement metrics to appear alongside website data in GA4. Once linked, advertisers can track calls, bookings, direction requests, website clicks, and total interactions in one dashboard, with roughly six months of profile data available.
Meta Ads
Bram Van der Hallen has spotted a new Meta security check triggered when ad sets are updated. After editing several ad sets, he was prompted to re-authenticate.
LinkedIn Ads
LinkedIn has rolled out a new Reach metric that splits impressions into in-network and out-of-network, flagged by Matt Navarra. In-network reach shows the share of impressions from existing connections and followers, while out-of-network reach shows the share from people discovering a creator for the first time via feed recommendations, reshares, or search.
TikTok Ads
TikTok Shop is running its Deals For You Days 2026 event from 17 June to 2 July, positioning it directly against Amazon Prime Day, flagged by Daniel Sodkiewicz. Where Prime Day runs four days, TikTok's promotion spans more than two weeks, giving sellers a longer window to reach shoppers through creator content, product discovery, and platform-wide promotions.
OpenAI
Clay has launched an integration within OpenAI Codex, which the Clay team flagged. From OpenAI's cloud coding agent, sales reps can prioritise accounts, research buyers, draft outreach, and send the email, powered by the Clay Functions a team has already built.
OpenAI
Zalando will be one of the first brands to pilot advertising within ChatGPT in the UK, flagged by Nick Vinckier. The initiative aims to reach consumers earlier in their shopping journey and drive traffic directly from ChatGPT to Zalando, an early live example of a major retailer testing the channel rather than waiting for it to mature.
Google Search Console
Google has begun rolling out Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help sites understand their visibility within Search's generative AI features. Google Search Central confirmed the rollout, which will roll out to a subset of websites first so Google can test and gather feedback before a wider release.
Google Ads
Google is running a test that places short publisher review quotes beneath some Search ads, spotted live by Sachin Patel, who shared an example reading "Best for Style-Conscious Frequent Fliers" attributed to PCMag. The endorsement sits below the advertiser's own copy, with the publication's name and favicon, visually separating it from the standard ad text.
Google Analytics
Microsoft has emailed advertisers confirming that Microsoft Advertising will update UTM auto-tagging from 2 September 2026, first spotted by Anthony Higman and detailed by Arpan Banerjee. From that date, format-specific UTM tags are applied automatically so that Search, Audience, Shopping, and Performance Max campaigns report distinctly by campaign type in GA4 and other analytics platforms, replacing the universal tagging that previously lumped them together as Paid Search.
Google Ads
Google has launched real-time policy reviews for Responsive Search Ads, flagged by Nona Grigoryan. As advertisers write an ad, instant per-field checks catch editorial issues such as typos and capitalisation before the ad is saved.
Google Analytics
Google has quietly placed the GA4 Measurement Protocol into maintenance mode, flagged by Vlad Simion and Nichelle Halstrom. No sunset date has been announced, so this is not a shutdown notice, but Google has signalled that no future enhancements are planned and is pointing server-side event collection toward the Data Manager API instead.
Amazon Ads
Amazon has updated the Financial Reports section of Vendor Central so 1P vendors can download financial data in bulk for a selected time range, flagged by Martin Heubel. The export includes purchase order IDs, invoice IDs, invoice status, identified invoice defects, and total deduction amounts, and separates price discrepancies from shortages so vendors can identify different root causes.
Amazon Ads
Amazon appears to be rolling out a new AI-powered campaign type called Full Funnel Campaigns. The format lets Amazon's AI coordinate Sponsored Products, Sponsored Brands, and Sponsored Display under a single strategy that spans discovery through purchase, rather than requiring advertisers to run and budget for each campaign type separately.
Google Ads
Google has revised its Google Ads Terms of Service across the policy, payment, and liability sections, incorporating changes tied to the platform's shift toward AI-driven products. It is the first substantive update to the agreement since April 2018, and it lands alongside this year's wave of AI Max, Performance Max, and AI Mode launches.
Meta Ads
Google has released Google AI Edge Eloquent, a free and fully open-source voice dictation app that runs on-device locally using the Gemma 4 12B model, flagged by Shubham Saboo. Unlike the paid dictation tools it competes with, it processes audio on the device so voice data never leaves it, and it offers real-time transcription that strips filler words and fixes mid-sentence restarts, plus a personal vocabulary dictionary that can learn project names and jargon.
Meta Ads
Curtis Howland has shared a practical tactic for managing multi-geography Meta campaigns in which one region underspends despite maintaining a good ROAS. Rather than splitting the underspending geo into its own campaign, which fragments the data and discards accumulated learnings, he applies a positive location-level bid modifier (value rule) to that geo, starting at around +20% and pushing to +50% if needed.
Amazon Ads
Amazon has begun auto-enabling a setting that builds AI-assembled videos for Sponsored Products campaigns, pulling features from images and assets already on the listing, flagged by Alexander Swade and Isaac Gross. Sellers received emails about a beta in which Amazon generates the video and adds it to SP campaigns, and the new campaign setting has appeared to be switched on across many US accounts.
Google Ads
Thomas Eccel has flagged a new Voiceover video enhancement now live in Performance Max and Demand Gen. When a video has no voice track, Google's AI can select one of the advertiser's text assets, convert it into a voiceover, and automatically add it to a new version of the creative.
Amazon Ads
Amazon’s unified reporting launched in June. Its announcement sets 31 December 2026 as the sunset date for the older Sponsored Ads and DSP reporting pages.
Meta Ads
Govind Singh has spotted a new Customer Lifecycle Strategy option at the ad-set level in Meta Ads. Advertisers choose between two settings: get conversions from all audiences (Meta optimises for the lowest cost per result across existing and new customers) or acquire new customers (Meta targets people who have never purchased, accepting a potentially higher cost per result to grow the customer base).
Amazon Ads
Amazon has introduced location targeting for Sponsored TV campaigns, including radius-based options in the campaign setup, as Prem Gupta flagged. Sponsored TV targeting previously centred on audiences, demographics, and behavioural signals; advertisers can now narrow delivery geographically, including at the city level and via radius coverage.
Google Merchant Center
VIVEK GUPTA has flagged that Google has announced 18 August 2026 as the final date for migrating Google Merchant Centre integrations to the Merchant API. The Merchant API is becoming the future direction for product data management and integrations within Google's ecosystem, replacing the legacy Content API workflow.
Meta Ads
Peter Quadrel has flagged the steps to stop Meta from testing AI creative features on live ads without explicit approval. The path runs through Ads Manager → All Tools → Advertising Settings → "Test new creative features," where advertisers can toggle the setting off and uncheck individual enhancements.
ChatGPT Ads
OpenAI is rolling out conversion-optimised ads where advertisers only pay when a user buys after clicking, flagged by Juozas Kaziukėnas, with Anthony Higman and Glenn Gabe adding context. ChatGPT Ads launched less than four months ago with CPM ads, added CPC bidding a month ago, introduced a conversion-tracking pixel, and have now started rolling out CPA ads that bid for successful events.
Google Merchant Center
Google's AI shopping insights report: the Merchant Centre reporting suite previewed at GML: is now rolling out, flagged by Arpan Banerjee. The report shows a brand's share of voice on AI surfaces against similar brands across AI Mode, AI Overviews, and Gemini, a shopping funnel breakdown spanning discovery, evaluation, and purchase, product term insights revealing which terms shoppers use in AI conversations and the brand's share of voice for each, and an attribute completeness score that pinpoints which products are missing the specs AI surfaces look for.
Meta Ads
Microsoft has redesigned Copilot to be simpler, faster, and more intuitive, announced by CEO Satya Nadella. The redesign focuses on keeping users in the flow of their work, with a streamlined interface across the Copilot experience.
Google Tag
Google has expanded the Data Manager API to send offline conversion events to Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display & Video 360. The AdIdentifiers object now includes dclid, impressionId, matchId, and encrypted user IDs, as well as IP ingestion support for Google Ads Customer Match.
Amazon Ads
Amazon has expanded its AMC workflow MCP tools to all Amazon Marketing Cloud instances, flagged by Ivan Marynych. Previously, the tools required an AWS Clean Rooms-enabled environment, which limited access.
Google Tag
Google has released a support page detailing the upcoming Google Tag / Google Tag Manager container update, flagged by Simo Ahava. A GTM container will now function as a fully operational Google Tag in itself, and any additional Google Tags added as destinations will benefit from optimised loading, shared settings, and a mutual permissions model.
Anthropic
Microsoft has made Claude Opus 4.8 available in Copilot in PowerPoint on the same day it was released, flagged by Derek Johnson. The model joins OpenAI's GPT-5.5 inside PowerPoint, giving users a choice of frontier models to shape and build presentations directly in the application.
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