INDEPENDENT MINDS. SHARED AMBITION.
THE COLLECTIVE NEWSROOM

Paid media news and updates.

The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.

Get the newsletter
Newsletter archive Updates RSS
Personalise your feed
155 updates
Newsfeed display mode

Google Analytics

MeasurementNewsletter archive1 min

Meta releases updated official Pixel template for GTM with GA4 dataLayer support

Bram Van der Hallen has flagged that Meta has published an updated version of its official GTM Pixel template: the new version adds native support for the GA4 dataLayer, mapping ecommerce events (Purchase, AddToCart, ViewContent, InitiateCheckout) automatically without duplicate tagging. The update is available as a template update notification in GTM.

SourceLinkedIn
First ContributorBram Van der Hallen

Looker Studio

MeasurementNewsletter archive1 min

Looker Studio has been renamed back to Data Studio

Google Cloud has confirmed that Looker Studio will revert to its original name, Data Studio, and will feature a new logo with two connected magnifying glasses. Mehdi Oudjida: a long-standing product advocate: published a detailed response noting that the rename appears to reflect a repositioning of the product's scope relative to Looker and expressing concern that it may signal reduced ambition for the tool's evolution.

SourceLooker
Official SourceGoogle

Meta Ads

MeasurementNewsletter archive1 min

Google launches Advertising and Measurement Developers Hub

Google has launched a unified hub at developers.google.com/ads that consolidates documentation, community resources, and developer tools across the full Google advertising and measurement product stack: including the Google Ads API, Analytics APIs, AdMob, Ad Manager, and tagging products. The hub introduces a products directory browsable by category, a streamlined Discord and support connect page, and a media and podcast section hosting the Ads DevCast playlist.

Sourcedevelopers.google.com/ads
First ContributorYoann Ferrand

Meta Ads

MeasurementNewsletter archive1 min

Meta launches first prescription-optimised AI glasses with nutrition tracking and WhatsApp AI features

Meta has introduced Ray-Ban Meta Blayzer Optics (Gen 2) and Ray-Ban Meta Scriber Optics (Gen 2): its first AI glasses designed specifically to support nearly all prescriptions, featuring adjustable hinges and optician-adjustable temple tips. Starting at $499, they are available for pre-order in the US from March 31, with availability in optical retailers from April 14.

SourceMeta Newsroom
Official SourceMeta

Meta Ads

MeasurementNewsletter archive1 min

Meta's engagement-through attribution confirmed live in accounts

Jon Loomer has confirmed that Meta's attribution changes, announced in early March, are now active in accounts. Click-through attribution now requires an actual link click prior to conversion: reactions, shares, comments, and other non-link clicks no longer qualify under click-through and instead fall under the renamed "engage-through" window, which carries a one-day lookback rather than seven.

SourceJon Loomer Digital
First ContributorJon Loomer

Google Ads

MeasurementNewsletter archive1 min

Google Ads offline conversion imports to improve attribution from April, with no breaking changes

Google has announced infrastructure changes to the Offline Conversion Import experience, rolling out in April 2026, with no breaking API changes. The first phase, in April, introduces improved GCLID attribution and fallback recovery: expired GCLIDs and clicks that occurred before a conversion will now be attributed where previously they were not, reducing EXPIRED_EVENT and CONVERSION_PRECEDES_EVENT errors and raising overall attribution rates.

SourceGoogle Ads Developer Blog
First ContributorArpan Banerjee

Display & Video 360

MeasurementNewsletter archive1 min

DV360 API joins Google's Advertising and Measurement Community Discord

Google has launched dedicated Discord channels for the Display & Video 360 API, Structured Data Files, and the Bid Manager API on the existing Google Advertising and Measurement Community server: the first official community engagement channel for DV360 bulk tools. The DV360 API and Structured Data Files documentation has also been redesigned with task guides, concept guides, and improved navigation.

SourceGoogle Ads Developer Blog
Official SourceGoogle

Looker Studio

MeasurementNewsletter archive2 min

Looker 26.4 adds Gemini across analytics, search, and expressions

Google has released Looker 26.4, a substantial update that extends Gemini AI capabilities across multiple layers of the platform. The most significant addition for analytics teams is a new set of modes in Conversational Analytics: Fast mode delivers quicker answers for straightforward queries, while Thinking mode enables deeper reasoning for complex analytical questions: offering a meaningful capability split that was previously unavailable within a single interface.

SourceLooker Release Notes
Official SourceGoogle

Google Analytics

MeasurementNewsletter archive1 min

GA4 AI Assistants channel instructions are published, but non-functional

Google has added documentation for creating an AI Assistants channel in GA4: a dedicated channel grouping intended to capture traffic from AI chatbots such as ChatGPT, Perplexity, and Gemini. Dana DiTomaso flagged, via Jason Dodge , that the published instructions do not work: the channel grouping configuration cannot be correctly mapped without additional steps that are not yet documented.

SourceLinkedIn
First ContributorJason Dodge +1

Google Tag

MeasurementNewsletter archive1 min

Meta officially releases Google Tag Manager template for Meta Pixel

Meta has released an official Google Tag Manager template for the Meta Pixel, ending a years-long absence of a native integration. Previously, implementing the Pixel via GTM required community-built templates or manually added HTML tags: neither of which offered the same reliability or official support as a platform-maintained solution.

SourceLinkedIn
First ContributorElad Levy +1

Apple Ads

MeasurementNewsletter archive1 min

GTM Consent Mode Preview Mode UI glitch confirmed fixed

Simo Ahava reported: and subsequently confirmed resolved: a UI glitch in Google Tag Manager's Consent Mode APIs within Preview Mode. The bug, flagged by Jim van der Zalm , caused the consent state to be misrepresented in the debug view, potentially misleading advertisers checking Consent Mode implementation during QA.

SourceLinkedIn
First ContributorJim van der Zalm +1

Looker Studio

MeasurementNewsletter archive1 min

Looker Studio adds component-level visibility controls

Looker Studio has released component-level visibility controls, allowing report creators to hide specific charts and components from specific viewers within the same report. Visibility is controlled using group membership variables, so executives, agencies, and internal teams can see different data without maintaining separate reports.

SourceLinkedIn
First ContributorEric Boissonneault

BigQuery

MeasurementNewsletter archive1 min

Agents on BigQuery enable conversational analytics

Google Cloud has launched Agents on BigQuery, allowing users to build conversational analytics services by selecting tables and letting Gemini handle queries. The agent uses Gemini to understand questions, builds precise SQL queries, and determines the best visualisation format.

SourceLinkedIn
First ContributorSandra Calvo

Google Analytics

MeasurementNewsletter archive1 min

Cross-channel conversion reporting now available in Google Analytics

Google Analytics has introduced cross-channel conversion reporting, allowing advertisers to connect paid advertising, organic marketing, and site behaviour in a single view. The feature includes separate reporting sections for conversions and key events, attribution model comparison, and the ability to switch between Google Analytics and Google Ads attribution settings.

SourceGoogle Analytics Help
Official SourceGoogle

Google Ads

MeasurementNewsletter archive1 min

Shopify app pixel optimisation settings can auto-disable tracking

Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data.

SourceLinkedIn
First ContributorSteve Lamar +1

Apple Ads

MeasurementNewsletter archive1 min

Consent Mode now visible in Conversion Diagnostics

Google has added new insights for Consent Mode directly within Conversion Diagnostics, making consent status measurable within the Google Ads interface. This provides advertisers with clearer visibility into how consent settings affect their conversion tracking.

SourceLinkedIn
First ContributorThomas Eccel

Google Meridian

MeasurementNewsletter archive1 min

Meridian Scenario Planner brings no-code MMM to marketers

Google has launched Scenario Planner for Meridian, addressing one of the persistent barriers to Marketing Mix Modelling adoption: the technical expertise required to extract actionable insights. According to a recent Harvard Business Review Analytic Services report, nearly 40% of marketers surveyed say their organisations struggle to connect MMM outputs to real-world business decisions.

SourceGoogle Ads & Commerce Blog
First ContributorGinny Marvin

Microsoft Advertising

MeasurementNewsletter archive1 min

Google is offering a $600 credit for activating conversion tracking

Google is reportedly offering some advertisers $600 in ad credit for activating conversion tracking. The promotion appears targeted at accounts that haven't yet set up conversion measurement: a friction remover for small businesses who have been putting off the technical setup.

SourceLinkedIn
Spotted byNatasha Kaurra +1

Google Ads

MeasurementNewsletter archive1 min

Conversion attribution is now tied to the install date rather than ad interaction

Google has changed how it attributes conversions for app campaigns, now crediting the day of install rather than the day of the ad interaction. The shift should reduce discrepancies between Google Ads data and mobile measurement partner (MMP) reporting, which has long been a source of frustration for app marketers trying to reconcile figures across platforms.

SourceLinkedIn
First ContributorDavid Vargas

Google Analytics

MeasurementNewsletter archive1 min

GA4 Insights appear on the homepage

Google Analytics 4 is now surfacing Insights directly on the homepage, providing immediate visibility to automated observations about account performance. Brais Calvo Vázquez expressed scepticism about the value, noting that GA4 Insights have historically generated more noise than actionable signals.

SourceLinkedIn
Spotted byBrais Calvo Vázquez

Looker Studio

MeasurementNewsletter archive1 min

Looker Studio February 2026 release notes are available

Google has released several Looker Studio updates: you can now share specific charts, including filter settings and time periods, export charts natively to PNG, view Gemini's reasoning process in Conversational Analytics, and manage Looker Studio Pro licenses centrally in Google Workspace.

SourceLinkedIn Newsletter
First ContributorVojtěch Audy

Google Ads

MeasurementNewsletter archive1 min

Google Ads begins collecting more website event data automatically

Google Ads will now automatically collect a broader range of event data from websites to improve measurement with less manual setup. Advertisers may notice additional network requests to Google domains when events are transmitted (e.g., /aagrp/prod/model_person_country_code_US_person_region_code).

SourceGoogle Tag Manager Release Notes
First ContributorNichelle Halstrom +1

Google Ads

MeasurementNewsletter archive1 min

Consent Mode gets new Conversion Diagnostics insights in Google Ads

Google has added new insights to Conversion Diagnostics that show whether Consent Mode is correctly implemented and whether conversion modelling is active. The diagnostics now report the exact date modelling started and the resulting conversion uplift percentage.

SourceLinkedIn
First ContributorThomas Eccel

Microsoft Clarity

MeasurementNewsletter archive1 min

Microsoft Clarity launches AI Bot Activity tracking in beta

Microsoft Clarity has released AI Bot Activity, a new feature showing which AI systems and bots access your content. The dashboard reveals how often and at what scale bots are crawling, and which pages attract the most automated attention.

SourceLinkedIn
Official SourceLinkedIn

Industry

MeasurementNewsletter archive1 min

Shopify enables "optimised" pixel data sharing by default

Shopify has changed the default behaviour for sharing marketing pixel data. The platform now monitors attribution signals and may automatically suspend data sharing for pixels that don't show active signals, without warning.

SourceLinkedIn
First ContributorGil David +2

30 of 155 updates loaded.

Load more updates

Each update has one permanent page. New evidence about the same development is added to that page. Dates identify the source report or newsletter coverage; article publication dates appear in the full view.

2026 newsletter archive: 38 editions and 1,562 distinct updates through Week 36. Source descriptions, credits and media are preserved; missing details remain marked.

Spotted an update worth sharing?

Share the original source and what changed. If it is already covered, help us improve the existing update.

Contribute news →Member news →