INDEPENDENT MINDS. SHARED AMBITION.
THE COLLECTIVE NEWSROOM

Paid media news and updates.

The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.

Get the newsletter
Newsletter archive Updates RSS
Personalise your feed
279 updates
Newsfeed display mode

MAIN TOPIC

Paid social 30

Explore paid social news

Meta Ads

Paid socialNewsletter archive1 min

Meta finally adds Ad Scheduling alongside Budget Scheduling

Matias Axel Ramayo has flagged that, after long providing only "budget scheduling," Meta has finally added ad scheduling: letting advertisers show ads only within business hours, which is particularly relevant for messaging campaigns to avoid low-quality 3am messages. Previously possible only via total budget configuration (tedious to set up), the new ad scheduling provides a simpler, modifiable schedule based on the fan page's operating hours.

SourceMatias Axel Ramayo
First ContributorMatias Axel Ramayo

LinkedIn Ads

Paid socialNewsletter archive1 min

LinkedIn launches paid power-user advice product

Matt Navarra has flagged a new LinkedIn product: power users will soon be paid to give advice. The launch positions LinkedIn power users as paid advisors inside the LinkedIn platform: answering questions, providing tactical guidance, and earning revenue directly from the advice they share, in a model similar to Substack's paid newsletters or Cameo's celebrity messaging.

SourceLinkedIn
First ContributorMatt Navarra

Meta Ads

Paid socialNewsletter archive2 min

Meta Content Features are activated by default at the account level: campaign-level opt-outs are no longer enough

Matias Axel Ramayo has surfaced a quiet but consequential Meta Ads default change, with the original spot credit going to Carolina Arjona Moyano. Content Features: the Meta setting that lets the system apply AI-driven creative improvements to image and video assets (enhancements, edits, automated variations): is now automatically activated at the account level for all advertisers.

SourceLinkedIn
First ContributorCarolina Arjona Moyano +1

LinkedIn Ads

Paid socialNewsletter archive1 min

LinkedIn CTV supports profile targeting via the Microsoft Monetise backend (Microsoft CTV does not)

Navah Hopkins has issued a clarification correcting a misunderstanding circulating in the paid-media community. The launch is LinkedIn CTV: LinkedIn's Connected TV inventory: supporting LinkedIn profile targeting (job seniority, company lists, industry, function).

SourceLinkedIn
First ContributorNavah Hopkins

Meta Ads

Paid socialNewsletter archive1 min

Instagram launches Instants for share-in-the-moment content

Meta has launched Instagram Instants, a new content surface for share-in-the-moment posts that sit between Stories and Reels in the Instagram content ecosystem. Instants are positioned as ephemeral content with a longer shelf life than Stories but shorter than Reels, designed for casual real-time sharing rather than polished content production.

SourceMeta Newsroom
Official SourceMeta

Meta Ads

Paid socialNewsletter archive1 min

WhatsApp launches incognito chat with Meta AI

Meta has launched incognito chat with Meta AI inside WhatsApp: letting users interact with Meta AI in a private mode that doesn't surface in chat history, doesn't influence Meta AI's memory of the user's preferences, and doesn't feed back into Meta's training data. The launch aligns with WhatsApp's broader privacy positioning and addresses user concerns about Meta AI's data handling on the messaging surface.

SourceMeta Newsroom
Official SourceMeta

Meta Ads

Paid socialNewsletter archive1 min

Meta Ads handling of spending-limited ad sets gets smarter

Matias Axel Ramayo has flagged a quiet but consequential Meta Ads behavioural change: when an ad within an ad set reaches its spending limit (delivery, frequency, or budget cap), Meta now redistributes the remaining budget to the higher-performing ads in the same ad set rather than splitting it equally. The change is part of Meta's broader auction-mechanic refinement and isn't formally announced.

SourceLinkedIn
First ContributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Meta renames Detailed Targeting to Advantage+ Detailed Targeting

Meta has renamed the Detailed Targeting option to Advantage+ Detailed Targeting, aligning the audience-targeting feature with Meta's broader Advantage+ branding. VIVEK GUPTA has flagged the rename with its strategic framing: this aligns with Meta's broader Advantage+ direction, where the system suggests interests, behaviours, and demographics aligned with campaign goals: but advertisers retain control over the configuration.

SourceLinkedIn
First ContributorVIVEK GUPTA

Meta Ads

Paid socialNewsletter archive1 min

Meta launches dedicated Lead Nurturing section in Ads Manager

Meta has added a dedicated Lead Nurturing section to Ads Manager, surfaced by Bram Van der Hallen. The section consolidates lead-nurture workflows: follow-up sequences, retargeting setups, and lead-quality scoring: into a single Ads Manager surface, rather than scattering them across audience setup, campaign settings, and external integrations.

SourceLinkedIn
First ContributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

Meta AI Developer Assistant goes live for Business Messaging

Meta has launched the Meta AI Developer Assistant for Business Messaging: a new developer-facing AI assistant that helps developers build, debug, and optimise code for WhatsApp Business and Messenger integration. The assistant runs within the Meta for Developers environment and surfaces contextual help, code suggestions, and troubleshooting guidance for the Business Messaging APIs.

SourceMeta for Developers
Official SourceMeta

Meta Ads

Paid socialNewsletter archive1 min

Meta launches AI-powered ad translation

Meta has launched AI-powered translation for paid ads, extending the AI translation feature that has been live for organic Reels and videos. Matias Axel Ramayo has flagged the launch: a new "Translation" option appears in the ad creation flow that uses Meta's AI to translate ad creative (audio and on-screen text) into multiple target languages.

SourceLinkedIn
First ContributorMatias Axel Ramayo

Meta Ads

Paid socialNewsletter archive1 min

Meta consolidates Value Rules into Placement, Audience, and Conversion location groups

Meta is rolling out a Value Rules redesign that consolidates the feature into three distinct criteria groups: Placement, Audience, and Conversion location: and surfaces them contextually in Ads Manager rather than only in the legacy Advertising settings interface. Bram Van der Hallen has surfaced the change with a screenshot showing the new "Placement value rules" section appearing directly in the Placements selection step.

SourceLinkedIn
First ContributorBram Van der Hallen

Meta Ads

Paid socialNewsletter archive1 min

New WhatsApp placement appearing in the Meta Ads campaign setup

David Vargas has surfaced what appears to be a new WhatsApp placement option in Meta Ads, which appears in a pop-up during web-to-app campaign group creation. Messaging requires user consent, but for brands that have invested in conversational-commerce flows, the reach is material.

SourceLinkedIn
First ContributorDavid Vargas

Meta Ads

Paid socialNewsletter archive1 min

Meta faces a class action over scam advertising revenue

Jasmine Vyas has flagged a new class action lawsuit against Meta in Washington D.C., using the District's unfair and deceptive practices (UDAP) law. Internal Meta documents published in December 2025 showed Meta projected $16 billion in revenue from scam and banned product ads: the basis for the legal argument that Meta has knowingly profited from advertising it should have prevented.

SourceLinkedIn
First ContributorJasmine Vyas

OpenAI

Paid socialNewsletter archive1 min

OpenAI updates privacy policy to share user data with advertisers

OpenAI has updated its privacy policy, effective 30 April 2026, to allow the sharing of user data with advertisers. The change lands as ChatGPT uninstalls have surged, and as OpenAI is in court with Elon Musk over allegations that the company has abandoned its founding principles.

SourceAdWeek
First ContributorJuozas Kaziukėnas

Meta Ads

Paid socialNewsletter archive1 min

Meta refreshes campaign setup interface with simpler objective structure

Emirhan Bayutmuş has flagged that Meta has refreshed the campaign setup interface with a simpler objective structure and cleaner navigation. The objectives: Awareness, Traffic, Engagement, Leads, App Promotion, Sales: are now presented more clearly at the entry point, with a tightened design through the rest of the setup flow.

SourceLinkedIn
First ContributorEmirhan Bayutmuş

TikTok Ads

Paid socialNewsletter archive1 min

Hotels on Uber launches as Uber expands into travel booking

Uber has launched Hotels on Uber, announced at its premiere consumer event, GO–GET. The product extends Uber's existing role in the travel journey: airport transfers, in-city transport, food delivery: into hotel booking, with the goal of making Uber the single app a traveller uses across the full trip.

SourceLinkedIn
Official SourceLinkedIn

TikTok Ads

Paid socialNewsletter archive1 min

Adobe completes Semrush acquisition

Adobe has completed its acquisition of Semrush, consolidating Semrush's SEO, content marketing, and competitive intelligence tooling into the broader Adobe marketing stack. Oliver Ewbank has flagged the completion.

SourceSEMRush
First ContributorYoann Ferrand

Meta Ads

Paid socialNewsletter archive1 min

Meta auto-enables Related Media on existing ads

Belita Ribeiro has flagged that Meta is automatically enabling "Related Media" on new and existing ads, pulling additional creative assets into ads without operator approval. The feature mixes creatives from different funnel stages: prospecting and remarketing assets: in a single ad unit, often surfacing older creatives that no longer reflect current messaging or positioning.

SourceLinkedIn
First ContributorBelita Ribeiro

OpenAI

Paid socialNewsletter archive1 min

GPT-5.5 lands in ChatGPT and Codex products

Following the API and Plus/Pro launch covered in Week 17, OpenAI has rolled out GPT-5.5 inside ChatGPT and Codex for Plus, Pro, Business, and Enterprise users. GPT-5.5 Pro is also live for Pro, Business and Enterprise tiers.

SourceOpenAI
Official SourceOpenAI

Google Ads

Paid socialNewsletter archive1 min

Optmyzr and Frederick Vallaeys publish State of Google Ads Q1 2026 study

Optmyzr has published its State of Google Ads Q1 2026 report, with Frederick Vallaeys analysing performance data across 21,425 Google Ads accounts. The headline finding: total impressions are down 11% year-on-year, but CTR is up 21%: traffic is becoming materially more intentional rather than higher in volume.

SourceOptmyzr, research and contributor credits
Official SourceOptmyzr +6

Meta Ads

Paid socialNewsletter archive1 min

Meta updates transparency requirements for ad-buying solutions

Meta has updated its developer policies covering separate ad accounts and transparency for ad-buying solutions, with the transparency provisions taking effect on 3 February 2027. The updated Separate Ad Accounts policy continues to require that end advertisers be kept in distinct ad accounts, with an exception: ad-buying solutions implementing vendor_id and/or brand fields in their Product Catalogue and/or Pixel and CAPI integrations are exempt from the separate-account requirement, provided the fields are properly implemented, and other terms are met.

SourceMeta for Developers
Official SourceMeta

TikTok Ads

Paid socialNewsletter archive1 min

TikTok lets creators add and remove keywords from post metadata

TikTok has rolled out an update letting creators add and remove keywords from post metadata, giving brands and creators direct input into how content surfaces in TikTok search. The change addresses one of TikTok's longest-running discoverability gaps: content has historically surfaced based on caption text, hashtags, and inferred topics, with no explicit keyword layer for creators to control.

SourceLinkedIn
First ContributorGrace Flusfeder

OpenAI

Paid socialNewsletter archive1 min

AWS and OpenAI expand partnership with Bedrock integration

AWS and OpenAI have announced a major expansion of their partnership, bringing OpenAI's latest models into Amazon Bedrock, launching Codex on Bedrock for AI-powered software development at scale, and introducing Amazon Bedrock Managed Agents powered by OpenAI for production-ready agents in the cloud. All three components are in limited preview.

SourceLinkedIn
Official SourceLinkedIn

Meta Ads

Paid socialNewsletter archive1 min

Meta tests multi-form A/B testing inside a single ad

Matias Axel Ramayo has flagged a new Meta Ads feature that lets advertisers test multiple lead forms inside a single ad. Meta duplicates the ad, applies a different form to each duplicate, and then assigns budget across the variants to determine the winning configuration.

SourceLinkedIn
First ContributorMatias Axel Ramayo

30 of 279 updates loaded.

Load more updates

Each update has one permanent page. New evidence about the same development is added to that page. Dates identify the source report or newsletter coverage; article publication dates appear in the full view.

2026 newsletter archive: 38 editions and 1,562 distinct updates through Week 36. Source descriptions, credits and media are preserved; missing details remain marked.

Spotted an update worth sharing?

Share the original source and what changed. If it is already covered, help us improve the existing update.

Contribute news →Member news →