Follow Merchant Center product-data, eligibility and reporting updates, with credited sources and practical retailer context.
Google Merchant Center
Google is testing a new A/B testing feature for Shopping Ads within Google Merchant Centre Next. The Experiments tab under Products allows select merchants to run experiments on product titles and images.
Google Merchant Center
Testing reveals that Google Merchant Centre's automatic import feature, which claims 24-hour updates, is showing 9-10-day delays. Product data was last updated on January 4th and checked on January 13th.
Google Merchant Center
Google is rolling out Business Agent in Merchant Centre Next for US accounts. The feature lets retailers claim their brand and customise an AI agent to answer customer questions, recommend products, and more.
Google Merchant Center
Google has relocated the logo upload location in Merchant Centre, causing confusion for merchants and agencies. The logo setting has moved from Settings > Business Info > Logo to Settings > Marketing > Brand > Logo.
Google Merchant Center
Google mandates migrating from the Content API to the new Merchant API, with deadlines of February 28, 2026, for Beta users and August 18, 2026, for Content API users. Check your setup in Settings > Data Sources > Primary Sources.
Google Merchant Center
Google Shopping has updated its promotion policies to support additional promotion types starting January 2026. New supported promotions include subscription fee discounts (e.g., "Get first month free" or "95% off for 2 months"), common abbreviations such as BOGO, B1G1, MRP, and MSRP, and, in Brazil only, payment method-specific promotions, including cashback to digital wallets.
Google Merchant Center
Google Merchant Centre is updating how multi-channel products work, unifying online and in-store inventory into a single product listing instead of separate records. The change affects users of the Content API, Merchant API, and BigQuery Data Transfer.
Google Merchant Center
Google has launched AI-powered video generation directly inside Merchant Centre, allowing advertisers to convert static product images into short videos at no cost. The tool auto-generates an initial prompt when you upload a photo.
Google Merchant Center
Merchant Center guidance covers loyalty benefits in AI Mode and Gemini Apps, with those AI surfaces currently US-only and eligibility varying by country and surface.
