The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Google Ads
Google is appending Gemini-written descriptions beneath sponsored results. One flagged example told shoppers the advertiser's mini skid steers "may have lower lift capacity" than heavy machinery.
Google Ads
Google now shows audience segments with metrics inside the Performance Max Audience menu. Advertisers can finally see which audiences drive results in a campaign type long criticised as a black box.
Google Ads
Google appears to be testing the organic "included or missing words" SERP feature directly in paid ads. In the flagged example, the words were present in the ad, suggesting the automated check misread the creative.
Google Ads
Google now documents three types of promotional offers: new advertiser promotions, coded promotions, and codeless promotions. Coded offers apply to new and existing advertisers, while codeless offers surface automatically in existing accounts.
Google Merchant Center
Google Ads now enables Customer Match list uploads through Merchant Centre, reported by PPC News Feed. Retailers can manage match audiences where their product data already lives.
Google Ads
Google is rolling out Maximise Conversion Value bidding for Standard Shopping campaigns, flagged by Yash Mandlesha and also spotted by Boyd Klerk via Ruben Runneboom. Until now, advertisers who wanted to optimise toward conversion value in Standard Shopping had to use a Target ROAS strategy; the return of the uncapped Maximise Conversion Value option gives them a way to chase value without setting a hard target.
Google Ads
Hana Kobzová has noticed that Gmail ads on desktop now appear at the bottom of the Promotions and Social tabs rather than at the top. For years, these ads: which look like ordinary emails with a "Sponsored" label and expand on click: held the top position for maximum visibility.
Meta Ads
Meta has rolled out five changes across campaign setup, creative, and reporting. For you, this means defaults lean further toward automation while visibility improves, so review the new screens before publishing.
TikTok Ads
TikTok introduced Agentic Hub on 30 June, bringing together its own and partner AI skills for campaign management, creative work, reporting, audiences and catalogues.
Meta Ads
Meta has launched a way to integrate a booking scheduler with instant forms, flagged by Jon Loomer and also surfaced by Nona Grigoryan and Matias Axel Ramayo. A scheduling widget from a supported booking provider appears on the thank-you page immediately after a lead submits an instant form, letting users view available slots, pick a time, and confirm an appointment without leaving the flow.
LinkedIn Ads
Matt Navarra has flagged that LinkedIn is testing collaborative posts, allowing members and pages to co-author and share a post. The feature is being trialled with a handful of creators and brands at Cannes, with a wider rollout planned over the coming months via a new "Add Collaborators" option in post settings.
Meta Ads
Meta has made two changes to its ads, flagged by Karthik Rai. It is removing the option to exclude a radius around a city: city-level exclusions remain, but radius exclusions are no longer supported: and it is bringing live video ads to Instagram and expanding them to Facebook, giving advertisers access to a format tied to live content.
Meta Ads
Meta is adding AI-generated translation of ad text and creatives into the languages that an advertiser's audience speaks, as flagged by Bram Van der Hallen. If advertisers do not review the relevant settings, Meta may automatically translate their copy and creative, which risks off-brand or inaccurate wording reaching audiences in other languages without explicit sign-off.
Google Tag
Google is rolling out the updated Google Tag Manager interface, with further changes announced to follow. Workflows stay familiar, but layouts and navigation shift.
Industry
Google has launched a rebuilt Google Finance, flagged by Joseph Michael. The new version tracks portfolios with AI assistance and is available globally on the web and Android, with an iOS app to follow.
Google Tag
Google has updated its Tag Manager documentation to improve the measurement of server-to-server conversions in the Tag Manager help centre, effective 22 June 2026. The update clarifies how server-to-server conversion events are measured and deduplicated, part of the wider push toward server-side measurement resilience as client-side signals erode.
BigQuery
Google has made BigQuery conversational analytics generally available, flagged by Luka Cempre. The capability lets teams build data agents on top of BigQuery data: tables, views, and other sources: and query them in natural language, lowering the barrier to self-serve analysis.
Google Search Console
A Search Console notice flagged that a page on a UK site had been delisted from name-based search results in European versions of Google. It shows EU right-to-be-forgotten requests being sent to site owners as formal notices.
ChatGPT Ads
WhatsApp usernames are coming for all users, and businesses can already reserve theirs. Usernames replace phone numbers as the public point of contact.
ChatGPT Ads
ChatGPT Ads now pre-generates ad variations and adds them to existing campaigns after the advertiser reviews and approves them. Approval is currently required before anything goes live.
ChatGPT Ads
Meta will charge for WhatsApp Business API conversations that were previously free, with the 24-hour free reply window ending on 1 October. Meta Business Agent AI messages change pricing from 1 August.
Google Ads
Google confirms that third-party rates become unavailable after 30 September 2026. Affected hotels need a direct price feed, an appropriate Google Ads link and recreated campaigns to retain the relevant Hotel Ads activity.
Industry
Wijnand Meijer has revisited a long-running placement-hygiene problem: kids' content, such as Baby Shark, reappearing in placement reports no matter how often it is excluded. Exclude one cartoon channel, and another takes its place the following month, with new ones going live daily.
Industry
Ruben Runneboom has shared two feed-management pointers for Google Merchant Centre. He calls the relatively new popularity_rank attribute one of the most interesting Merchant Centre additions in years, since it lets advertisers send Google a much stronger signal about which products matter most.
Google Business Profile
Google is bringing back Google Business Profile messaging, this time with an AI chatbot, flagged by Darren Shaw. The chatbot can answer questions about a business drawn from its Business Profile, and reportedly its website, then hand the conversation off to the business owner when human input is needed.
Amazon Ads
Amazon has started notifying sellers that eligible ASINs will automatically receive Virtual Multipack listings by the end of the month. The pilot is opt-out rather than opt-in.
Amazon Ads
Amazon has rolled out Canvas, an AI analytics feature in the new Seller Central experience. Sellers ask questions in natural language instead of digging through reports.
Amazon Ads
Amazon has announced enhancements to its New Selection programme, effective 30 July 2026, flagged by Ivan Marynych. The programme provides brands with more support when launching new FBA products, including fee credits on the first 200 units, reduced referral fees, and credits that can offset referral and FBA fulfilment costs.
Amazon Ads
Amazon Ads and Asda have announced a partnership to reach customers across Asda's digital platforms, on the Amazon Ads account. The deal lets brands engage Asda shoppers through Amazon's advertising infrastructure, marking a step in the evolution of Amazon's retail-media offering beyond its own properties and into a major UK grocery retailer's channels.
Amazon Ads
Amazon has announced Alexa+ Agentic Ads on the Amazon Ads account. The format lets shoppers complete purchases entirely within a conversation: from ordering pizza to buying concert tickets: turning a voice or chat exchange with Alexa into a transactional surface.
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