Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Google will require a Passkey to authorise sensitive actions in Google Ads, such as changing payment details or user access. The security step mirrors the multi-party approvals added to the API in June.
Google Ads
Product-level reporting in Performance Max now includes data from all eligible networks, per a Google notice shared by Bia Camargo. Google notes the change can produce a one-time increase in reported metrics.
Google Ads
Ahead of the 17 August change for budget-limited campaigns, Google's Ads Liaison, Ginny Marvin, confirmed that the update only affects budget-constrained campaigns using a target and is not a broader Smart Bidding change. She added that it will not result in any changes to spending, and that a campaign whose target is reset to its current achieved average should continue to perform as it does now.
Google Ads
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without a Merchant Centrer account. The capability targets non-retail verticals such as travel, real estate, and automotive, and currently applies to Google Display Network inventory within Demand Gen.
Google Ads
Google has introduced video campaign groups, which manage reach and frequency across multiple video campaigns while individual campaign settings stay in place. PPC News Feed reports the option is now available globally.
Google Ads
Google has published three policy changes affecting regulated categories. For you, this means new eligibility and certification requirements between late July and mid-September, so check each policy against your verticals now.
Google Ads
Google Ads has expanded the availability of Brand Lift studies and added an Enhanced option, as Thomas Eccel flagged. The Enhanced study carries a lower reported lift threshold but requires a larger budget than the Standard version.
Google Ads
AI-written performance summaries are appearing above the Google Ads campaign table to highlight changes and suggest follow-up questions.
Google Ads
A Leads section is appearing under Conversions for Google-hosted submissions, with options to mark leads as qualified or converted.
Google Ads
Eligible Shopping campaigns are moving towards Local Inventory Ads enabled by default, with an inventory filter replacing the previous local-products control.
Google Ads
Google has published an FAQ for AI Max for Search campaigns, describing it as an evolution of DSA and Performance Max rather than a separate campaign type. It sets out how AI Max differs from each, how assets are generated, and what changes when a campaign turns it on.
Google Ads
Google is testing Channel Diagnostics for Performance Max, found under Channel performance in Insights and reports. It shows diagnostic data across all channels and per channel, including which assets are missing or were not accepted, with fixes available from the same view.
Google Ads
Google has published an AI-labelling update, effective July 2026, that lets advertisers add text or visual labels to AI-generated or modified image and video creative, with optional automatic labelling for Google AI assets. The labels do not breach overlay or watermark rules and roll out across Google Ads, Display & Video 360, Campaign Manager 360, Merchant Centre, and Ads Editor, in line with EU, India, and New York disclosure requirements.
Google Ads
Google has launched a pilot that reviews pending Basic Access applications within hours once the linked Google Cloud project is brand verified. Participation is optional, and developers with approved tokens need not act.
Google Ads
Google has updated its Alcohol policy help article to give clearer information on acceptable ad formats. Google states the update does not change how the policy is enforced.
Google Ads
Google is testing the addition of SMS as a message asset, alongside WhatsApp, Messenger, and Zalo under "set up your message asset." It uses a native Google Messages preview, keeps the 140-character starter message, and rolls SMS conversions into the account-level leads-from-messages goal.
Google Ads
The newsletter revisits Google's move to bring standalone Display campaigns into Demand Gen, including channel controls and a Display-only option.
Google Ads
Thomas Eccel reported being able to select target ROAS and Maximise conversion value while setting up Demand Gen in a new account. The observation concerns setup access and does not establish performance without conversion data.
Google Ads
An Animated Images beta adds motion to static Demand Gen assets and is reported as enabled by default.
Google Ads
Google has fully launched the AI-based Top Insights open beta on the Overview page. It surfaces the main performance impacts and insights per account.
Google Ads
Google has published an update to its Cryptocurrency Advertising policy for France, effective July 2026. Requirements for crypto advertisers targeting France change under the revision.
Google Ads
Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend.
Google Ads
Google has added an attributed brand search conversions metric to reporting. It credits campaigns for the brand searches they generate, giving upper-funnel activity a measurable path to conversion.
Google Ads
Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side.
Google Ads
Google has made vehicle ads available to all vehicle advertisers in Japan from June 2026. The lower-funnel format shows an image with make, model, price, and mileage, and clicks lead to the advertiser's vehicle description page.
Google Ads
Google has added a way to opt out of contact from Google Ads sales representatives. Advertisers have long asked for relief from unsolicited optimisation calls.
Google Ads
Google has expanded the availability of local inventory ads and free local listings to additional regions, as reported by Search Engine Roundtable. Local retailers in the new markets gain shoppable local surfaces.
Google Ads
A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance.
Google Ads
Google has updated its Destination Requirements policy to allow redirects from an ad's final URL to a different domain in approved cases, effective early July. Consumer goods manufacturers can redirect to pre-approved retailer destinations.
Google Ads
Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens.
