Thomas Eccel
Founder
AdSea Innovations
Thomas Eccel founded AdSea Innovations after working in Google Ads support and optimisation through Cognizant and later leading Google Ads at Jung von Matt IMPACT. He now manages advertising accounts and creates digital products for other practitioners. His public work focuses on campaign structure, automation and adapting Google Ads practice as AI develops.
Explore Thomas’s work
Shows, ideas and places to learn from Thomas Eccel.
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Channels & websites1
Newsletters3
Top PPC Updates Newsletter
Thomas Eccel's monthly selection of PPC updates offers a compact starting point for following changes across advertising platforms.
Videos5
ChatGPT Ads Conversion Tracking with Google Tag Manager | Full Setup Guide
The creator describes a Google Tag Manager setup for ChatGPT Ads conversion events, including the measurement pixel, event triggers and verification steps.
Image: Thomas Eccel
ChatGPT Ads Tutorial: How to Set Up Custom Audiences
The creator describes preparing and uploading customer or prospect lists for ChatGPT Ads custom audiences, including exclusions and bid adjustments.
Image: Thomas Eccel
ChatGPT Shopping Ads: From Feed Setup to Live Campaign
The creator describes converting ecommerce product data for a ChatGPT shopping campaign and explains the feed-preparation workflow shown in the video.
Image: Thomas EccelGuides & insights1
ChatGPT Ads context hints: Thomas Eccel’s practical guide
Thomas Eccel explains how to write useful context hints around customer situations, product relevance and distinct messages.
Newsfeed61
ChatGPT Ads offers location groups such as "European Economic Area + Switzerland"
Thomas Eccel has shared an advertiser-account observation showing location groups in ChatGPT Ads. His source demonstration includes an EEA and Switzerland group containing 31 countries, providing a way to select a collection of locations together.
Image: Thomas Eccel
Demand Gen accepts HTML5 ads, but serves them only on the Display Network
The HTML5 help page now says HTML5 ads can be connected to Demand Gen campaigns, where they serve exclusively on the Google Display Network and not on YouTube, Discover, Maps or Gmail. The upload eligibility rules are unchanged: an account older than 90 days with more than $9,000 lifetime spend and a good policy history, or an application with more than $1,000 spend under extra criteria. Rich-media creative can join Demand Gen without reaching its video surfaces, so weigh that against the extra production cost.
Image: Google Ads Help
Channel prioritisation and budget caps are live in accounts outside the US
Thomas Eccel reports the channel prioritisation and budget allocation controls from Week 42 showing in many accounts outside the US, at account level under settings and overridable per campaign for Performance Max, Shopping and Search, with Demand Gen to follow; PPC News Feed confirms the sighting. Google has not published a geographic rollout schedule. The cap on Search Partners or Display may already be available to you, so check Account settings before building workarounds.
Image: PPC News FeedThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 272 pts
Contribution points
272 contribution points · 60 credited works · #1 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →43 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition