Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.
Google Ads
The Google Ads API team has scheduled a v23.2 release event for March 26 at 11:00 AM ET on Discord and YouTube. The update is a minor release with additional features.
Google Ads
Google Ads has rolled out an updated interface design that repositions the account switcher to the top left corner and refreshes the horizontal campaign hierarchy navigation. The visual change is cosmetic rather than functional, but it affects daily navigation habits for agencies and MCC users who frequently switch between accounts.
Google Ads
Google has released Ads Editor version 2.12, one of the most substantial updates to the desktop tool in recent memory. The release spans campaign management, creative controls, and bidding, with changes that affect practically every campaign type.
Google Ads
Google's Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Developer Relations Engineer Cory Liseno, covering technical updates across Google Ads, Google Analytics, Display & Video 360, Meridian, and related tools. The series is aimed at developers and marketing technologists rather than campaign practitioners: a deliberate complement to Ginny Marvin's Ads Decoded, which covers strategy and product for marketing teams.
Google Ads
Google Ads has launched vehicle feeds on Search ads, allowing automotive advertisers to enrich their existing Search text ads with live inventory data from their Google Merchant Centre vehicle feed. The integration surfaces car make, model, price, and imagery alongside standard ad components: without requiring separate campaigns or targeting setups.
Google Ads
Anthony Higman shared an unusual Google Ads notification stating: "This change is a result of these product offerings evolving into newer Google products, rendering the original policy requirements obsolete for advertisers." The specific policy affected was not detailed in the post, but the language suggests Google is retiring legacy compliance requirements tied to product lines that have since been superseded.
Google Ads
Google has introduced Ask Maps, a conversational AI layer built on Gemini that answers complex real-world questions. Users can ask questions like "Where can I charge my phone without waiting in line for coffee?"
Google Ads
Amazon has made the Sponsored Brands Collections format live with two options. Automatic mode lets Amazon's AI select products from your catalogue based on keyword targets and shopper queries, generating the ad title and landing page automatically.
Google Ads
WhatsApp has expanded its native AI agent to business chats in Mexico. The tool responds to customer chats in real time and learns from each conversation in the account.
Google Ads
Google is updating its Healthcare and Medicines policy to end the cross-border certification programme that allows online pharmacies based in the United Kingdom to target Germany and Austria. The change takes effect in March 2026.
Google Ads
PPCsurvey.com has published the Global State of PPC 2026 report, featuring responses from over 1,300 practitioners across 60+ charts and 14,000 words. The report includes the first full chapter on AI in PPC with 10 questions on how practitioners actually use AI in daily work.
Google Ads
Google Marketing Platform has announced a NewFront event to introduce the Gemini advantage across its ecosystem. The presentation will cover how Gemini models are being integrated into the platform.
Google Ads
Six German umbrella associations representing publishers, broadcasters, advertisers, and ad-tech intermediaries have called on the Bundeskartellamt to reject Apple's proposed remedies for its App Tracking Transparency Framework. The Bundeskartellamt informed Apple in February 2025 that it considers ATT an abuse of dominance designed to boost Apple's advertising business.
Google Ads
Google is rolling out an AI-driven voice-over feature for Performance Max video ads. The system pulls from your headlines and descriptions to generate voice-over for silent videos, saving the result as a new asset.
Google Ads
Arben Kqiku has published a guide on decision frameworks for data-driven marketing, addressing the gap between abundant data and clear decision-making. The article covers how to structure choices using potential (opportunity size) and efficiency (execution quality) dimensions, with practical examples from financial industry funnel analysis.
Google Ads
Amazon is moving Sponsored Products prompts and Sponsored Brands prompts from open beta to general availability in the US on March 25, 2026. Prompts are an AI-powered enhancement that automatically surfaces relevant product information to shoppers during their journey.
Google Ads
A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The panel highlights the potential benefits of enabling AI-driven optimisation for Search campaigns and allows advertisers to activate AI Max, Text customisation, and Final URL expansion directly from the recommendation.
Google Ads
Google is introducing new Financial Services verification requirements for advertisers promoting financial services in Malaysia. Advertisers must complete verification through an external compliance partner, G2, and then apply for financial services verification with Google.
Google Ads
Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data.
Google Ads
Google Merchant Centre now allows US merchants to list alcohol subscriptions, such as wine clubs, under its Physical Goods Subscriptions policy. Offers must follow Alcoholic Beverages policies and use product category "Alcoholic Beverages" (ID 99676).
Google Ads
Google will temporarily pause new certification applications for online gambling aggregators in Indiana starting March 31, 2026. This affects content promoting online gambling within the state.
Google Ads
Google updated its billing policy to let certified US Online Pharmacies promote prescription subscriptions, drug-plus-service bundles, and recurring consultation models. Requirements include maintaining certification, using subscription_cost in Merchant Centre, and disclosing all fees.
Google Ads
Google introduced multi-party approval, a security feature that requires a second administrator's authorisation before high-risk account changes take effect. Actions that trigger approval requests include adding, removing, or changing user roles.
Google Ads
Starting April 1, 2026, the Google Ads API will stop accepting new Customer Match adopters. Developers who haven't uploaded data to a Customer Match list from October 2025 to March 2026 will encounter a CUSTOMER_NOT_ALLOWLISTED_FOR_THIS_FEATURE error.
Google Ads
Google's Government Documents and Services policy updates on March 17, 2026. Advertisers targeting India with business identifiers don't need to qualify as government providers but must apply for a policy exclusion to prevent ad disapproval.
Google Ads
Google has published a help page confirming that passkeys are now supported in Google Ads as a passwordless, phishing-resistant login method. Passkeys are required for sensitive actions, including changes to user access and account linking updates.
Google Ads
Starting April 1, 2026, the Google Ads API will enforce a minimum daily budget of $5 USD (or local currency equivalent) for all Demand Gen campaigns. Google states this ensures campaigns have adequate budget to navigate the initial learning phase.
Google Ads
Google announced that its Ads API and Google Ads scripts will introduce stricter account-level enforcement for the European Union Political Ads Regulation, with changes taking effect on April 1, 2026. If a Google Ads account contains campaigns that have not declared their EU political advertising status, all mutate calls related to campaign management will fail with an MutateError.EU_POLITICAL_ADVERTISING_DECLARATION_REQUIRED error.
Google Ads
Google has released v2.0 of the Google Ads API Developer Assistant, a major upgrade to the Gemini-powered extension. The update includes agentic conversion troubleshooting with a new /conversions_support_data command that analyses your conversion setup and generates diagnostic reports.
Google Ads
A new interface for viewing location assets has been spotted in Google Ads, suggesting updates to how location extensions are displayed and managed.
