The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Meta Ads
Manus AI, now part of Meta, has access to the Meta Ad Library for competitive research purposes. Bram Van der Hallen shared an example prompt: "Analyse active ads in [COUNTRY] through Meta Ads Library for the following advertisers: [Competitor 1], [Competitor 2], [Competitor 3].
Meta Ads
Bram Van der Hallen highlighted two overlooked settings in Meta Ads Manager that can undermine placement exclusions. First, when excluding placements at the ad set level, Meta defaults the "allow limited spend" option to enabled - meaning excluded placements can still receive budget unless the advertiser explicitly disables the setting.
Meta Ads
Meta has begun rolling out Manus AI tools directly within Ads Manager, embedding generative AI and workflow automation into the campaign management environment. Rather than switching between platforms to access AI capabilities, advertisers can now leverage these tools within the native interface for campaign analysis, report generation, audience insights, and performance recommendations.
Meta Ads
Meta has released Graph API v25.0 and Marketing API v25.0 with significant changes for advertisers and developers. Most notably, Advantage+ Shopping Campaigns (ASC) and Advantage+ App Campaigns (AAC) can no longer be created or updated via the Marketing API from v25.0 onward, with this change extending to all API versions by May 19, 2026.
Meta Ads
The European Commission announced its preliminary view that Meta has infringed competition law by excluding third-party AI businesses from accessing WhatsApp users, and its intention to impose interim measures.
Meta Ads
Jon Loomer reports several Meta Ads Manager changes rolling out:
LinkedIn Ads
There are three LinkedIn ad placements that most people ignore that can improve efficiency:
Meta Ads
Meta's new Frequency control is now live in some accounts. You can tick "Set a frequency" to control how often your ads are shown to the same user.
Meta Ads
Meta is launching a deep redesign of Placement Customisation into a "Media Pool" workflow, in a further shift toward Multi-Asset Ads. The new layout changes how advertisers configure placement-specific creative.
Meta Ads
Microsoft Excel can now be integrated with Meta's Click-to-WhatsApp lead campaigns via the API as a CRM. The connection works the same way as Google Sheets integration.
Campaign Manager 360
LinkedIn Campaign Manager now offers benchmarking features that let you compare ad set performance against industry averages and your own account history over the past 90 days.
TikTok Ads
The European Commission has preliminarily found TikTok in breach of the Digital Services Act for its addictive design, including infinite scroll, autoplay, push notifications, and its recommendation system.
Meta Ads
Meta is rolling out Threads ads to advertisers globally and now prompts you to add your Threads account to your Meta Business Portfolio. Threads is available as a placement within existing Meta campaigns.
TikTok Ads
TikTok Ads Manager now offers a "15-second views" optimisation goal for Video Views campaigns, alongside the existing 2-second and 6-second options. This targets users more likely to watch for at least 15 seconds.
Meta Ads
Meta Instant Forms now includes "WhatsApp number" as a prefill question option alongside phone number. The field auto-populates if the user has a WhatsApp number linked to their profile.
LinkedIn Ads
Google has launched an Ads Decoded newsletter on LinkedIn as a companion to the recently relaunched podcast. Each edition provides deeper analysis and actionable tips from podcast episodes, including priorities for measurement and data strategy.
Meta Ads
Meta is prompting advertisers to add Business AI to their ads, an AI agent that would automatically respond to messages, comments, and inquiries about the business. The feature appears as a recommendation within the ad creation flow.
Meta Ads
Meta now lets you sequence ads within Awareness and Engagement campaigns. You set a frequency target, add at least two ads, publish the campaign disabled, then enable ad sequencing at the ad set level to arrange delivery order.
Meta Ads
OpenAI plans to charge advertisers around $60 per 1,000 impressions for ads inside ChatGPT, according to The Information. That puts pricing on par with premium TV and live sports inventory, and roughly three times Meta's typical $15–20 CPM.
Meta Ads
Meta has acquired Manus, the general-purpose AI agent platform, and is testing premium subscriptions on Instagram, Facebook, and WhatsApp. The paid tier will include exclusive AI tools, AI video creation via Vibes, and Manus-powered agent capabilities.
TikTok Ads
TikTok USDS Joint Venture LLC has been established in compliance with US regulatory requirements, enabling 200 million Americans and 7.5 million businesses to continue using TikTok. The majority American-owned joint venture will operate under safeguards protecting national security through data protections, algorithm security, content moderation, and software assurances.
Meta Ads
Meta has enabled impression share visibility in the Facebook Ad Library. You can now see which ads from any brand are getting high or low impression share.
Meta Ads
Google Ads AI is now suggesting Facebook Ad videos sourced from third-party provider Pathmatics (Sensor Tower) when editing assets. The suggestions appear in both Performance Max and Demand Gen campaigns, showing competitor creative that could be uploaded.
Meta Ads
Meta Ads adds five new features, including Threads integration and new breakdowns
Meta Ads
Meta is removing the Instagram Explore ad placement starting January 2026. When users tap tiles in the Instagram Explore grid, a new immersive Reels viewer opens instead of the Explore feed.
Pinterest Ads
Pinterest has launched Media Planner in Ads Manager, a tool for campaign planning and audience analysis based on demographics, interests, and keywords. It estimates metrics like impressions, reach, frequency, CPM, clicks, and CPC, with country-specific data.
Meta Ads
Meta is launching ads on Threads globally next week after the initial rollout last spring, with over 400 million monthly users. Ads extend existing Meta campaigns, adding Threads as a placement.
Meta Ads
Meta has added the ability to send direct messages from comments directly within Ads Manager. Previously available in Business Suite and through Manychat, the feature is now native to the ads interface for Instagram messaging campaigns.
Meta Ads
Meta has upgraded Lead Form intros with new conversion elements. You can now add trust signals for credibility, incentives like free trials or consultations, "how it works" explanations, product highlights, and social proof, including reviews, certifications, and media mentions.
Meta Ads
Meta has added a new breakdown option, "Reels trending topic," in Ads Manager. When running Reels trending ads, you can now view campaign results broken down by the trending topics your ads appeared alongside.
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