The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Anthropic
Anthropic has introduced enterprise-managed authentication for Claude connectors, announced on its Claude for Business account. Admins can authorise and authenticate a connector once at the organisation level through their identity provider: starting with Okta: and users gain access the first time they log in, with access staying consistent across Claude chat, Claude Code, and Cowork.
Google Ad Manager
Google has introduced Ask Ad Manager, a conversational AI agent built with Gemini, within Google Ad Manager, as announced by Ginny Marvin. Aimed at publishers, it answers questions and automates manual processes directly in the interface: diagnosing why a line item is not delivering and providing fix steps, answering complex performance questions such as how top bidders are performing, and surfacing insights without manual report-building.
Anthropic
Anthropic has added Artifacts to Claude Code, announced on its Claude account. Artifacts are interactive pages built from a working session: a pull-request walkthrough or a living project dashboard, for example: shared with a team at a private link.
Anthropic
App Economy Insights has framed last week's events as a turning point for the AI market in its "Trillion-Dollar Off Switch" analysis. SpaceX's record IPO raised around $75bn at a valuation near $1.8tn, with its market cap surging past $2.5tn in its first two days.
Google Ads
Ales Sturala has flagged that the Google Ads plugin can once again be installed natively in Claude Desktop. Anthropic's April 2026 release had removed the option to add custom plugin marketplaces; it is back, though hidden under a "+" button within Customise, which Niels M. located.
Microsoft Advertising
Google is updating its Shopify integration (the Google & YouTube app) to use server-to-server events, fixing a long-standing gap in how order volumes and values are reported, flagged by Maz Darvish. Until now, the app relied on client-side, browser-based tracking that routinely missed purchases: an estimated 10–40% lost to ad blockers, privacy browsers, iOS restrictions, and shoppers closing the tab before the confirmation page loaded.
Google Ads
Google has begun using IP addresses for ad measurement and personalisation in the EEA and UK. The change applies after 3 August and affects how user consent requirements are handled, treating IP-derived signals as part of the data Google uses to measure and personalise ads in those regions.
Google Ads
Google is changing how Demand Gen campaigns on Discover are billed, flagged by Arpan Banerjee. From 15 July 2026, Demand Gen campaigns on Discover that have view-through conversion optimisation enabled will move from cost-per-click to cost-per-impression billing.
Google Ads
Anthony Higman noted that Google Ads has again redesigned the budget-warning buttons in their interface. This has elicited an amused response from the community: it seems the solution to flat budgets is more about redesigning the buttons rather than addressing the core issue.
Google Ads
Google has rolled out asset experiments in Performance Max, allowing advertisers to test new assets and measure success against multiple metrics, as confirmed on the Google Ads & Commerce announcements hub and via the PPC News Feed. Rather than swapping assets and hoping, advertisers can now run a structured experiment to quantify the lift a new asset delivers before committing to it.
Google Ads
Arpan Banerjee has spotted a new "Top Pages" sitelink surfacing in Google Search ads. The format groups an advertiser's most relevant pages into a single sitelink-style unit, expanding the ways Google can present those sitelinks beneath the main ad.
Google Ads
Google has announced an update to its Gambling and Games policy that, as of 24 June 2026, will allow online gambling advertisements in Vietnam by entities authorised by Vietlott to promote online lotteries. Advertisers must be an authorised agent of Vietlott and complete Google's country-specific certification before running ads.
Google Ads
Google has released version 3.0.0 of its Google Ads API Developer Assistant, announced on the Google Ads Developer Blog. The major release builds on the assistant's shift from code generation toward automated diagnostics and structured troubleshooting, helping developers query and manage campaigns in natural language, generate production-ready code, and identify failure states without manual log-diving.
Google Ads
Google has added the ability to copy Text Guidelines from one campaign and paste them directly into another, flagged by Thomas Eccel. Term exclusions (up to 25) and messaging restrictions (up to 40) now carry across with one click inside the Text Guidelines beta section.
Google Ads
Google has pushed back the automatic migration of Dynamic Search Ads to AI Max from September 2026 to February 2027, as confirmed by Google Ads Liaison Ginny Marvin in response to advertiser feedback requesting more time. The ability to create new DSA campaigns is being restored from 15 June, reversing an earlier phase-out, and Google is adding account-level reporting for final URL expansion alongside a fuller slate of metrics.
Google Ads
Google has expanded its Limited Ad Serving policy to cover more Search scenarios. Rolling out from June 2026 and fully implemented by 2028, the policy lets Google throttle impressions on searches it judges likely to create negative user experiences, targeting unqualified advertisers.
Google Ads
Google is testing a "Good Price" annotation appearing beneath prices on Shopping ads, flagged by Sachin Patel on X. The label adds a value signal to the listing, telling shoppers the price compares well, alongside related tests including a light-grey background for the "Sponsored results" label and a dotted-underline format for sitelink assets on mobile.
OpenAI
OpenAI has expanded product-feed ads in the ChatGPT Ads Manager, allowing retail advertisers to upload full product catalogues and auto-generate ads from individual items, rather than building campaigns one by one, as reported by Kat Sale, Todd Piechowski, and Juozas Kaziukėnas. OpenAI says feed-based ads have been among the strongest-performing formats in its beta, and the mechanic mirrors Google Shopping and Performance Max: the platform ingests the catalogue and builds ad units automatically rather than relying on keywords.
Microsoft Advertising
Microsoft Advertising has launched Product Explorer, a reporting tool that gives advertisers a centralised, searchable view of their entire product catalogue, as announced by Microsoft Product Liaison Navah Hopkins.
OpenAI
OpenAI is adding product feeds to its ads manager, migrating the feature from ChatGPT's now-defunct instant checkout experience, flagged by Juozas Kaziukėnas. ChatGPT first added product feeds in September to access accurate, up-to-date product and pricing data rather than scraping the web; with checkout discontinued in March and a few merchants having added a feed, the capability is moving to the ads manager.
Google Ads
Google has added Checkout Links to Demand Gen campaigns, allowing viewers to go straight to a merchant's checkout page rather than a product or landing page, as Arpan Banerjee flagged. The format compresses the path from ad view to completed order and targets shoppers already in purchase intent, sitting inside Demand Gen's YouTube, Discover, and Gmail placements.
Google Ads
Google has confirmed it is running a limited test of ads in AI Mode for the healthcare vertical in the United States, targeting English-language queries. Ginny Marvin, Google Ads Product Liaison, confirmed the test in a LinkedIn exchange after Ben Goldman spotted it in response to her GML 2026 takeaways.
Google Ads
Google is running a test that places short publisher review quotes beneath some Search ads, spotted live by Sachin Patel, who shared an example reading "Best for Style-Conscious Frequent Fliers" attributed to PCMag. The endorsement sits below the advertiser's own copy, with the publication's name and favicon, visually separating it from the standard ad text.
Google Ads
Google has launched real-time policy reviews for Responsive Search Ads, flagged by Nona Grigoryan. As advertisers write an ad, instant per-field checks catch editorial issues such as typos and capitalisation before the ad is saved.
Google Ads
Google has revised its Google Ads Terms of Service across the policy, payment, and liability sections, incorporating changes tied to the platform's shift toward AI-driven products. It is the first substantive update to the agreement since April 2018, and it lands alongside this year's wave of AI Max, Performance Max, and AI Mode launches.
Google Ads
Thomas Eccel has flagged a new Voiceover video enhancement now live in Performance Max and Demand Gen. When a video has no voice track, Google's AI can select one of the advertiser's text assets, convert it into a voiceover, and automatically add it to a new version of the creative.
Google Merchant Center
Google's AI shopping insights report: the Merchant Centre reporting suite previewed at GML: is now rolling out, flagged by Arpan Banerjee. The report shows a brand's share of voice on AI surfaces against similar brands across AI Mode, AI Overviews, and Gemini, a shopping funnel breakdown spanning discovery, evaluation, and purchase, product term insights revealing which terms shoppers use in AI conversations and the brand's share of voice for each, and an attribute completeness score that pinpoints which products are missing the specs AI surfaces look for.
Google Ads
Google has made Display inventory accessible through Demand Gen campaigns, signalling the end of the standalone Display campaign. Thomas Eccel flagged the change, noting that the move had been widely expected and that it follows the earlier migrations of Video Action campaigns and uploaded display banners into Demand Gen.
Google Ads
The new prospects bidding mode announced at GML is now surfacing in real accounts, and practitioners are testing how strict it actually is. Maggie Humphrey and Arpan Banerjee both dug into the setting this week.
Google Ads
Thomas Eccel has detailed how the new Search campaigns for Travel work in practice, following the GML announcement. Format selection lives at the ad-group level rather than the campaign level: a Formats panel inside ad-group settings lets advertisers independently enable Text ads (now able to pull from a travel feed), Travel Promotion Ads, and Booking Link Ads.
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