Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
Google’s Commerce Audience Sharing guidance sets out how eligible commerce media partners can share selected first-party audiences with brands or sellers, with links, permissions and approved-domain limits.
Google Ads
Google’s current guidance supports product-review uploads through Merchant API. Teams maintaining feeds can assess whether this reduces manual handling, while checking review-programme requirements and validation. Documentation coverage does not by itself establish that the underlying capability launched this week.
Google Ads
Mike Ryan’s follow-up analysis reports diverging CPC trends between budget-limited and non-limited campaigns after Google’s change to target-based bidding. Google dates the rollout to 17–27 August, so this is new analysis of an earlier change.
Google Ads
Google’s guidance describes review volume, country coverage, a rolling 24-month window and the rating threshold for ads. Eligibility is more nuanced than a universal “100 reviews unlocks stars” rule. Check the current requirements before building a review-collection plan; this is a reference, not a verified new policy.
Google Ads
Ameet Khabra and Ana Kostic offer complementary frameworks for a changing search environment: distinguish hard boundaries from signals, then classify queries by intent and AI visibility before moving budget.
Google Ads
Google’s guidance recommends safeguards including CAPTCHA, double opt-in and server-side validation. Review where invalid submissions enter your process, then measure qualified leads rather than celebrating a cheaper form fill. These are practical safeguards, not a promise that Google’s filters or your form will eliminate all fraud.
Google Ads
Google’s latest Ads Decoded episode examines Lead Intent Scoring, still a pilot, and Journey-Aware Bidding for longer sales cycles. The useful question is whether your account receives the signals that distinguish a promising enquiry from a completed form.
Google Ads
Sachin Patel reports variations in sponsored sitelinks, including URL breadcrumbs and a grouped “More from” presentation. One concise observation is enough: these are display tests, not separate product launches. Keep sitelink labels and destinations useful without assuming that a particular layout will persist.
Google Ads
Google’s Merchant Centre integration hub is adding cart transfer to merchant sites and enhanced checkout-flow testing. The capabilities are rolling out gradually in the US; Australia and Canada are scheduled to follow early next year. Analytics is described as coming later.
Google Ads
Jyll Saskin Gales reports that a client has been allow-listed for video dubbing in Google Ads Asset Studio. This is a selective-access observation, not a promise that the tool appears in every account.
Google Ads
Google is inviting eligible US retailers into a Business Agent beta for YouTube ads. Viewers can ask product questions and receive guidance without leaving their YouTube context.
Google Ads
Thomas Eccel reports a Spend Benchmarks view in Google Ads. It may help frame conversations about how an account compares with peers, but other advertisers’ spending does not reveal your marginal return.
Google Ads
Anthony Higman shared a Google Search screenshot showing related-search suggestions inside the sponsored-results area. The observation raises a practical question about how people move between a paid result and another search, without establishing a general rollout.
Google Ads
Natasha Kaurra highlights destination options involving a website and Business Profile, while noting that the functionality is not entirely new. For local advertisers, check where the customer lands and whether calls, forms and visits are measured appropriately. Convenience and qualified demand may not point to the same destination.
Google Ads
Google has confirmed a very early Shopping-ad experiment that adds a label showing the days remaining in a sale; no broad availability or advertiser control is established.
Google Ads
Google's 10 September measurement announcement introduces Data Strength Uplift, a metric for conversions recovered through first-party data. It gives advertisers another way to examine measurement coverage, with an important distinction between capturing a sale and creating one.
Google Ads
Google will disallow gambling-promoting content targeting Croatia from 7 October; the notice does not prohibit online gambling advertising itself.
Google Ads
Google’s regional Search documentation now describes the EEA experience, with its 18 September changelog adding local-business query support for aggregator and supplier units. Some related travel experiences date back to 2024: the whole layout should not be described as newly launched.
Google Ads
Adriaan Dekker describes a Product Value Optimization beta and explicitly credits Tiago Goncalves. Treat this as a lead for eligible accounts, not a general release.
Google Ads
Thomas Eccel reports seeing AI Dashboards in some Google Ads accounts. The interface can create visual reports from text prompts and add an AI-generated summary. This supplies a reported availability update to the earlier dashboard preview, without establishing a general rollout or validating the suggested explanations.
Google Ads
Google plans to bring Store Sales connections from CRM systems and Google Sheets into Data Manager. Ginny Marvin's announcement was reported by Anu Adegbola on 8 September, with rollout described as coming in the following weeks.
Google Ads
Mike Ryan reports rising Shopping ad click-through rates alongside falling impressions. He suggests that changes in when Google shows AI Overviews could be one explanation, but the post does not establish causation. Advertisers should read CTR alongside impressions, clicks and conversion outcomes before treating an increase as improved campaign performance.
Google Ads
Google is running a small experiment that allows exact- and phrase-match keywords from regular Search campaigns to serve text ads in AI Mode, following tests reported by Anthony Higman.
Google Ads
Google’s updated documentation lists Waze advertising in 42 countries, expanding availability beyond the US to markets including the UK, France, Germany, Canada and Australia.
Google Ads
Google has documented a way to prefill Performance Max asset groups with material generated in Asset Studio, including headlines, descriptions, images and videos.
Google Ads
Google’s AI Max guidance now explains that broad keywords lose the special exact-match priority associated with the campaign-level broad match setting when that setting is disabled, or the campaign moves to AI Max.
Google Ads
Google’s updated location guidance allows Hotel Ads campaigns to target or exclude areas within a country, including regions, states, cities and postal codes where supported.
Google Ads
Google Ads has replaced the labels “Automatic payments” and “Manual payments” with “Postpay” and “Prepay” in billing guidance and on account screens.
Google Ads
Jack Hepp reported an unexplained disconnect between a Local Services Ads account and its Google Business Profile, as well as access issues.
Google Ads
Google now documents Lookalike segments for Video brand campaigns and Demand Gen, using first-party seed lists to find people with similar characteristics.
