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Google Ads news and platform updates

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Google Ads

MeasurementDocumentation clarification2 min

Google clarifies call and offline conversion setup guidance

Barry Schwartz reported additions to Google’s conversion-measurement help page covering call reporting, call-duration checks and offline-import troubleshooting. The current Google page includes the cited guidance. This is a documentation clarification, not evidence of a newly launched conversion feature or a new blanket requirement.

SourceSearch Engine Roundtable
First ContributorBarry Schwartz

Google Ads

MeasurementPublisher announcement2 min

Google discusses combining attribution, incrementality and media mix modelling

Google’s latest Ads Decoded announcement introduces a discussion of how attribution, incrementality tests and media mix modelling can inform campaign decisions together. A companion episode covers practical experience implementing Meridian. The pair offers advertisers a starting point for reviewing conflicting measurement signals and planning further tests.

SourceGoogle Ads & Commerce Blog
First ContributorGinny Marvin +4

Google Ads

Paid searchNewsletter archive2 min

Policy Manager moves into Admin and adds an Ads tab

Google has moved Policy Manager from Tools > Troubleshooting to Admin > Policy and added an Ads view beside the existing account-level controls. The change centralises limited and disapproved ad statuses without introducing a new enforcement standard.

SourcePPC News Feed
First ContributorVojtěch Audy

Google Ads

CreativeNewsletter archive1 min

Asset Studio turns websites and ad assets into video

Google Ads is rolling out a beta workflow that converts assets from a website, ad, or asset group into short horizontal or vertical videos. Dario Zannoni's account test produced a 12-second, five-scene video with voiceover, while Google's August Demand Gen update describes wider multimodal video creation and editable storyboards.

SourceLinkedIn
First ContributorDario Zannoni

Google Ads

Paid searchNewsletter archive2 min

Short titles expand from Demand Gen into Performance Max

Google's Merchant Centre specification now states that the short_title attribute can be used in visual Performance Max formats such as YouTube and Discover, not only in Demand Gen. Google recommends placing the most important information first and aiming for fewer than 40 characters, with 65 characters as the practical maximum before truncation becomes likely.

SourceGoogle Merchant Centre Help
First ContributorHana Kobzová

Google Ads

Paid searchNewsletter archive1 min

Ads can show Eligible (Limited) while marked Under Re-Review

Anthony Higman spotted a new Under Re-Review label appearing alongside an Eligible (Limited) ad status. Google has not documented whether the state is broadly rolling out or exactly what triggers a second review, so the observation should not yet be treated as a new appeal process.

SourceLinkedI
First ContributorAnthony Higman

Google Ads

Paid searchNewsletter archive1 min

Missed and subsequent LSA calls become chargeable on 1 October

Google has told Local Services Ads advertisers that a missed call during stated business hours may be billed as a valid lead when the caller remains connected for more than 20 seconds. Google later clarified that qualifying follow-up calls can also be charged once within 15 days of the initial lead, while interactive voice response timing begins after the caller selects an option.

SourceLinkedIn
First ContributorBo Royal +1

Google Ads

Paid searchNewsletter archive1 min

Customer Lifecycle Optimisation gets a dedicated conversion section

Google Ads is surfacing Customer Acquisition, Lapsed Customers, and Loyalty Programme Members together inside the Conversions Summary page. Some functions require an audience segment with at least 100 active members, and the controls connect customer status more directly with bidding and value rules.

SourceLinkedIn
First ContributorNatasha Kaurra

Google Ads

Paid searchNewsletter archive1 min

Conversational campaign setup builds drafts from a landing page

Arpan Banerjee demonstrated a Google Ads setup flow that scans a landing-page URL, proposes goals and a business summary, and generates themed ad groups with keywords, copy, sitelinks, and images. Advertisers can refine the draft through a chat panel, and nothing is published before approval.

SourceLinkedIn
First ContributorArpan Banerjee

Google Ads

Paid searchNewsletter archive1 min

Book Online buttons extend into Search and Performance Max

Reserve with Google appointment links can now appear as Book Online actions in eligible Search and Performance Max ads, using the same partner connection already published for local surfaces. The advertiser pays for the ad click, while an encrypted token links the visit to a booking and the “Appointments booked” conversion must be included in campaign goals for bidding; healthcare is excluded from the current setup.

SourceGMBapi.com
First ContributorMichel van Luijtelaar

Google Ads

Paid searchNewsletter archive2 min

Product titles report reveals AI-generated Shopping titles

A new Google Ads report shows the customised product titles created by Google AI alongside the merchant's original title and performance metrics including impressions, product clicks, CTR, cost, and average CPC. Google may serve either version according to the query and its relevance assessment.

SourceLinkedIn
First ContributorYash Mandlesha

Google Ads

Paid searchNewsletter archive2 min

Local Services Ads expands direct booking from 20 to more than 500 partners

Google has expanded Reserve with Google support for Local Services Ads from 20 booking partners to more than 500. If a Google Business Profile already has an active partner booking link, Google can automatically enable it in the LSA and count completed bookings as paid leads.

SourceLinkedIn
First ContributorGinny Marvin

Google Ads

CreativeNewsletter archive2 min

Performance Max creative edits gain one-click experiments

Google has documented a “Save and Set Experiment” option that turns a Performance Max ad or asset-group edit into an A/B test while retaining the previous version as a holdback. The same release adds creative diagnostics in Ask Advisor and AI-led fixes for issues such as logo placement, video trimming, and aspect-ratio coverage in Demand Gen.

SourceGoogle Accelerate
Official SourceGoogle

Google Ads

MeasurementNewsletter archive1 min

Performance Max gets campaign-level tracking and aggregate delivery diagnostics

Microsoft has documented campaign-level tracking templates for Performance Max shopping product URLs, including the use of {AdGroup} to populate asset-group values. A separate rollout adds an aggregate Delivery status to the Campaigns grid, showing the highest-priority issue with clickable diagnostics and an immediate refresh after a fix.

SourcePPC News Feed
First ContributorHana Kobzová

Google Ads

Paid searchNewsletter archive1 min

Google Ads API Developer Assistant moves to a plugin architecture

Version 4.0 of Google's API Developer Assistant replaces the previous standalone project setup with a globally installed plugin architecture for AI coding environments including Antigravity and Claude Code. It adds specialised commands for GAQL validation, schema inspection, conversion troubleshooting, account lookup, code generation, and ad-hoc reports that can be saved to CSV.

SourceGoogle Ads Developer Blog
Official SourceGoogle

Google Ads

StrategyUseful references3 min

Merchant API migration: check the connections around your feed

Emmanuel Flossie’s 26 August checklist covers product IDs, attribute rules, supplemental sources, feed labels, remarketing IDs and conversion cart data after migration. Compare identifiers and source relationships with your previous setup before changing campaigns. This is a practical troubleshooting reference, not evidence that every account has a migration fault.

SourceMigration checklist
First ContributorEmmanuel Flossie

Google Ads

MeasurementUseful references3 min

Multi-source conversions: design the data reconciliation first

Google documents how an additional source can supplement Google-tag conversions. Its guide says conversions from the added source become biddable after 14 days. Review eligibility, event definitions and duplication handling before implementation. More recorded events are only useful if they represent the outcomes you intended to measure.

SourceGoogle Ads Help
First ContributorHana Kobzová

Google Ads

Paid searchNewsletter archive1 min

Google Ads starts surfacing sitelink suggestions proactively

Arpan Banerjee reported that Google Ads is presenting suggested sitelinks inside campaign workflows. The suggestions can reduce setup time, but still require review for destination relevance, duplication, and approved messaging.

SourceLinkedIn
First ContributorArpan Banerjee
Google Ads news and platform updates | Paid Media Collective