The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
OpenAI
ChatGPT is now ingesting product feeds directly from merchants rather than scraping Google Shopping. Shopping results now display source feed names, including Walmart, Target, Home Depot, Chewy, Best Buy, Etsy, and Shopify merchants.
Google Ads
Six German umbrella associations representing publishers, broadcasters, advertisers, and ad-tech intermediaries have called on the Bundeskartellamt to reject Apple's proposed remedies for its App Tracking Transparency Framework. The Bundeskartellamt informed Apple in February 2025 that it considers ATT an abuse of dominance designed to boost Apple's advertising business.
Google Ads
Google is rolling out an AI-driven voice-over feature for Performance Max video ads. The system pulls from your headlines and descriptions to generate voice-over for silent videos, saving the result as a new asset.
OpenAI
OpenAI is testing an Ads Manager with a small group of partners as its ChatGPT advertising pilot takes shape. Early data shows some brands seeing click-through rates below 1%, far behind Google Search benchmarks.
Industry
Google is testing Sponsored Shops blocks inside Shopping results, highlighting entire stores with multiple products in a single block rather than individual product listings. The block displays store name, ratings, and product range, shifting visibility from product-level to store-level competition.
Google Search Console
Google Search Console has rolled out the branded queries filter to all eligible sites. The feature automatically differentiates between branded and non-branded queries in the Performance Report, helping analyse traffic from users familiar with your brand versus those discovering you organically.
Industry
Google has introduced a Stores menu item in the Shopping tab that displays stores with integrated local inventory feeds. In the US, results show local pack listings with "sold here" labels.
Google Ads
Arben Kqiku has published a guide on decision frameworks for data-driven marketing, addressing the gap between abundant data and clear decision-making. The article covers how to structure choices using potential (opportunity size) and efficiency (execution quality) dimensions, with practical examples from financial industry funnel analysis.
OpenAI
Shopify emailed merchants that checkout in ChatGPT will launch by the end of March 2026. However, The Information reported last week that OpenAI is abandoning in-chat checkout.
Google Ads
Amazon is moving Sponsored Products prompts and Sponsored Brands prompts from open beta to general availability in the US on March 25, 2026. Prompts are an AI-powered enhancement that automatically surfaces relevant product information to shoppers during their journey.
Google Ads
A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The panel highlights the potential benefits of enabling AI-driven optimisation for Search campaigns and allows advertisers to activate AI Max, Text customisation, and Final URL expansion directly from the recommendation.
Google Ads
Google is introducing new Financial Services verification requirements for advertisers promoting financial services in Malaysia. Advertisers must complete verification through an external compliance partner, G2, and then apply for financial services verification with Google.
Google Ads
Google Merchant Centre now allows US merchants to list alcohol subscriptions, such as wine clubs, under its Physical Goods Subscriptions policy. Offers must follow Alcoholic Beverages policies and use product category "Alcoholic Beverages" (ID 99676).
Google Ads
Google will temporarily pause new certification applications for online gambling aggregators in Indiana starting March 31, 2026. This affects content promoting online gambling within the state.
Google Ads
Google updated its billing policy to let certified US Online Pharmacies promote prescription subscriptions, drug-plus-service bundles, and recurring consultation models. Requirements include maintaining certification, using subscription_cost in Merchant Centre, and disclosing all fees.
Meta Ads
Meta has acquired Moltbook, the Reddit-like social network where AI agents using OpenClaw communicate with one another. Moltbook creators Matt Schlicht and Ben Parr are joining Meta Superintelligence Labs.
Meta Ads
Meta Ads Manager is testing a feature that lets advertisers describe their target audience using natural language prompts instead of manually selecting detailed targeting options. Advertisers can enter full text, keywords, or hashtags.
Meta Ads
Bram Van der Hallen spotted four Meta Ads updates:
Meta Ads
Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend.
BigQuery
Google Cloud has launched Agents on BigQuery, allowing users to build conversational analytics services by selecting tables and letting Gemini handle queries. The agent uses Gemini to understand questions, builds precise SQL queries, and determines the best visualisation format.
Google Analytics
Google Analytics has introduced cross-channel conversion reporting, allowing advertisers to connect paid advertising, organic marketing, and site behaviour in a single view. The feature includes separate reporting sections for conversions and key events, attribution model comparison, and the ability to switch between Google Analytics and Google Ads attribution settings.
Google Ads
Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data.
Industry
Google Ads has updated the Asset Optimisation interface with a cleaner design and a new Manage opt-ins page. From this panel, advertisers can now control shorter videos (auto-generated from existing assets), resized videos (in different aspect ratios), and landing page previews (images pulled directly from your landing page).
Google Merchant Center
Google has made Merchant Centre for Agencies generally available in the US and Canada. The interface provides a centralised command centre for managing multiple client accounts, with features for onboarding, portfolio-wide alerts, issue detection, and growth opportunities.
Industry
Google Ads has introduced auto-end screens that display product or service details after video ads finish. The feature pulls information from your campaign, including app name, icon, price, and install link.
Anthropic
Anthropic has launched the Claude Community Ambassadors programme, inviting builders to lead local Claude communities, host events, and partner with Anthropic to shape Claude's future.
Anthropic
Anthropic has updated Claude Cowork with scheduled tasks that run on a schedule you set once, such as morning briefs, weekly spreadsheet updates, or Friday team recaps. Plugins make Cowork more useful by letting Claude work as a specialist in your domain.
OpenAI
Juozas Kaziukėnas shared images of the ChatGPT ecommerce merchant dashboard, currently live only for invited retailers. The interface allows merchants to set up product feeds via SFTP push or URL pull, similar to Google Merchant Centre.
Industry
Google has made Video Reach Campaigns with Non-Skip ads generally available globally in Google Ads and Display & Video 360. The format is optimised for CTV delivery and ensures your message is delivered in full.
Google Merchant Center
Google Merchant Centre has introduced a new "build to order" value for the availability attribute, specifically for vehicle listings. This applies to vehicles that aren't in dealership inventory but can be customised and ordered directly by customers.
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