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• OpenAI launches Frontier for enterprise AI deployment

  OpenAI has introduced OpenAI Frontier, a significant step forward for enterprise AI adoption. Over 1 million business customers already use OpenAI tools, and Frontier focuses on helping large organisations deploy AI at scale.

• OpenAI launches GPT-5.4 with computer use capabilities

  OpenAI released GPT-5.4, combining GPT-5.3-Codex's coding skills with improved reasoning, tool use, steerability, and computer capabilities. It scores 83% on GDPval for professional knowledge, includes built-in computer use for software operation, a 1M-token context window, and higher efficiency.

• OpenAI launches GPT-5.5 with sharper agentic capability and 1M token context

  OpenAI has released GPT-5.5 (codenamed "Spud"), the company's newest flagship model, available immediately to ChatGPT Plus, Pro, Business, and Enterprise users in ChatGPT and Codex, with API access following the next day on 24 April. The model is positioned as a step change in agentic capability: handling messy, multi-part tasks, planning, using tools, checking its work, and continuing through ambiguity without requiring step-by-step prompting.

• OpenAI launches GPT-Realtime-2 voice model

  OpenAI has launched GPT-Realtime-2 in the API: its most intelligent voice model yet, bringing the GPT-5.5 reasoning architecture into the real-time voice surface. The model is positioned as the new foundation for voice-driven interfaces, voice agents, and conversational commerce applications built on the OpenAI API.

• OpenAI launches Presence for managing live agents

  OpenAI Presence helps enterprises test agents before launch and monitor them in production, treating launch as a milestone rather than the finish line. For you, this means agent operations tooling is formalising, so plan governance for any customer-facing agents you deploy.

• OpenAI launches self-serve ChatGPT Ads Manager with CPC bidding

  OpenAI officially launched the ChatGPT Self-Serve Ads Manager (beta) on 6 May, enabling direct campaign creation in ChatGPT for any business that signs up via ads.openai.com. Thomas Eccel has flagged the launch with the most detailed structural breakdown; Bram Van der Hallen has provided the practitioner walkthrough.

• OpenAI launches tracking pixel for ChatGPT ads

  Juozas Kaziukėnas has confirmed that OpenAI added a tracking pixel to its ChatGPT ad manager, with syntax nearly identical to Meta's Pixel, plus an iOS and Android SDK. The pixel connects user behaviour on advertisers' websites to ad clicks: the foundational measurement infrastructure for conversion-optimised performance advertising.

• OpenAI launches usage-based Codex seats for ChatGPT Business and Enterprise

  OpenAI has introduced Codex-only seats on ChatGPT Business and Enterprise plans with usage-based pricing billed on token consumption: removing the requirement for a fixed monthly seat cost to access Codex. To encourage adoption, OpenAI is offering $100 in credits for every Codex-only seat added, capped at $500 per workspace for eligible Business accounts.

• OpenAI launches Workspace Agents in research preview for ChatGPT Business

  OpenAI has launched Workspace Agents in ChatGPT in research preview, available to ChatGPT Business, Enterprise, Edu, and Teachers plans. The feature is positioned as the next step beyond Custom GPTs: shared, long-running agents that can be built once, used together by a team in ChatGPT or Slack, and improved over time.

• OpenAI partners with PwC on agentic CFO workflows

  OpenAI has announced a partnership with PwC to reimagine the CFO's office through AI agents. The partnership delivers a structured set of agentic workflows for enterprise finance teams: building on the broader move (visible across Anthropic's Financial Services Suite, Google's Meridian, and now this PwC × OpenAI partnership) toward production-grade AI in finance functions rather than just experimental tooling.

• OpenAI partners with Smartly for conversational ads in ChatGPT

  OpenAI has partnered with Smartly to launch conversational advertising units within ChatGPT. Criteo has separately reported that users referred by LLMs convert at 1.5× the rate of other channels.

• OpenAI previews safety monitoring that preserves Zero Data Retention

  OpenAI introduced Private Safety Processing, a preview designed to detect risk patterns across related interactions while keeping eligible API deployments compatible with Zero Data Retention. It says customer content can remain on customer-controlled infrastructure: or be encrypted under customer-controlled keys: while automated systems return limited safety signals without exposing prompts or responses to OpenAI personnel.

• OpenAI previews the GPT-5.6 family under a government-restricted release

  OpenAI has unveiled the GPT-5.6 family: Sol, Terra, and Luna, but general availability is paused at the US government's request. The models are rolling out first to a limited group of trusted partners via the API and Codex, after Commerce Secretary Lutnick reportedly warned Sam Altman not to launch without agency approval.

• OpenAI publishes Codex CLI agent loop documentation

  OpenAI has published technical documentation on the Codex CLI agent loop, their local, cross-platform agent for making code changes. The documentation covers how Codex builds and manages context, queries models, and applies patterns useful for anyone building agents on the Responses API.

• OpenAI releases ChatGPT Images 2.0 with sharper editing and multilingual rendering

  OpenAI has released ChatGPT Images 2.0, a new image model positioned as a step change in instruction following, object placement and relationships, and dense text rendering across aspect ratios. The model handles complex visual tasks with less prompting required, drawing on expanded visual and world knowledge to fill in missing details.

• OpenAI releases EVMbench for smart contract security

  OpenAI has introduced EVMbench, a benchmark measuring how well AI agents can detect, exploit, and patch high-severity smart contract vulnerabilities. The benchmark tests three capabilities: vulnerability detection in real-world contract code, exploitation in realistic attack scenarios, and safe patching with fixes that hold up under testing.

• OpenAI releases GPT-5.2 Codex for advanced agentic coding tasks

  OpenAI has released GPT-5.2 Codex in the Responses API, the same model available in Codex. The model handles long-running background tasks, including large refactors, code migrations, and multi-step feature builds.

• OpenAI releases GPT-5.3-Codex-Spark for real-time coding

  OpenAI has announced GPT-5.3-Codex-Spark, an ultra-fast model purpose-built for real-time coding. It's available as a research preview for ChatGPT Pro users in the Codex app, Codex CLI, and IDE extension.

• OpenAI releases GPT-5.4 mini and nano for high-volume workloads

  OpenAI has launched GPT-5.4 mini and nano, two smaller models designed to bring GPT-5.4 capabilities to faster, cheaper, and higher-volume use cases. GPT-5.4 mini is described as more than 2x faster than GPT-5 mini while approaching full GPT-5.4 performance on several coding benchmarks, including SWE-Bench Pro and OSWorld-Verified.

• OpenAI rolls out automated bidding

  A new bid strategy removes manual bid prices entirely. OpenAI's algorithms decide which auctions to enter to get the most results from your budget.

• OpenAI's ChatGPT ads pilot exceeds $100 million in annualised revenue in six weeks

  OpenAI has confirmed that its ChatGPT advertising pilot in the United States crossed $100 million in annualised revenue within six weeks of launch, with over 600 advertisers now active on the platform. While roughly 85% of users are currently eligible to see ads, fewer than 20% are shown ads daily: leaving significant headroom to grow monetisation within the existing user base.

• OpenAI sets ChatGPT ad pricing at roughly $60 CPM, triple Meta's average rate

  OpenAI plans to charge advertisers around $60 per 1,000 impressions for ads inside ChatGPT, according to The Information. That puts pricing on par with premium TV and live sports inventory, and roughly three times Meta's typical $15–20 CPM.

• OpenAI ships Codex plugin sharing and general-availability Goal mode

  OpenAI has shipped a set of Codex updates this week, flagged by Corey Ching. Workspace plugin sharing now lets teams distribute custom plugins, reuse internal tools and workflows, and manage what is available across the organisation: available for Business users, with early access for Enterprise teams on request.

• OpenAI takes 4% commission on ChatGPT instant checkout sales

  OpenAI is charging a 4% fee on every sale made through ChatGPT's instant checkout. Starting January 26, Shopify merchants can opt in to sell directly through ChatGPT, Google AI Mode, Gemini, and Microsoft Copilot.

• OpenAI business-agent ad setup appears in a limited advertiser test

  Juozas Kaziukėnas found an Ads Manager setup that directs an ad click into a business-agent conversation. He had not seen the resulting consumer ad live, so the evidence establishes a setup test rather than a completed public rollout.

• OpenAI updates privacy policy to share user data with advertisers

  OpenAI has updated its privacy policy, effective 30 April 2026, to allow the sharing of user data with advertisers. The change lands as ChatGPT uninstalls have surged, and as OpenAI is in court with Elon Musk over allegations that the company has abandoned its founding principles.

• Optmyzr and Frederick Vallaeys publish State of Google Ads Q1 2026 study

  Optmyzr has published its State of Google Ads Q1 2026 report, with Frederick Vallaeys analysing performance data across 21,425 Google Ads accounts. The headline finding: total impressions are down 11% year-on-year, but CTR is up 21%: traffic is becoming materially more intentional rather than higher in volume.

• Optmyzr's Q2 benchmarks: ROAS reverses, and the brand moat closes

  Optmyzr's Q2 2026 report across more than 20,000 Google Ads accounts finds median CTR up 8.62% year on year, but ecommerce ROAS fell 3.75% quarter on quarter: ending three straight quarters of gains: as CPC rose roughly 6% across every spend tier. The most striking finding: branded and non-branded CPAs have converged ($42.59 versus $41.67) for the first time in two decades, with branded CPCs inflating faster than conversion efficiency can absorb.

• Out-of-stock products must now have disabled buy buttons

  Google has updated its Merchant Centre landing page requirements to mandate that the buy button on out-of-stock product pages be visually disabled: greyed out and non-clickable: rather than simply hidden or removed. Emmanuel Flossie of FeedArmy, who identified and detailed the change, notes the distinction is specific: hiding the button or styling it as invisible is no longer compliant.

• 🤝 Partner Spotlight: AdsToAI

  I've been part of Mike Rhodes' AdsToAI community, and it's one of the few places focused on practical AI for Google Ads: scripts, automation systems, and tools you can actually use.

• Passkeys become required for sensitive Google Ads actions

  Google will require a Passkey to authorise sensitive actions in Google Ads, such as changing payment details or user access. The security step mirrors the multi-party approvals added to the API in June.

• Passkeys required for Google Ads sensitive actions from 15 July

  Vivek Gupta has flagged that Google Ads will require Passkeys for certain sensitive actions starting 15 July 2026, as part of the broader Security Agent/authentication overhaul covered in Week 18. The requirement applies to specific high-risk operations rather than to all account access.

• Paul Graham flags Google mixing ads into image search results

  Y Combinator co-founder Paul Graham has publicly criticised Google for mixing ads into the middle of image search results, in a post that drew wide attention and was covered by Barry Schwartz. Graham said the practice degrades search quality: returning products from unrelated manufacturers for a watch query: and that he has switched to Bing for some searches.

• Peacock’s ad-supported tier reaches YouTube Primetime Channels

  YouTube has added Peacock Premium, the service’s ad-supported tier, as a Primetime Channels subscription option.

• Performance Max adds an "Apply" option when creating asset groups

  Performance Max now offers a third choice when creating an asset group: apply an existing one, alongside new and copy. It reduces rebuild work across campaigns.

• Performance Max adds channel-level asset diagnostics

  Google is testing Channel Diagnostics for Performance Max, found under Channel performance in Insights and reports. It shows diagnostic data across all channels and per channel, including which assets are missing or were not accepted, with fixes available from the same view.

• Performance Max adds data exclusions for audience and customer lists

  Performance Max campaigns now support data exclusions for Website Visitor Lists and Customer Match Lists. The feature allows excluding remarketing audiences rather than just using them as signals.

• Performance Max adds Impact Preview for negative keywords

  Google Ads has rolled out an Impact Preview for negative keywords inside Performance Max: the first time advertisers can see the estimated conversion impact of a negative before committing it to the campaign. The preview shows the expected "Loss in conversion value" as a percentage at the per-keyword level.

• Performance Max adds product-level performance by asset group

  Google has rolled out the ability to view product-level performance for a specific asset group inside the Performance Max Products report, flagged by Yash Mandlesha. Advertisers can now select an individual asset group and see how its products perform, rather than manually filtering and cross-referencing.

• Performance Max can generate missing video aspect ratios

  Arpan Banerjee reported that Performance Max is rolling out generative AI extensions that adapt existing video to missing aspect ratios. The setting may apply automatically, with an opt-out route and a reported 4 September deadline for requests.

• Performance Max creative edits gain one-click experiments

  Google has documented a “Save and Set Experiment” option that turns a Performance Max ad or asset-group edit into an A/B test while retaining the previous version as a holdback. The same release adds creative diagnostics in Ask Advisor and AI-led fixes for issues such as logo placement, video trimming, and aspect-ratio coverage in Demand Gen.

• Performance Max customer acquisition goals now GA

  The new customer acquisition goals, previously in open beta, are now generally available globally for advertisers using "purchase" conversion goals.

• Performance Max gains a channel-performance-over-time report

  Google is rolling out a Channel performance over time report for Performance Max, flagged by Aleksejus Podpruginas. Found under the Insights and reports section in a dedicated Channel performance tab, it shows how a campaign distributes budget and delivers across networks over time: the kind of channel-level visibility advertisers have long said Performance Max lacked.

• Performance Max gains asset experiments (Week 23)

  Google has rolled out asset experiments in Performance Max, allowing advertisers to test new assets and measure success against multiple metrics, as confirmed on the Google Ads & Commerce announcements hub and via the PPC News Feed. Rather than swapping assets and hoping, advertisers can now run a structured experiment to quantify the lift a new asset delivers before committing to it.

• Performance Max gains placement and age exclusions

  Microsoft Advertising is rolling out Audience ads placement exclusions within Performance Max, alongside age exclusions and age and gender targeting. Controls advertisers had on Google's PMax arrive on Microsoft's.

• Performance Max gets campaign-level tracking and aggregate delivery diagnostics

  Microsoft has documented campaign-level tracking templates for Performance Max shopping product URLs, including the use of {AdGroup} to populate asset-group values. A separate rollout adds an aggregate Delivery status to the Campaigns grid, showing the highest-priority issue with clickable diagnostics and an immediate refresh after a fix.

• Performance Max gets Google-hosted form leads inside Conversions

  Google has launched a beta that brings Google-hosted form leads into the Conversions section, flagged by Arpan Banerjee. Raw, qualified, converted, and lost leads are now tracked in one place, giving advertisers a clearer view of lead quality without the need to export to a separate system.

• Performance Max network segmentation is now available via API v23

  Network segmentation is now available via the Google Ads API for Performance Max campaigns, enabling breakdowns by network, time, device, product attributes, CPC, CPM, and ROAS. Mike Ryan published a first-of-its-kind analysis using 41.5 billion impressions from Smarter Ecommerce (smec), offering deeper insight than the UI-based Channel Performance report.

• Performance Max opens audience performance reporting

  Google now shows audience segments with metrics inside the Performance Max Audience menu. Advertisers can finally see which audiences drive results in a campaign type long criticised as a black box.

• Performance Max placements can now be excluded directly from "Where ads showed"

  Google has rolled out direct inline exclusion for placements in the Performance Max "When and where ads showed" report. Aleksejus Podpruginas has flagged that advertisers can now filter and exclude irrelevant placements at scale directly from the report view, rather than navigating to the separate exclusion list interface.

• Performance Max product reporting pulls from all networks

  Product-level reporting in Performance Max now includes data from all eligible networks, per a Google notice shared by Bia Camargo. Google notes the change can produce a one-time increase in reported metrics.

• Performance Max Search Partners and Display Network exclusion rolls out widely

  The Performance Max Search Partners and Display Network exclusion option flagged by Thomas Eccel as a test in Week 18 has now rolled out to a broader pool of accounts. Jason King has confirmed seeing the option live in his accounts, framing the rollout as a brand-new Google Ads option now widely available.

• Performance Max self-serve negative keywords in open beta

  Advertisers can now add negative keywords to PMax campaigns directly via Campaigns → Negative keywords. This addresses one of the key control gaps that has frustrated advertisers in Google's PMax implementation.

• Performance Max video capacity increases from 5 to 15 videos per asset group

  Google has silently tripled the video capacity for Performance Max asset groups. Advertisers can now upload up to 15 videos per asset group, up from the previous limit of 5.

• Perplexity appeals federal injunction blocking its Comet shopping agent from Amazon

  Perplexity has petitioned a US federal appellate court to lift the temporary injunction barring its Comet AI agent from accessing Amazon's website. The original ruling found Amazon had provided sufficient evidence that Comet accessed the platform without authorisation; Amazon also argued the agent disrupted its advertising business by generating traffic that required detection and filtering before advertisers could be charged.

• Perplexity officially exits advertising, citing trust concerns

  Perplexity has confirmed it is winding down its advertising operations with "no plans to pursue advertising further.

• Peter Steinberger joins OpenAI to lead personal agents development

  Sam Altman announced that Peter Steinberger is joining OpenAI to drive the next generation of personal agents. Steinberger will focus on multi-agent interactions designed to perform useful tasks for people.

• Phone call conversions gain a "View call report" link

  The conversions interface now links directly to a call report from phone call conversion actions. Call performance detail sits one click from the conversion summary.

• Phone support quietly reappears in the Google Ads dashboard

  Jason King has spotted phone support reappearing in the Google Ads dashboard Overview: a return of a support surface that had been progressively de-emphasised in recent years. The option appears in the dashboard's contact-support pane, alongside chat and email options, for advertisers who reach the support flow via the Overview tab.

• Pickup cost and minimum order values become required in UK, Switzerland and the EEA from 30 September

  Google Merchant Centre has detailed new requirements for local inventory ads and free local listings. A new pickup_cost attribute lets merchants specify pickup costs for in-store products, enabling accurate total costs to be shown on local inventory ads and free local listings.

• Pinterest launches Media Planner for awareness and consideration campaigns

  Pinterest has launched Media Planner in Ads Manager, a tool for campaign planning and audience analysis based on demographics, interests, and keywords. It estimates metrics like impressions, reach, frequency, CPM, clicks, and CPC, with country-specific data.

• Pinterest sets an April 2027 deadline for legacy objectives

  Pinterest documents a transition from legacy Conversions and Catalog sales campaign objectives to its revised objective structure. Existing legacy campaigns remain editable until 30 April 2027,…

• Pinterest's men's trend report offers creative testing leads

  Pinterest's 9 September Men's Trend Report highlights interests around offline activities, hosting, grooming and workwear. For relevant advertisers, these are leads for creative research and…

• Placement exclusions move away from the ad-set level

  Peter Quadrel first reported that advertisers were removing granular placement exclusions from ad sets and steering hard exclusions toward account-level Placement Controls, with value rules available for softer bid adjustments. Social Media Today later reported the same direction as part of Meta's wider automation push.

• Google Ads news and platform updates

  Follow Google Ads changes with dated source evidence, contributor credits and practical context for campaign decisions.

• PMax AI voice-over opt-out deadline is March 20

  Google is rolling out an AI-driven voice-over feature for Performance Max video ads. The system pulls from your headlines and descriptions to generate voice-over for silent videos, saving the result as a new asset.

• PMax Animated Clips are generated via Veo directly in Asset Studio

  Nikki Kuhlman has spotted Animated Clips, now available in Performance Max campaigns inside Asset Studio. Advertisers upload a source image; the system enhances it and generates multiple variations, with each selected enhanced image producing two animated video clips.

• PMax asset group ads are now previewable directly from the table view

  Google Ads now allows you to preview Performance Max asset group ads directly from the table by clicking on the images. For you, this means faster creative review without having to navigate to the asset group editor.

• PMax Asset Group Theming generates seasonal creative from existing asset groups

  Google has rolled out Asset Group Theming for Performance Max campaigns, allowing advertisers to clone a high-performing asset group and apply a seasonal theme: Easter, Summer, Back to School, Cyber 5, Christmas, Valentine's Day, and others: with AI-generated themed image backgrounds, updated headlines, and matched descriptions applied automatically. The original asset group remains untouched throughout.

• PMax Asset Group Theming is now live for Mother's Day

  Following the Easter rollout, Google's seasonal Asset Group Theming is now live for Mother's Day. The feature duplicates an existing asset group, applies AI-generated themed images and updated copy, and leaves the original asset group untouched: all changes require approval before publication.

• PMax gains native channel performance over time view

  Axel Falck has spotted a new native view in Performance Max called "Channel performance over time," displaying how each channel (Search, YouTube, Display, etc.) contributes to results as a stacked time-series graph, with a filter to toggle between performance metrics and investment. The view was previously only available via custom scripts.

• PMax Landing Page Images feature now shows usage examples

  Google has added visual examples that demonstrate how the "Landing Page Images" optimisation works in Performance Max campaigns. When enabled, the feature allows Google to automatically pull images from your landing pages and transform them into ad creatives - effectively making your website a direct input into the PMax creative system.

• PMax "Where Ads Showed" report is finally populating with data

  After years of opacity around where Performance Max ads actually appear, the "Where Ads Showed" report is beginning to populate with data in some accounts. Thomas Eccel reports seeing placement information for the first time, including the surprising appearance of Ecosia as a Google Search Partner.

• Poland asks the EU to fine Meta €250 million over alleged scam-ad failures

  Poland has asked the European Commission to impose a €250 million fine on Meta, alleging that the company failed to remove fraudulent advertisements after notification. CERT Polska identified 122 ads it classified as fraudulent; the minister said 10 were removed, 106 were left online, and 6 received no response, while Meta said it continues to invest in technology and partnerships to combat fraud.

• Policy appeals now expire after six months

  From 21 July, you cannot appeal a policy decision made more than six months ago from your account. Older decisions fall outside the in-account appeal route entirely.

• Policy Manager moves into Admin and adds an Ads tab

  Google has moved Policy Manager from Tools > Troubleshooting to Admin > Policy and added an Ads view beside the existing account-level controls. The change centralises limited and disapproved ad statuses without introducing a new enforcement standard.

• PPC Salary Survey 2026 now open

  The 11th annual PPC Salary Survey is now accepting responses until February 28, 2026. Your participation helps benchmark compensation across the industry and shapes how agencies and employers understand market rates.

• Pre-GML AI Max preview: Shopping, text disclaimers, and AI Brief

  Ahead of Google Marketing Live on 21 May, Ginny Marvin has previewed three AI Max updates.

• Pre-GML measurement preview: Data Manager Map View, Tag gateway, Meridian Studio

  Ahead of Google Marketing Live on 21 May, Ginny Marvin has previewed Google's measurement update set, framing the announcements as a shift from measurement as a report card to a growth engine. The release covers several substantive additions.

• Predictive Matching transitions into AI Max search term matching

  Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. The consolidation aligns Microsoft's query-expansion features under its AI Max umbrella.

• Prime Day 2026 lands in June: inventory deadlines closing fast

  Amazon has confirmed Prime Day 2026 for June: earlier than many sellers expected. Vanessa Hung has shared the timing and its operational implications.

• Prime Day 2026 opens softer than 2025, according to the early reads

  Several practitioners shared opening-day Prime Day data this week. Isaac Gross reported that Day One was notably softer year on year: the opening-day lift over a clean 30-day baseline came in at +55% versus +81% in 2025, around 26 points lower across the same brands: and that Day Two has historically been the event's softest revenue day.

• Product clicks and non-product clicks split shopping reporting

  Google added two metrics to product reporting: product clicks and non-product clicks. They separate clicks on the product itself from clicks on other ad elements, not renamed columns.

• Product feed campaigns coming next to ChatGPT Ads

  Juozas Kaziukėnas has flagged the next major feature on the ChatGPT Ads roadmap: product feed campaigns. The feature lets advertisers enter a feed ID (the same feed used to push product data to ChatGPT) plus a set of filters: brand, condition, category: to define the product set the campaign applies to.

• Product feeds expansion brings Vehicle feeds, video attributes, and Pause ads inventory to Demand Gen

  Product feeds in Demand Gen are expanding across three structural dimensions. New verticals: Vehicle feeds become eligible for Demand Gen product feeds in Q3 2026, extending the format beyond traditional ecommerce.

• Product images below 500 × 500 pixels face disapproval in 2027

  Google has notified advertisers that images supplied via image_link below 500 × 500 pixels will be disapproved as of 31 January 2027, with 1,500 × 1,500 pixels recommended. Hana Kobzová surfaced the notice first, with Thomas Eccel sharing the deadline in the contributor feed.

• Product titles report reveals AI-generated Shopping titles

  A new Google Ads report shows the customised product titles created by Google AI alongside the merchant's original title and performance metrics including impressions, product clicks, CTR, cost, and average CPC. Google may serve either version according to the query and its relevance assessment.

• Product value adjustments + new visual-rich Search formats round out the Commerce chapter

  Product value adjustments let retailers strategically adjust conversion values for specific products based on business priorities: profit, seasonal sell-through, best-sellers: with the bidding algorithm optimising in real-time. Adjustments apply across products and attributes (brands, categories) without altering campaign structure.

• Product videos at scale unlock the GMC video library inside Demand Gen

  Product videos at scale eliminate the previous 5-video upload limit, enabling Demand Gen campaigns to leverage the entire Google Merchant Centre video library. The system dynamically serves product-specific videos based on real-time user intent and interest, reducing creative overhead and improving relevance through AI-driven video-to-user matching.

• AI Max news and updates

  Follow AI Max developments, keyword-priority guidance and campaign controls through dated reporting and original evidence.

• Google Merchant Center news and updates

  Follow Merchant Center product-data, eligibility and reporting updates, with credited sources and practical retailer context.

• Performance Max news and updates

  Track Performance Max reporting, campaign controls, creative and bidding developments, with original sources and dated coverage.

• Promotions add Google Wallet and physical-store placements.

  Merchant Centre Promotions now lets you choose placements across Shopping ads, free listings, Chrome, and, newly, Google Wallet in the Physical Stores. Businesses with physical stores can also run promotions through Local Inventory Ads, free local listings, and Wallet.

• Publicis acquires LiveRamp to accelerate data collaboration platform play

  Publicis Groupe has entered into an agreement to acquire LiveRamp, the global data collaboration platform: the largest agency-side acquisition of a data infrastructure provider in recent memory. The deal accelerates Publicis's data collaboration strategy and brings LiveRamp's identity-resolution, data-clean-room, and audience-collaboration infrastructure under Publicis Groupe's ownership.

• Qualified Future Conversions: an AI-powered metric to predict long-term revenue from upper-funnel campaigns

  Qualified Future Conversions (QFC) is one of GML 2026's most discussed measurement launches. Thomas Eccel ranked it #1 in his top five GML picks; Georgi Zayakov flagged it as the most intriguing new measurement feature.

• Recommendations "Results" tab shows the incremental impact of applied suggestions

  Arpan Banerjee and Thomas Eccel have both identified a new Results tab inside Google Ads Recommendations, showing the actual incremental impact of bid and budget recommendations that have already been applied: enabling advertisers to see whether Google's suggestions moved metrics in the stated direction rather than acting on blind faith.

• Reddit launches a 15-second engaged-video-view beta

  Reddit’s new 15-second Engaged Video Views goal is available in public beta to advertisers globally.

• Reddit is surging in coupon search visibility

  Reddit now ranks for over 360,000 coupon-related queries according to Semrush data, with visibility increasing. Analysis by CouponBirds found that, for the 59 query brands where both Reddit and CouponBirds rank, Reddit provides valid coupon codes for 25% of brands, compared to 54% for CouponBirds.

• Reddit launches a free-form ad generator in beta

  Reddit's new generator builds free-form ads from real community conversations: you provide your website, media, and context, and its Community Intelligence produces a brand summary, audience insights, and ad concepts, with drafts informed by KarmaLab best practices. Free-form ads have delivered twice the CTR of standard formats since 2024, with Canada Goose seeing a 10.5-point ad awareness lift and the UK Department for Transport a 14-point action intent lift.

• Reddit launches Max campaigns beta with AI-powered optimisation and open-box reporting

  Reddit has introduced Max campaigns, an AI-powered campaign type that automates settings to optimise for every impression. Early split tests show a 17% lower CPA and 27% higher conversion rate than manual setups.