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Google Ads

Paid searchNewsletter archive1 min

Google Ads Advisor now surfaces contextual AI prompts directly on the performance graph

Thomas Eccel has identified that Google Ads is now displaying AI-generated analysis prompts directly below the performance chart in the account overview: with clickable suggestions such as "Compare top campaigns performance," "Brainstorm ideas to improve results," and "How to improve conversions." Clicking any prompt opens Ads Advisor, Google's Gemini-powered AI agent, which gathers campaign data, browses the web, and scans the advertiser's website before delivering a contextual analysis.

SourceLinkedIn
Spotted byThomas Eccel

Google Tag

Paid searchNewsletter archive1 min

Ads DevCast episode 2: Data Manager API unifies audience and conversion ingestion

Cory Liseno has published episode 2 of the Ads DevCast podcast, focused on the Data Manager API with Product Manager Melissa Ng. The episode covers how the unified ingestion API enables first-party data to be sent to multiple Google advertising products: Google Ads, DV360, and others: in a single API call, reducing engineering overhead and the need for fragmented pipelines.

SourceLinkedIn
First ContributorCory Liseno +1

Microsoft Clarity

Paid searchNewsletter archive1 min

Microsoft Clarity Cloudflare integration is now available without an Enterprise plan

Matteo Zambon has flagged that Microsoft Clarity now supports a Cloudflare integration for AI visibility without requiring a Cloudflare Enterprise plan: previously a barrier for smaller teams. The setup connects via a Cloudflare API token through a guided wizard, enabling Clarity to access Cloudflare-level signals directly from the CDN layer.

SourceLinkedIn
First ContributorMatteo Zambon

Google Merchant Center

Paid searchNewsletter archive1 min

Microsoft Advertising Merchant Centre allows store name and domain updates

Navah Hopkins has flagged a new self-serve capability in Microsoft Advertising Merchant Centre: advertisers can now update their store name and domain directly from the platform, without requiring support intervention. Store name changes require editorial review before going live, with ads continuing to serve under the existing name during review.

SourceLinkedIn
First ContributorNavah Hopkins

Microsoft Advertising

Paid searchNewsletter archive1 min

Bing tests double-row product ad carousel and near-transparent sponsored labels

Sachin Patel has spotted two simultaneous Microsoft Advertising display tests on Bing. The first shows a significantly enlarged sponsored product section in a double-row carousel alongside organic results: a substantial increase in ad inventory density on the Shopping SERP.

SourceX
Spotted bySachin Patel

Google Search Console

Paid searchNewsletter archive1 min

Google confirms Search Console impressions inflated since May 2025 due to a logging error

Google has admitted that a logging error has been preventing Search Console from accurately reporting impressions since May 13, 2025. The error involved third-party scrapers: including tools such as SerpApi used by AI systems to scrape Google organic results: being incorrectly logged as impressions.

SourceLinkedIn
First ContributorElie Berreby

Google Ads

Paid searchNewsletter archive1 min

Google Ads experiments add auto-apply setting, enabled by default

Bob Meijer has flagged that Google Ads experiments now include an auto-apply setting: enabled by default: that automatically applies experiment results to live campaigns. The setting offers configurable confidence thresholds: directional results (default), or statistical significance at 80%, 85%, or 95%.

SourceLinkedIn
First ContributorBob Meijer

Google Ads

Paid searchNewsletter archive1 min

Vehicle ads expand to Spain, Italy, and Germany

Google has made vehicle ads available to all vehicle advertisers in Spain, Italy, and Germany, with further country expansion planned. The format allows automotive advertisers to promote their full inventory to shoppers on Google.com, displaying vehicle image, make, model, price, kilometres, and advertiser name.

SourceGoogle.com
First ContributorYoann Ferrand

Google Ads

Paid searchNewsletter archive1 min

Google Ads support emails are now AI-generated

Vojtěch Audy has identified that Google Ads support email responses are now generated by AI, with the email signature explicitly disclosing "Google Ads Support using AI from Google" and a disclaimer that the content is AI-generated, that account details may not always be accurate, and that user activity may be used to improve the system. The disclosure raises questions about the reliability of responses for complex policy or account-specific issues.

SourcePPC News Feed
First ContributorVojtěch Audy

Google Ads

Paid searchNewsletter archive1 min

Ads Advisor chat button appears directly inside the campaign setup flow

Arpan Banerjee has discovered that Google Ads now offers a direct "Open chat" button inside the campaign setup interface, allowing advertisers to chat with Ads Advisor while building a campaign. The placement surfaces Ads Advisor at the moment of campaign creation rather than requiring a separate navigation step.

SourceLinkedIn
Spotted byArpan Banerjee +1

Google Ads

Paid searchNewsletter archive1 min

BatchJobService request size increased fourfold

Google has raised the request size cap for BatchJobService.AddBatchJobOperations from approximately 10.5 MB to approximately 41.9 MB. The change reduces the number of separate requests required when batching multiple large assets: particularly images, which can each reach up to 5.24 MB.

SourceGoogle Ads Developer Blog
Official SourceGoogle

Google Tag

Paid searchNewsletter archive1 min

Data Manager adds ActiveCampaign as a native direct integration

Google has updated Data Manager to include ActiveCampaign as a supported direct integration, allowing advertisers to connect CRM and email marketing data directly to Google Ads without relying on third-party connectors. The integration supports creating Customer Match audiences and importing offline conversion data.

SourceOfficial Page
First ContributorHana Kobzová

Google Ads

Paid searchNewsletter archive1 min

Sponsored Stores and "Quick results" both surfacing inside Google AI Mode

Glenn Gabe has spotted two distinct monetisation formats appearing in Google AI Mode product queries: a "Sponsored Stores" link when clicking a product in AI Mode results, and a "Quick results from the web" section that surfaces direct links to retailer websites. The dual format suggests Google is testing multiple ad and commerce surfaces within AI Mode simultaneously rather than committing to a single model for monetising shopping queries.

SourceX
Spotted byGlenn Gabe

Google Ads

Paid searchNewsletter archive1 min

Google Ads API v23.2 released with VideoEnhancement resource and App campaign insights

v23.2 adds a VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided: an important signal as AI-generated video proliferates across PMax and Demand Gen. An AppTopCombinationView resource provides top-performing asset combination insights for App campaigns.

SourceGoogle Ads Developer Blog
Official SourceGoogle

YouTube

Paid searchNewsletter archive1 min

YouTube Top Sports Podcast Lineup now available to all US advertisers

Google has launched the Top Sports Podcast Lineup, making it generally available to all US advertisers via YouTube Select. The package allows brands to align with sports podcast content: from New Heights to The Rich Eisen Show: through a single placement buy covering the most-watched sports commentary and analysis channels on YouTube, without manually curating individual channels.

SourceGoogle Ads & Commerce Blog
Official SourceGoogle

Google Ads

Paid searchNewsletter archive1 min

Ads Decoded episode 5: mastering lead quality in a fragmented signal environment

Ginny Marvin's Ads Decoded podcast has released episode 5, focused on lead generation measurement. The episode covers mapping the full customer journey from first click to offline sale, using Data Manager to connect CRM and offline data sources for high-frequency uploads, identifying conversion actions that balance volume with short enough delays to fuel Smart Bidding, and the role YouTube plays in a performance-led lead-gen strategy.

SourceLinkedIn
Official SourceLinkedIn

Google Ads

Paid searchNewsletter archive1 min

Shopping Ads adds political content verification requirement for nine countries from April 16

Effective April 16, Google will require election advertiser verification for Shopping Ads featuring certain political content in Argentina, Australia, Chile, Israel, Mexico, New Zealand, South Africa, the United Kingdom, and the United States. Google will also prohibit some Shopping Ads featuring political content in India.

SourceGoogle Merchant Centre Help
Official SourceGoogle Ads

Google Ad Manager

Paid searchNewsletter archive1 min

Google Ad Manager API adds read-only OAuth scope

Google has added a read-only OAuth scope to the Ad Manager API (https://www.googleapis.com/auth/admanager.readonly), permitting data reading and report running without write access. The scope is designed for reporting dashboards and alerting tools.

SourceGoogle Ads Developer Blog
Official SourceGoogle

Google Ads

Paid searchNewsletter archive1 min

Four new Performance Max controls add first-party exclusions, placement reporting, budget forecasting, and audience demographics

Google has shipped four additions to Performance Max's controls and reporting suite. Advertisers can now exclude specific first-party audience lists from PMax campaigns: providing the targeting guardrails that have been the most consistently requested capability since PMax launched.

SourceGoogle Ads
Official SourceLinkedIn

Google Ads

Paid searchNewsletter archive1 min

Demand Gen March 2026 drop: Creator Partnerships, follow-on views, and Veo integration

Google's March Demand Gen update introduces three new capabilities. Creator Partnerships with Google Ads is now available, enabling advertisers to discover, connect with, and activate creator content directly as Demand Gen assets: Google cites an average 30% increase in conversion lift on YouTube Shorts when authentic creator assets are used versus brand-only creative.

SourceGoogle Ads & Commerce Blog
Official SourceGoogle

Microsoft Advertising

Paid searchNewsletter archive1 min

Microsoft Advertising adds negative keyword support for Performance Max

Microsoft Advertising has introduced self-serve negative keyword management for Performance Max campaigns, allowing advertisers to add, modify, or delete negative keywords at the campaign or account level: including via shared negative keyword lists with a 5,000-keyword limit. Negative match types behave identically to standard Search campaigns, and the feature is supported in the API, Ads Editor, and via import from Google Ads.

SourceMicrosoft Advertising Blog
Official SourceMicrosoft

Microsoft Advertising

Paid searchNewsletter archive1 min

Microsoft Advertising launches Health Check diagnostics for lodging campaign feeds

Microsoft Advertising has made Health Check diagnostics generally available in Property Centre for all advertisers running Lodging campaigns: covering both Property Promotion Ads and Hotel Price Ads. The tool highlights issues that prevent campaigns from serving correctly, such as missing or invalid prices and images, and provides high-level summaries with downloadable, detailed reports for granular resolution.

SourceMicrosoft Advertising Blog
Official SourceMicrosoft

Google Ads

Paid searchNewsletter archive1 min

Google Ads support forms now include instant screenshot capture

Google Ads has added a "Capture Screenshot" button directly within support ticket forms, eliminating the need for manual screenshots when raising issues. The button captures the current state of your account or campaign view and attaches it automatically.

SourceLinkedIn
First ContributorArpan Banerjee

Anthropic

Paid searchNewsletter archive1 min

Claude Cowork adds Projects for task organisation

Anthropic has added Projects to Claude Cowork, allowing users to keep tasks and context organised within defined work areas. Files and instructions stay on the user's local computer, and existing projects can be imported in one click.

SourceClaude
Official SourceLinkedIn

Google Business Profile

Paid searchNewsletter archive1 min

Google is testing AI-generated replies for Business Profile reviews

Google is running a test of AI-generated reply suggestions inside Google Business Profile, allowing businesses to respond to customer reviews with AI-drafted text that they can review, edit, and submit. The feature was first observed and shared by Darren Shaw of Whitespark, based on a screenshot from Chandan Mishra showing a "Use Google AI to create personalised replies" prompt within the Business Profile interface.

SourceLinkedIn
First ContributorDarren Shaw

Google Ads

Paid searchNewsletter archive1 min

Google Ads API will block duplicate Lookalike lists from April 30

Google has announced a uniqueness check for Lookalike user lists in the Google Ads API, effective April 30, 2026. The enforcement primarily targets Demand Gen campaigns, where automated systems have generated duplicate audience lists sharing identical seed lists, expansion levels, and country targeting: consuming system resources without delivering distinct signal value.

SourceGoogle Ads Developer Blog
Official SourceGoogle

Google Ads

Paid searchNewsletter archive1 min

Video usage segment added to PMax channel reporting

Google Ads has added a new "Ads using video" segment inside Performance Max Channel Performance reporting, allowing advertisers to break down results by whether video assets were actually used in a given placement. This addition complements the "Ads using product data" segment introduced in July 2025 and helps us understand which creative inputs are driving channel performance.

SourcePPC News Feed
First ContributorHana Kobzová

Apple Ads

Paid searchNewsletter archive2 min

AI monthly sessions are now 56% the size of search worldwide

New research from Graphite.io, published this week, overturns the conventional view that AI usage data: typically drawn solely from web traffic: provides the full picture. Combining web visits and mobile app sessions across the top five LLM products (ChatGPT, Gemini, Perplexity, Grok, and Claude), the study finds that AI now receives 45 billion monthly sessions worldwide, equivalent to 56% of search engine sessions globally and 34% in the US.

SourceGraphite.io,
First ContributorYoann Ferrand

Apple Ads

Paid searchNewsletter archive1 min

Jon Loomer warns of AI agent-connected ad account shutdowns

Jon Loomer has issued a warning that multiple advertisers have reported their Meta ad accounts being shut down after connecting them to Claude or other AI agents. In his Field Notes newsletter, Loomer characterises the risk as current and unresolved, advising against connecting ad accounts to AI agents until the issue is better understood.

SourceJon Loomer
First ContributorJon Loomer

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