Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Arpan Banerjee reported that Performance Max is rolling out generative AI extensions that adapt existing video to missing aspect ratios. The setting may apply automatically, with an opt-out route and a reported 4 September deadline for requests.
Google Ads
Google released the non-breaking v25.1 update with support for Brand Lift and Conversion Lift resources, new AI Max migration date fields, text-disclaimer assets, benchmark services, loyalty segmentation, and additional reporting dimensions. Client libraries must be upgraded before the new capabilities can be used.
Google Ads
Arpan Banerjee first surfaced a redesigned Asset Optimisation panel, with text, image, and video automation settings grouped more clearly. The change affects navigation and visibility rather than introducing a new optimisation principle.
Google Ads
Google Ads now lets advertisers add a business logo during setup for Performance Max and Shopping campaigns, using the Merchant Centre logo as a fallback when no separate asset is supplied. Arpan Banerjee was credited with first bringing the change to light.
Google Ads
Google's attribution documentation now states that data-driven attribution processes offline conversions uploaded within the previous seven days. Later uploads can still appear in standard reporting, but are not incorporated into the attribution calculation described in the update.
Google Ads
Google updated its Misleading ad design policy article with additional examples and clearer explanations, while stating that enforcement has not changed. The update is clarification rather than a new policy threshold.
Google Ads
Arpan Banerjee spotted separate customer-retention controls for loyalty-program members, including the ability to bid higher for members and, in eligible countries, show loyalty benefits in ads. The interface is distinct from lapsed-customer bidding and is not yet documented as universally available.
Google Ads
Google announced experiments that test budget or return-target changes across multiple Search campaigns, with a September rollout planned.
Google Ads
Google Ads now warns that campaigns without an EU political ads declaration will default to "Yes, this campaign contains EU political ads": which stops those ads serving in EU countries entirely. The declaration is per campaign, and wholly apolitical advertisers are equally exposed.
Google Ads
Joey Bidner walks through building a product-specific Demand Gen campaign with one video and one product per ad group, including how to get around the four-product minimum by editing after publishing.
Google Ads
Google's current help guide sets out Local Customer Optimization for Performance Max with store goals. This week's rollout announcement, published by Ginny Marvin as AdsLiaison, adds context to earlier coverage of the feature's documentation.
Google Ads
Google's support form now includes campaign selection, letting you point a case at the specific disapproved or limited campaign, down to ads or keywords.
Google Ads
Google's advertiser email details three Demand Gen changes coming in the next months. VTC optimisation will apply to video assets only; image VTCs will still be reported in secondary columns but will no longer be biddable or appear in the main Conversions column.
Google Ads
As planned, Google is migrating Travel campaigns to Search campaigns for Travel in Q3 2026, with no specific date announced.
Google Ads
Google Ads is extending its Financial Services verification requirements to 13 additional countries. This continues the programme covered in Weeks 25 and 30.
Google Ads
Eligible advertisers creating their first Demand Gen campaign can claim up to $1,500 in credit via a promo code, subject to setup requirements.
Google Ads
Google plans to remove campaign-level language targeting from Search in late September. Performance Max's Search inventory is affected; other channels retain the setting.
Google Ads
Google's 17 August change affects budget-limited campaigns that outperform their CPA or ROAS targets. Optmyzr modelled possible conversion losses rather than a universal observed result.
Google Ads
The new customer acquisition setting now offers a third option: report on acquired customers without changing your bidding. Previously, the new-versus-existing customer split required selecting a bid-higher or new-customers-only mode.
Google Ads
Google renamed the Local Services platform policies document to Local Services Ads requirements, and published guides explaining how to set up, target, and optimise Performance Max campaigns with pay-per-lead goals. Both continue the migration covered in Weeks 30 and 31.
Google Ads
The Leads interface under Goals, Conversions, is now showing for some advertisers, listing every lead from Google-hosted lead sources. This continues the announcement covered in Week 29.
Google Ads
Google announced a pilot for more secure Google Ads API access on its developer blog. The pilot lets advertisers restrict sensitive API actions to approved applications only, adding a security layer over integrations.
Google Ads
The ad-quality badges announced in mid-June are now serving, first discovered live by Sachin Patel and replicated by others. The badges use existing ad quality and relevance signals to label how well an ad matches the query.
Google Ads
Google Ads is testing hyperlinked, keyword-rich anchor text inside sponsored ad descriptions. Clickable phrases within the copy deep-link beyond the headline URL.
Google Ads
Google Ads is offering free ad credits to existing advertisers to increase their budgets, not just new accounts.
Google Ads
The conversions interface now links directly to a call report from phone call conversion actions. Call performance detail sits one click from the conversion summary.
Google Ads
Microsoft Advertising is rolling out Audience ads placement exclusions within Performance Max, alongside age exclusions and age and gender targeting. Controls advertisers had on Google's PMax arrive on Microsoft's.
Google Ads
The new Ad Preview Hub lets advertisers preview how eligible Performance Max ads may appear across devices and placements before approval.
Google Ads
Google Ads is piloting a restriction that stops users on free email addresses, such as Gmail or Yahoo, from making sensitive account changes. It follows the Passkey requirement covered in Week 31 as part of a broader security tightening.
Google Ads
Google notified advertisers that Search campaigns using Automatically Created Assets or campaign-level broad match would start migrating to AI Max from 1 September.
