Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Google begins enforcing its government documents and services policy on 5 October, requiring official authorisation, matching services and regional targeting.
Google Ads
Google will automatically upgrade legacy Video Reach and Video View campaigns to support multiple formats starting in September, per advertiser notifications.
Google Ads
A new help page reveals Lead Journey Mapping, a visual drag-and-drop tool that maps the end-to-end customer journey inside Google Ads. It covers online and offline touchpoints from lead to sale, exposing tracking gaps and preparing accounts for journey-aware bidding.
Google Ads
Google is testing a "Read more" hyperlink in desktop Search ads that expands the ad to show additional text.
Google Ads
Google Ads now shows a swipeable carousel of up to seven insight cards instead of a single recommendation. Cards cover budget issues, performance shifts, and campaign attention flags.
Google Ads
An advertiser in a niche financial software area found ChatGPT in their Google Ads auction insights, present since May on exact match keywords. It is the clearest sign yet that ChatGPT ads compete in overlapping auctions.
Google Ads
Google will require a D-U-N-S business identifier for some US Local Services Ads businesses and users.
Google Ads
Google added a Budget Panel to its help documentation for Performance Max and Demand Gen. It shows recommended budget levels with performance forecasting to guide spend decisions.
Google Ads
Google Ads is showing Target CPA and Target ROAS as explicit bidding strategy choices in campaign settings. This continues the Smart Bidding renaming covered in Week 25, now visible in the interface.
Google Ads
Google Ads can display a text disclaimer as the first line of ad copy, overriding descriptions pinned to position one.
Google Ads
Mobile product ads are showing a "generating insights with AI" notice that transforms into a description beneath the ad unit. This continues the AI-descriptions rollout covered in Week 27, now on Shopping surfaces.
Google Ads
Local Services Ads are now appearing within Google's AI Mode. It extends last week's LSA-to-Google-Ads migration story into Google's newest surface.
Google Ads
Google's July Demand Gen Drop targets holiday readiness, noting 94% of holiday shoppers who used YouTube took further purchase steps after watching a related video.
Google Ads
The newsletter reports AI video labelling controls, crediting Felix Duerler's observation on 31 July.
Google Ads
Google introduces AI asset labels across Ads, Merchant Center and Ads Editor, including an AI label column in Asset Studio.
Google Ads
Google added two metrics to product reporting: product clicks and non-product clicks. They separate clicks on the product itself from clicks on other ad elements, not renamed columns.
Google Ads
Google is updating its Healthcare and Medicines policy in August to let telemedicine providers promote prescription drug services in Spain. Providers must hold LegitScript's Healthcare Merchant Certification, and violations receive a warning at least seven days before any account suspension.
Google Ads
A new banner in the LSA platform flags changes to LSA verification. It suggests verification is being simplified, which had been a barrier for local advertisers.
Google Ads
An SE Ranking study of 50,032 keywords found ads showing on 29.45% of commercial queries in Google AI Mode. Greg Sterling notes Google sees AI Mode as a way to expand the number of SERPs carrying ads.
Google Ads
Household exclusions were spotted inside a Performance Max campaign, in a European account. The setting had not been seen in PMax before.
Google Ads
Google logged two more changes in its policy change log. For you, this means regulated verticals face fresh requirements, so check each policy against your markets.
Google Ads
Google says its AI now matches Shopping ads to natural-language, long-tail searches, not just exact product terms. Ad copy is tailored using Merchant Center feed details, confirmed in updated PMax documentation.
Google Ads
Google has extended the Content API for Shopping timeline, reported by Search Engine Roundtable. Developers gain more time to migrate to the Merchant API.
Google Ads
From 21 July, you cannot appeal a policy decision made more than six months ago from your account. Older decisions fall outside the in-account appeal route entirely.
Google Ads
The Brand report announced months ago is appearing in accounts. It shows branded searches generated per Demand Gen campaign and cost against branded-search trends over time.
Google Ads
Google's tightened verification for financial services advertisers began rolling out across the EU this week. Identities are verified before campaigns launch, not after.
Google Ads
The Generated tab in the Google Ads image picker now accepts reference images. You can add products, people, backgrounds, or style references so Google AI matches your intended look, alongside a 1,500-character prompt and new advanced options.
Google Ads
Google announced an August migration for selected US home-service categories, placing Local Services Ads within Performance Max with pay-per-lead billing.
Google Ads
Google’s lead-form documentation no longer lists the $50,000 lifetime-spend route. Other eligibility and format-specific requirements remain, so the change does not mean every advertiser can use every lead-form experience.
Google Ads
Google's Missed Opportunities tool moves into Recommendations, where estimates describe activity constrained by bids or budgets.
