Arpan Banerjee
Freelance paid search practitioner
Arpan Banerjee is a freelance paid search practitioner who shares detailed observations about Google Ads and ecommerce advertising. His public work follows changes to Shopping, Performance Max, Demand Gen and ad assets, helping advertisers notice product updates and account features. Search Engine Land regularly credits his platform discoveries in its reporting.
Explore Arpan’s work
Shows, ideas and places to learn from Arpan Banerjee.
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Channels & websites2
Newsfeed55
Automated promotion assets start on 12 October: check your opt-out
A Google email shared by Arpan Banerjee sets a 12 October start for automated promotion assets in eligible Search and Performance Max campaigns, with an account-level opt-out.
Image: Google Ads email shared by Arpan Banerjee
Sponsored products appear without product images
A screenshot shared by Arpan Banerjee shows sponsored product cards in mobile Google results displaying titles, prices and calls to action without visible product images.
Image: Arpan Banerjee
Google tests collapsed sitelinks behind a count indicator
Arpan Banerjee spotted Google hiding extra ad assets behind a “+2” indicator, and Barry Schwartz independently reproduced the collapsed sitelink treatment.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 204 pts
Contribution points
204 contribution points · 51 credited works · #5 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →21 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition