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Microsoft Advertising

Paid searchNewsletter archive1 min

Microsoft Ads dynamic remarketing delivers account-wide lift

Joey Bidner has shared a practitioner read on Microsoft Advertising dynamic remarketing: a surface he previously dismissed, assuming Google's market share made Microsoft's inventory irrelevant. The actual results: strong campaign attribution and holistic account lift across multiple test accounts, with dynamic remarketing performing materially better than expected for a non-Google audience surface.

SourceLinkedIn
First contributorJoey Bidner

Google Ads

Paid searchNewsletter archive2 min

AI Max URL controls clarified ahead of DSA migration

Ginny Marvin (Google Ads Product Liaison) has detailed AI Max's URL-targeting capabilities in reply to Gabriele Benedetti's question about parity with DSA campaigns. The clarification corrects the assumption that AI Max lacks landing-page targeting: AI Max does support a combination of URL rule types: URLs, custom labels in page feeds, and URL combo rules: similar to DSA.

SourceLinkedIn
First contributorGabriele Benedetti +1

Microsoft Advertising

Paid searchNewsletter archive1 min

Microsoft custom columns now support all Microsoft Advertising conversion metrics

Microsoft Advertising has expanded custom columns to support all Microsoft Advertising conversion metrics: closing a gap that practitioners had been requesting through community feedback channels. Navah Hopkins has flagged the launch with the practical scope: advertisers can now create custom metrics based on all conversions or primary conversions data, with revenue and ROAS metrics anchored to the values set at the conversion-goal level.

SourceLinkedIn
First contributorNavah Hopkins

Google Ads

Paid searchNewsletter archive1 min

Pickup cost and minimum order values become required in UK, Switzerland and the EEA from 30 September

Google Merchant Centre has detailed new requirements for local inventory ads and free local listings. A new pickup_cost attribute lets merchants specify pickup costs for in-store products, enabling accurate total costs to be shown on local inventory ads and free local listings.

SourceGoogle Merchant Center
First contributorEmmanuel Flossie

Google Ads

Paid searchNewsletter archive1 min

Search campaigns for Travel consolidate fragmented travel formats into AI Max

Google has launched Search campaigns for Travel, consolidating previously fragmented travel campaign types into a single AI Max-powered workflow. Travel advertisers had been managing different campaign types across separate interfaces: Hotel campaigns, Search ads with travel-specific feeds, and other vertical-specific formats: each with their own setup, reporting and optimisation patterns.

SourceGoogle Ads & Commerce Blog
Official SourceGoogle

Google Ads

Paid searchNewsletter archive1 min

Google Ads adds the Results tab to Recommendations

Emirhan Bayutmuş has spotted a new Results tab appearing inside Google Ads Recommendations, surfacing the actual performance impact of changes: budget updates, bid adjustments: that the advertiser has accepted. The tab is rolling out gradually and is not yet available in every account.

SourceLinkedIn
First contributorEmirhan Bayutmuş

Google Ads

Paid searchNewsletter archive1 min

Google Ads granular reporting capped at 37 months from 1 June

Google has confirmed via direct email to advertisers a new data retention policy for Google Ads, effective 1 June 2026. Hourly, daily and weekly performance reporting will be available for the most recent 37 months only.

SourceLinkedIn
First contributorArpan Banerjee

Google Ads

Paid searchNewsletter archive1 min

Google Ads improves urban-rural targeting in India

Google Ads has improved the precision of urban-rural targeting in India, enabling advertisers to achieve tighter control over delivery across the country's varied geographic and economic segments. The update lets campaigns specifically target urban or rural areas, allowing for sharper segmentation of audiences that previously fell into mixed targeting buckets.

SourcePPC News Feed
First contributorHana Kobzová
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Paid social 9

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Meta Ads

Paid socialNewsletter archive1 min

Meta faces a class action over scam advertising revenue

Jasmine Vyas has flagged a new class action lawsuit against Meta in Washington D.C., using the District's unfair and deceptive practices (UDAP) law. Internal Meta documents published in December 2025 showed Meta projected $16 billion in revenue from scam and banned product ads: the basis for the legal argument that Meta has knowingly profited from advertising it should have prevented.

SourceLinkedIn
First contributorJasmine Vyas

OpenAI

Paid socialNewsletter archive1 min

OpenAI updates privacy policy to share user data with advertisers

OpenAI has updated its privacy policy, effective 30 April 2026, to allow the sharing of user data with advertisers. The change lands as ChatGPT uninstalls have surged, and as OpenAI is in court with Elon Musk over allegations that the company has abandoned its founding principles.

SourceAdWeek
First contributorJuozas Kaziukėnas

Meta Ads

Paid socialNewsletter archive1 min

Meta refreshes campaign setup interface with simpler objective structure

Emirhan Bayutmuş has flagged that Meta has refreshed the campaign setup interface with a simpler objective structure and cleaner navigation. The objectives: Awareness, Traffic, Engagement, Leads, App Promotion, Sales: are now presented more clearly at the entry point, with a tightened design through the rest of the setup flow.

SourceLinkedIn
First contributorEmirhan Bayutmuş

TikTok Ads

Paid socialNewsletter archive1 min

Hotels on Uber launches as Uber expands into travel booking

Uber has launched Hotels on Uber, announced at its premiere consumer event, GO–GET. The product extends Uber's existing role in the travel journey: airport transfers, in-city transport, food delivery: into hotel booking, with the goal of making Uber the single app a traveller uses across the full trip.

SourceLinkedIn
Official SourceLinkedIn

TikTok Ads

Paid socialNewsletter archive1 min

Adobe completes Semrush acquisition

Adobe has completed its acquisition of Semrush, consolidating Semrush's SEO, content marketing, and competitive intelligence tooling into the broader Adobe marketing stack. Oliver Ewbank has flagged the completion.

SourceSEMRush
First contributorYoann Ferrand
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Measurement 2

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Amazon Ads

MeasurementNewsletter archive1 min

Shopify rolls out AI-powered insights inside the Analytics dashboard

Shopify has begun rolling out AI-powered insights inside the Analytics dashboard. Vivek Gupta has flagged the rollout: the new insights surface quick performance summaries and automatically highlight trends, giving merchants a high-level view of store performance without having to dig into individual reports.

SourceLinkedIn
First contributorVIVEK GUPTA
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Strategy 3

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ChatGPT Ads

StrategyNewsletter archive1 min

ChatGPT Ads pilot expanding to the UK, Japan, South Korea, Brazil, and Mexico

OpenAI has confirmed that the ChatGPT Ads pilot will expand to the United Kingdom, Japan, South Korea, Brazil, and Mexico in the coming weeks. Benji Shomair (OpenAI) has flagged the geographic expansion alongside a hiring announcement for Client Partner and Customer Success Manager roles in each new market; David Dugan (OpenAI) has confirmed the same expansion with additional team-building context.

SourceLinkedIn
Official SourceLinkedIn

Google Merchant Center

StrategyNewsletter archive1 min

Google Customer Reviews is now natively installable in Shopify

Emmanuel Flossie has flagged that Google Customer Reviews can now be installed natively and free of charge inside Shopify, removing the third-party connector requirement that has historically been the friction point for Shopify merchants. Google Customer Reviews provides seller ratings that appear on Shopping ads and free listings: a meaningful trust signal that Shopify merchants often leave unconfigured because the installation path is cumbersome.

SourceFeedArmy guide
First contributorEmmanuel Flossie

OpenAI

StrategyNewsletter archive1 min

ChatGPT policy opens medical, legal and financial advice contexts to ads

OpenAI has updated the ChatGPT ad policy to remove the categorical block on advertising inside medical, legal, and financial advice contexts. Anthony Higman has flagged the change with its practical implication: previously regulated verticals that were structurally excluded from ChatGPT Ads can now bid, provided their creative and landing pages comply with the platform's broader advertising rules.

SourceLinkedIn
First contributorAnthony Higman
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Retail media 8

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Google Business Profile

Retail mediaNewsletter archive1 min

Reddit threads now pull directly into Google Business Profiles

Darren Shaw has flagged a new "About this place" section appearing in Google Business Profiles on desktop: primarily for food and drink businesses: that pulls Reddit threads directly into the profile. Valentina Vasileva first spotted the section, and Darren confirmed it shows Reddit content alongside the standard GBP information.

SourceLinkedIn
First contributorDarren Shaw

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon Ads launches Sponsored Brands Auto Product Collection ads

Amazon Ads has launched Sponsored Brands Auto Product Collection ads: a new auto-product-selection format for Sponsored Brands. Akshay Tarpara has flagged the launch with its mechanics: a single SB ad unit promotes multiple related products, with Amazon's AI dynamically grouping relevant ASINs based on campaign targets and shopper search queries.

SourceLinkedIn
First contributorAkshay Tarpara

Amazon Ads

Retail mediaNewsletter archive1 min

LinkedIn CTV ads come to Amazon DSP

Amazon Ads and LinkedIn have announced a partnership bringing LinkedIn's CTV Ads inventory to Amazon DSP, combining LinkedIn's professional-audience targeting with connected-TV inventory delivered through Amazon's DSP. Alan Moss has flagged the partnership and its strategic relevance to B2B advertisers, particularly as we head into the upfront commitment season.

SourceAmazon Ads
First contributorYoann Ferrand

OpenAI

Retail mediaNewsletter archive1 min

OpenAI launches GPT-Realtime-2 voice model

OpenAI has launched GPT-Realtime-2 in the API: its most intelligent voice model yet, bringing the GPT-5.5 reasoning architecture into the real-time voice surface. The model is positioned as the new foundation for voice-driven interfaces, voice agents, and conversational commerce applications built on the OpenAI API.

SourceOpenAi
Official SourceOpenAI

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon opens Marketing Mix Modelling API to all advertisers

Amazon has opened up its Marketing Mix Modelling API to all advertisers: previously a restricted-access surface that required negotiation through Amazon account teams. Oleksandr Kovalov has flagged the launch's practical significance: getting Amazon ad and retail data into custom measurement models used to be operationally messy, requiring manual exports, reconciliation, and gap-filled estimation.

SourceLinkedIn
First contributorOleksandr Kovalov

OpenAI

Retail mediaNewsletter archive1 min

OpenAI partners with PwC on agentic CFO workflows

OpenAI has announced a partnership with PwC to reimagine the CFO's office through AI agents. The partnership delivers a structured set of agentic workflows for enterprise finance teams: building on the broader move (visible across Anthropic's Financial Services Suite, Google's Meridian, and now this PwC × OpenAI partnership) toward production-grade AI in finance functions rather than just experimental tooling.

SourceOpenAi
Official SourceOpenAI

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon tests the Hear the Highlights AI podcast feature on product pages

Mansour Norouzi has flagged that Amazon is testing "Hear the Highlights": a feature that auto-generates short audio conversations between two AI hosts about a product listing. The hosts discuss product features, pull review themes, and answer shopper questions in real time.

SourceLinkedIn
First contributorMansour Norouzi

Amazon Ads

Retail mediaNewsletter archive1 min

Amazon tests Rufus-first search experience on mobile

Ivan Marynych has flagged Amazon testing a new mobile search flow that redirects some users away from traditional product results to Rufus, the AI shopping assistant. The test is currently limited to a small percentage of mobile searches, but the direction of travel is clear: Amazon is moving discovery from keyword-matched results toward conversational, AI-mediated shopping journeys.

SourceLinkedIn
First contributorIvan Marynych

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