The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Google Ads
Google plans to bring Store Sales connections from CRM systems and Google Sheets into Data Manager. Ginny Marvin's announcement was reported by Anu Adegbola on 8 September, with rollout described as coming in the following weeks.
Pinterest documents a transition from legacy Conversions and Catalog sales campaign objectives to its revised objective structure. Existing legacy campaigns remain editable until 30 April 2027, after which they will be archived.
Apple Ads
Andrew Shotland’s first campaign report highlights gaps he wants addressed: tracking parameters, the location of people tapping a profile, an action breakdown and separation of paid from organic activity. These are observations from his account, not a complete audit of Apple’s platform.
Meta Ads
Jon Loomer’s guides distinguish specific configurations and tests from universal changes to Meta controls. His placement discussion predates this week and concerns eligible setups. Review the controls actually available for your objective, alongside business constraints; do not infer that every account has lost the same options.
Meta Ads
Bram Van der Hallen reports AI-guided campaign setup, in-market categories, a campaign-level Product data option and an Outcomes view in Activity History. These are account observations, not a blanket rollout announcement.
OpenAI
The small-business plugin collection includes marketing-relevant options such as Canva, HubSpot and Figma, alongside commerce and collaboration tools. The inspected category showed 14 entries, rather than the 16 in the social post; do not treat the collection as 16 verified new launches.
Google Ads
Mike Ryan reports rising Shopping ad click-through rates alongside falling impressions. He suggests that changes in when Google shows AI Overviews could be one explanation, but the post does not establish causation. Advertisers should read CTR alongside impressions, clicks and conversion outcomes before treating an increase as improved campaign performance.
LinkedIn Marketing API
LinkedIn now marks Marketing API version 202509 as deprecated after its 15 September 2026 sunset. Confirm that reporting and campaign integrations use a supported version.
Google Ads
Google is running a small experiment that allows exact- and phrase-match keywords from regular Search campaigns to serve text ads in AI Mode, following tests reported by Anthony Higman.
Google Ads
Google’s updated documentation lists Waze advertising in 42 countries, expanding availability beyond the US to markets including the UK, France, Germany, Canada and Australia.
Google Ads
Google has documented a way to prefill Performance Max asset groups with material generated in Asset Studio, including headlines, descriptions, images and videos.
Google Ads
Google’s AI Max guidance now explains that broad keywords lose the special exact-match priority associated with the campaign-level broad match setting when that setting is disabled, or the campaign moves to AI Max.
Google Ads
Google’s updated location guidance allows Hotel Ads campaigns to target or exclude areas within a country, including regions, states, cities and postal codes where supported.
Google Ads
Google Ads has replaced the labels “Automatic payments” and “Manual payments” with “Postpay” and “Prepay” in billing guidance and on account screens.
Google Ads
Jack Hepp reported an unexplained disconnect between a Local Services Ads account and its Google Business Profile, as well as access issues.
Google Merchant Center
Merchant Centre’s AI performance insights now cover Australia, Canada, India and New Zealand alongside the US, according to Google’s updated eligibility guidance.
Google Merchant Center
Google’s Business Agent setup now includes a route through the Google & YouTube app on Shopify, importing branding and support details for merchants to review before activation.
Google Ads
Google now documents Lookalike segments for Video brand campaigns and Demand Gen, using first-party seed lists to find people with similar characteristics.
YouTube
The Analytics tab in YouTube Creator Partnerships now includes estimated reach for linked creator videos, accounting for viewing across devices and people watching together.
YouTube
Google’s video-format documentation now describes bumper ads as non-skippable videos lasting between five and six seconds, replacing the earlier description of six seconds or shorter.
YouTube
YouTube is updating its branded-content disclosure label and adding manual age and location controls when creators declare paid promotion.
YouTube
YouTube is running a small shopping experiment that can show the same creator-tagged affiliate product from a different eligible local retailer.
Google Business Profile
Ben Fisher shared a Google Business Profile verification screen offering “Submit a business photo”, with requirements for the business name on a permanent fixture and the storefront in one frame.
Google Analytics
Brais Calvo Vázquez shared an early look at a GA4-to-Mailchimp audience connection, describing daily audience updates and a requirement to enable user-provided data.
Google Ads
A reported Search ad test displays a “What customers love” summary drawn from store-rating reviews beneath the sponsored result.
Google Ads
Arpan Banerjee spotted Google hiding extra ad assets behind a “+2” indicator, and Barry Schwartz independently reproduced the collapsed sitelink treatment.
Google Ads
Bia Camargo documented an “Apply target” recommendation inviting advertisers to restore a ROAS target after removing it ahead of Google’s bidding changes.
Google Ads
Julie Friedman Bacchini spotted a Google Ads notification reminding advertisers that a campaign still has dismissed recommendations.
YouTube
Google will allow personalised alcohol advertising on YouTube from 30 October 2026 where local rules permit it, including alcohol-related products and alternative beverages.
Google Ads
Week 35 described “Under Re-Review” as a newly surfaced Google Ads status, following Anthony Higman’s observation.
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