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  • Claude Cowork adds Projects for task organisation

    Anthropic has added Projects to Claude Cowork, allowing users to keep tasks and context organised within defined work areas. Files and instructions stay on the user's local computer, and existing projects can be imported in one click.

  • Claude Cowork adds scheduled tasks and plugins

    Anthropic has updated Claude Cowork with scheduled tasks that run on a schedule you set once, such as morning briefs, weekly spreadsheet updates, or Friday team recaps. Plugins make Cowork more useful by letting Claude work as a specialist in your domain.

  • Claude Cowork and Claude Code are deployable on Bedrock, Vertex AI, and Microsoft Foundry

    Anthropic has made Claude Cowork and Claude Code deployable on inference infrastructure from Amazon Bedrock, Google Cloud Vertex AI, and Microsoft Foundry, and has made them available in public research preview. The release means enterprise marketing and engineering teams can run Claude products on the cloud infrastructure they already operate, with the existing security, compliance, and procurement pathways their organisations have already approved.

  • Claude Cowork launches plugin support with 11 open-source role-based plugins

    Anthropic released plugin support for Cowork, its desktop automation tool. Plugins bundle skills, connectors, slash commands, and sub-agents into role-specific packages.

  • Claude Cowork learns skills from screen recordings

    Record your screen while doing a task, talking through it, and Claude turns the recording into a reusable skill. Next time, you run the skill instead of repeating the steps.

  • Claude Design adds design-system awareness and Claude Code sync

    Anthropic has updated Claude Design to stay on-brand with a team's design system across projects, announced on its Claude account. It can import a design system from a repository, design files, or a codebase, build with a team's real components, and check its own output against the design system before a user sees it.

  • Claude Enterprise adds granular analytics and cost controls

    Anthropic is adding usage analytics and cost controls for Claude Enterprise admins. Agentic work produces distinct usage patterns compared to standard chat, and admins now have clearer visibility.

  • Claude for Word launches in beta with tracked changes and cross-app context

    Anthropic has launched Claude for Word in beta for Team and Enterprise plans, integrating Claude directly into the Word sidebar. Edits appear as tracked changes for human review rather than overwriting content directly.

  • Claude in Excel is now available on Pro plans with new features

    Claude in Excel is now available for Pro plan subscribers. New capabilities include accepting multiple files via drag-and-drop, avoiding overwriting existing cells, and supporting longer sessions with auto-compaction.

  • Claude in PowerPoint reaches Pro plan with connector support

    Claude in PowerPoint is now available on Anthropic's Pro plan and includes support for connectors, allowing context from other tools to flow directly into slide creation. Through March 19, usage limits for both Claude in PowerPoint and Claude in Excel are doubled across all paid plans.

  • Claude lands in Microsoft 365 Copilot Chat

    Microsoft has added Anthropic's Claude to Microsoft 365 Copilot Chat, allowing users to choose the underlying model for chat interactions. The integration sits alongside Microsoft's existing GPT-based Copilot experience and adds Claude as a sanctioned alternative for users whose workflows have benefited from Claude's reasoning, document analysis, and writing capabilities.

  • Claude launches a Slack integration with Claude Tag

    Anthropic has introduced Claude Tag, a way for teams to work with Claude inside Slack, announced on its Claude account. Claude joins a workspace as a team member with access to the channels and tools an admin chooses, so users can delegate tasks by tagging @Claude with a request: writing or merging pull requests, running data analysis, and other work: while focusing on other things.

  • Claude launches Import Memory to migrate from other AI providers

    Anthropic has launched Import Memory for Claude, allowing users to bring preferences and context from other AI providers with a single copy-paste. The feature updates Claude's memory so users can continue where they left off without rebuilding their context.

  • Claude launches interactive work tool connectors for real-time collaboration

    Claude now displays connected work tools directly inside conversations, enabling users to draft Slack messages, create Figma diagrams, or manage Asana timelines without switching tabs. Supported integrations include Slack, Figma, Asana, Amplitude, Box, Canva, Clay, Hex, and Monday.com.

  • Claude Managed Agents launch in Notion in private alpha

    Anthropic has announced that Claude Managed Agents are now available inside Notion in private alpha. Claude picks up tasks from a team board, pulls context from PRDs and connected documents, completes work, and surfaces outputs for human review and approval: all inside Notion's interface.

  • Claude Managed Agents launches in public beta on the Claude Platform

    Anthropic has launched Claude Managed Agents in public beta, providing a suite of composable APIs for building and deploying production agents at scale. The announcement addresses the infrastructure overhead that has historically slowed agent deployment: state management, permissioning, and agent loop reworking with each model upgrade are handled by Anthropic's infrastructure, with the stated goal of reducing time from prototype to production to days rather than months.

  • Claude Marketplace launches for enterprise procurement

    Anthropic has launched the Claude Marketplace, allowing enterprises with existing Anthropic spend commitments to apply budget toward Claude-powered solutions from partners including GitLab, Harvey, Lovable, Replit, Rogo, and Snowflake. For you, this means consolidated AI procurement if your organisation has Anthropic enterprise agreements.

  • Claude Memory and Live Artefacts launch in the Claude Platform

    Anthropic has released two notable additions to the Claude Platform. Memory on Claude Managed Agents is in public beta: agents now learn from every session via an intelligence-optimised memory layer balancing performance with flexibility.

  • Claude mobile app gains access to Figma, Canva, Amplitude and more via MCP

    Anthropic has shipped MCP integrations accessible directly in the Claude mobile app, allowing users to connect to and query tools such as Figma, Canva, and Amplitude from their phones. Charly Wargnier flagged the update as a significant shift: MCP-powered workflows: previously limited to Claude Desktop and Claude Code: are now available on mobile, removing the constraint that agent-connected workflows required a desktop session.

  • Claude now works in PowerPoint

    Claude can now generate and edit PowerPoint presentations directly. It works inside your template, generates full decks with logical structure, iterates to simplify, and combines slides.

  • Claude Opus 4.7 launches with stronger software engineering and cybersecurity safeguards

    Anthropic has released Claude Opus 4.7, which is generally available across all Claude products, the API, Amazon Bedrock, Google Cloud Vertex AI, and Microsoft Foundry. The model delivers improved performance over Opus 4.6 in advanced software engineering: particularly for complex, long-running tasks: with better vision capability (more than three times the resolution) and higher-quality output in professional documents, slides, and interfaces.

  • Claude Opus 4.8 arrives in Copilot for PowerPoint on launch day

    Microsoft has made Claude Opus 4.8 available in Copilot in PowerPoint on the same day it was released, flagged by Derek Johnson. The model joins OpenAI's GPT-5.5 inside PowerPoint, giving users a choice of frontier models to shape and build presentations directly in the application.

  • Claude output now carries an invisible watermark

    Text generated by Claude models released from 2 August includes an embedded watermark designed to accompany the text, as part of Anthropic's commitments under the EU AI Act's Article 50(2) transparency Code of Practice. Within a day, an open-source "watermarks-remover" tool appeared claiming to strip such marks from Claude, Gemini, and OpenAI output.

  • Claude Platform on AWS goes generally available

    Anthropic has confirmed that the Claude Platform on Amazon Web Services (AWS) is now generally available, giving AWS customers full access to the Claude Agent SDK, the full Claude model lineup (Opus, Sonnet, Haiku), and the broader Claude Platform tooling directly inside the AWS environment. The launch removes the previous limited-access barrier and makes Claude a sanctioned AI platform option for any AWS customer.

  • Claude's Compliance API extends to Cowork and Claude Code

    Compliance API coverage now spans Cowork on desktop, web, and mobile plus Claude Code in the CLI and desktop, in beta for Enterprise customers, letting security teams pull session content and metadata from both surfaces. For you, this means agentic AI work becomes auditable, so loop compliance in before scaling AI workflows across the team.

  • Claude's free plan adds four previously paid features

    Claude's free plan now includes four features previously only on paid plans: file creation (Word docs, Excel, PowerPoints), web search, connected apps, and Projects. For you, this means more functionality available without a subscription if you're evaluating AI tools.

  • Claude shares memory between chat and cloud Cowork

    Anthropic has introduced one editable memory across Claude chat and cloud-based Cowork, allowing context learned in one surface to inform work in the other. Users can inspect, edit, or delete saved topics; memory is on by default for Free, Pro, and Max users, while Team and Enterprise administrators control availability and individual users opt in.

  • Claude Sonnet 4.6 released with near-Opus capabilities

    Anthropic has released Claude Sonnet 4.6, described as the most capable Sonnet model to date. The release represents a full upgrade across coding, computer use, long-context reasoning, agent planning, knowledge work, and design, with a 1M token context window available in beta.

  • Clay Ads launches with LinkedIn CPL dropped from $250 to $25

    Clay has launched Clay Ads, a product that enables B2B advertisers to sync exclusion lists directly to Salesforce, so ads reach only prospects who can buy. The product enriches contacts with personal emails before audiences hit Meta, achieving 60%+ match rates.

  • Clay ships an integration inside OpenAI Codex

    Clay has launched an integration within OpenAI Codex, which the Clay team flagged. From OpenAI's cloud coding agent, sales reps can prioritise accounts, research buyers, draft outreach, and send the email, powered by the Clay Functions a team has already built.

  • Cloudflare rolls out AI agent readiness and visibility tools

    Cloudflare's new AEO tools audit how accessible your site is to AI agents and track visibility in AI answers. For you, this means agent-readiness moves from theory to a checklist, so run the audit before AI shopping agents judge your site unassisted.

  • CNIL publishes final recommendations on tracking pixels in emails

    France's data protection authority (CNIL) published its final recommendations on tracking pixels in emails on April 14, 2026, following a public consultation. The recommendations clarify the roles of each actor involved in deploying tracking pixels: including senders, ESPs, and analytics providers: and draw a clear distinction between pixels that require user consent and those that are exempt.

  • Commerce Media Suite adds SKU-level reporting, cross-brand insights, and in-store bidding

    Commerce Media Suite is expanding with four new capabilities. SKU-level reporting lets brands see precise campaign impact on retail sales per product, including YouTube, and is available in Google Ads, Display & Video 360, and Search Ads 360.

  • Connect Google Business Profile to Gemini for a Business Notebook

    Marie Haynes has flagged that you can now connect a Google Business Profile to Gemini to create a Business Notebook. It has access to customer reviews, questions, and performance data, can surface trends and new market opportunities, and can action profile updates such as changing business hours on request.

  • Consent Mode card added to Conversion Summary Diagnostics

    Thomas Eccel has flagged a new dedicated Consent Mode card in the Conversion Summary Diagnostics tab (Goals → Conversions → Summary → Diagnostics), sitting alongside the Enhanced Conversions overview. The card shows whether web Consent Mode is rated Excellent, Good, or Needs Attention, with a "View details" link to inspect modelling uplift and domain-by-country breakdowns.

  • Consent Mode gets new Conversion Diagnostics insights in Google Ads

    Google has added new insights to Conversion Diagnostics that show whether Consent Mode is correctly implemented and whether conversion modelling is active. The diagnostics now report the exact date modelling started and the resulting conversion uplift percentage.

  • Consent Mode now visible in Conversion Diagnostics

    Google has added new insights for Consent Mode directly within Conversion Diagnostics, making consent status measurable within the Google Ads interface. This provides advertisers with clearer visibility into how consent settings affect their conversion tracking.

  • Conversational Analytics lands in Looker Studio in preview

    Google added Conversational Analytics inside Looker Studio, carrying a preview badge and available on the free tier. Questions in plain language return analysis of connected data.

  • Conversational Attributes in Merchant Centre: the new product data layer for AI surfaces

    Conversational Attributes are a new set of Merchant Centre product data fields designed specifically for discovery in AI Mode and conversational commerce surfaces. The new attributes include Question & Answer, Additional Variants, Popularity Rank, Related Products, Document Link, and Item Group.

  • Conversational campaign setup builds drafts from a landing page

    Arpan Banerjee demonstrated a Google Ads setup flow that scans a landing-page URL, proposes goals and a business summary, and generates themed ad groups with keywords, copy, sitelinks, and images. Advertisers can refine the draft through a chat panel, and nothing is published before approval.

  • Conversion attribution is now tied to the install date rather than ad interaction

    Google has changed how it attributes conversions for app campaigns, now crediting the day of install rather than the day of the ad interaction. The shift should reduce discrepancies between Google Ads data and mobile measurement partner (MMP) reporting, which has long been a source of frustration for app marketers trying to reconcile figures across platforms.

  • Conversion reporting adds a segmented tooltip with view-through data

    Hovering the Conversions column now shows a tooltip with three segments, including conversion value and view-through attribution. For you, this means ChatGPT Ads reporting gains attribution depth, so note how much credit comes from views rather than clicks.

  • Conversion Tracking Diagnostics in Copilot: no-prompt mode

    Microsoft introduced Conversion Tracking Diagnostics as a new Copilot capability that auto-detects UET tag issues, conversion goal misconfigurations, and tracking gaps. The Conversion Goals view surfaces statuses for each goal: "Recording conversions," "Tag inactive," "No recent conversions," "Unverified": with one-click remediation paths for each issue type.

  • Conversions API server-to-server for real-time first-party data sharing

    Microsoft confirmed at Activate that a Conversions API server-to-server integration is coming for real-time data sharing across web, app, and offline first-party data sources. Alongside it: simplified conversion tracking and management workflows.

  • Conversions arrives as a campaign objective

    ChatGPT Ads now offers Conversions as a campaign objective, currently for Standard campaigns only, not Product feed campaigns. For you, this means optimisation beyond clicks becomes possible, so test the objective against your existing setup.

  • Copilot Cowork adds event triggers and browser automation.

    Microsoft Copilot Cowork can now run tasks triggered by events across Teams, Outlook, and meetings, described in plain language, such as a specific sender, an @mention, or a keyword. Everything runs on a draft-and-approve model under the user's own permissions, and browser automation is now generally available, building on the general availability of Cowork covered in Week 27.

  • Copilot Studio launches visual workflow designer for agentic automation

    Microsoft has announced a visual workflow designer for Copilot Studio, replacing the previous logic-rigid workflow construction with a drag-and-drop canvas that integrates Copilot Studio agents and AI actions as steps in the flow. Jack Rowbotham has flagged the launch with its three structural advances.

  • "Copy and edit with AI" beta button appears in PMax asset groups

    Thomas Eccel has spotted a new Beta button in Performance Max asset groups labelled "Copy and edit with AI." The feature duplicates an entire asset group in one click and connects to Google's creative editing tools: Nano Banana 2 for image generation and editing, and Veo 3 for video variations: allowing AI-remixed creative variants to be produced without leaving the Google Ads interface.

  • Core Local Services Ads details now sync from Business Profile

    Anthony Higman flagged a Local Services Ads change tied to the migration into Google Ads. Google's documentation clarifies that core details such as business name, physical address, and standard hours sync one way from Google Business Profile, while photos, service areas, routing numbers, and schedules retain separate controls.

  • Costco joins Google's Commerce Media Suite

    Google Marketing Platform has confirmed that Costco Retail Media is officially joining Google's Commerce Media Suite, letting brands connect with Costco Wholesale's first-party audience data through Google's commerce media stack. The partnership extends Google's retail media network: which already includes major partners across grocery, big-box, and pharmacy: into Costco's distinctive membership-based audience.

  • Cowork is now available on Windows

    Anthropic has launched Cowork for Windows, following the macOS release. The desktop tool allows non-developers to automate file and task management using Claude.

  • Creative insights and one-click A/B testing in Asset Studio

    Creative insights and experimentation capabilities land inside Asset Studio with three structural additions: One-Click "Save and Set Experiment" turns any PMax ad or asset group edit into a structured A/B test automatically; Creative Capabilities in Ask Advisor provide real-time asset-performance diagnostics and thematic-coverage analysis; and Asset Optimisation for Demand Gen delivers proactive AI-driven nudges, asset suggestions, and one-click AI fixes for issues like logo placement, video trimming, and aspect ratio coverage.

  • Creator videos appear directly in Google Ads asset picker

    Creator videos in the asset picker is a new Demand Gen feature that surfaces a library of suggested creator partnership videos directly in the Google Ads asset picker during campaign setup. The system automatically identifies relevant creator content tailored to the brand, increases campaign authenticity via trusted creator voices, and reduces creative production time by pulling existing video content into the campaign.

  • Criteo €40M GDPR fine confirmed by French Conseil d'État

    David Pombar Lourido has flagged that the €40 million GDPR fine against Criteo has been confirmed by the French Conseil d'État: the highest administrative court in France: making it final and no longer subject to appeal. The fine reflects data collected and used without a proper legal basis across thousands of marketing stacks where Criteo is deeply embedded.

  • Criteo joins OpenAI advertising pilot in ChatGPT

    Criteo has announced that it is joining OpenAI's advertising pilot for ChatGPT, expanding its commerce media capabilities to conversational AI surfaces. For you, this means retail media and commerce advertising is extending into AI assistant experiences.

  • Cross-account portfolio bidding + dedicated Bid strategy report

    Microsoft launched a dedicated Bid strategy report that shows strategy status and performance metrics (average target ROAS, ROAS, revenue, conversions), with a conversion delay window visualisation, and full bid strategy settings (Target ROAS, Maximum CPC). Paired with this: Cross-account portfolio bidding lets agencies group campaigns across multiple accounts under a single strategy.

  • Cross-channel conversion reporting now available in Google Analytics

    Google Analytics has introduced cross-channel conversion reporting, allowing advertisers to connect paid advertising, organic marketing, and site behaviour in a single view. The feature includes separate reporting sections for conversions and key events, attribution model comparison, and the ability to switch between Google Analytics and Google Ads attribution settings.

  • Crypto and complex financial product certifications move into Google Ads accounts

    Google has updated its certification process to allow advertisers to apply for cryptocurrency and complex speculative financial product certifications directly inside their Google Ads account, starting May 2026. The new in-account flow covers four certification categories: cryptocurrency exchanges and software wallets, cryptocurrency hardware wallets, cryptocurrency coin trust, and complex speculative financial products.

  • Crypto certification is now available directly in Google Ads accounts

    Google is streamlining access to crypto and complex speculative financial product advertising by allowing some advertisers to apply for certification directly within their Google Ads accounts. Previously, certification required a separate application process outside the platform - an administrative hurdle that added friction for legitimate advertisers in the space.

  • CSS Group calls for reciprocal access in Shopping results

    An open letter published by Shoptimised sets out CSS Group's position on Shopping access and DMA enforcement. The signatories call for reciprocal visibility and testing of proposed changes. This is an industry position, not an enacted advertising rule.

  • Custom audiences coming next to ChatGPT Ads

    Juozas Kaziukėnas has flagged the next major feature on the ChatGPT Ads roadmap: custom audiences. The feature will let advertisers upload raw or hashed email addresses and phone numbers to ChatGPT Ads, matching them against ChatGPT user accounts to enable targeting existing customers, retargeting website visitors with known contact details, and excluding current customers from prospecting campaigns.

  • Custom Columns expand to all conversion metrics

    Custom Columns now supports all conversion metrics: including goal segmentation and metrics like CPA and ROAS. Build formulas using CPA, Conv., Conv. rate, Revenue, Return on ad spend, and the All-conv. variants.

  • Custom labels arrive in Demand Gen campaigns

    Google has added support for custom labels in Demand Gen campaigns, flagged by Emmanuel Flossie. Custom labels: long available in Shopping for segmenting products by attributes such as margin, season, or bestseller status: can now be used to organise and report on Demand Gen, giving advertisers a familiar lever for structuring campaigns around product groupings.

  • Customer acquisition gains a "Report on new customers acquired" option

    The new customer acquisition setting now offers a third option: report on acquired customers without changing your bidding. Previously, the new-versus-existing customer split required selecting a bid-higher or new-customers-only mode.

  • Customer Lifecycle Optimisation gets a dedicated conversion section

    Google Ads is surfacing Customer Acquisition, Lapsed Customers, and Loyalty Programme Members together inside the Conversions Summary page. Some functions require an audience segment with at least 100 active members, and the controls connect customer status more directly with bidding and value rules.

  • Customer Match uploads arrive through the Merchant Centre

    Google Ads now enables Customer Match list uploads through Merchant Centre, reported by PPC News Feed. Retailers can manage match audiences where their product data already lives.

  • Data-Driven Attribution rolls out for specific bid strategies

    Data-Driven Attribution (DDA) is rolling out by the end of May 2026: an attribution model that assigns conversion credit across the full customer journey for specific Microsoft Ads bid strategies. Brings Microsoft attribution capability closer to Google's DDA standard.

  • Data Manager adds ActiveCampaign as a native direct integration

    Google has updated Data Manager to include ActiveCampaign as a supported direct integration, allowing advertisers to connect CRM and email marketing data directly to Google Ads without relying on third-party connectors. The integration supports creating Customer Match audiences and importing offline conversion data.

  • Data Manager API adds Google Marketing Platform event ingestion and IP support

    Google has expanded the Data Manager API to send offline conversion events to Google Marketing Platform products: Campaign Manager 360, Search Ads 360, and Display & Video 360. The AdIdentifiers object now includes dclid, impressionId, matchId, and encrypted user IDs, as well as IP ingestion support for Google Ads Customer Match.

  • Data Manager API adds new connector support

    Google has expanded the Data Manager API with new connector support, detailed in the Google Ads Developer Blog. The expansion lets advertisers combine the foundational Google tag with richer customer signals: such as store sales, CRM events, and offline conversions: through a single API surface rather than the previously fragmented per-source integrations.

  • Data Manager API gets dedicated Discord channels

    Google has added dedicated channels for the Data Manager API to its Google Advertising and Measurement Community Discord server: #data-manager-api for questions and feedback, and #announce-data-manager-api for product news. Google's Developer Relations team will be actively present on both channels.

  • Data Manager goes universal with new integrations, map view, and IAB-standard API

    Data Manager: Google's first-party data connection and management hub: becomes universal as part of GML 2026. The UI is now accessible directly across Google Ads, Search Ads 360, and Campaign Manager 360 (with Google Analytics coming soon).

  • Data retention 37-month policy enforcement: final reminder before 1 June

    Google Ads will enforce the 37-month data retention policy from 1 June 2026, with VIVEK GUPTA flagging the deadline ahead of enforcement. The policy was officially confirmed in the Google Ads Developer Blog (covered in Week 19) and applies to the Google Ads API, Google Ads scripts, the Google Analytics Data API, and the BigQuery Data Transfer Service.

  • Decision frameworks for data-driven marketing

    Arben Kqiku has published a guide on decision frameworks for data-driven marketing, addressing the gap between abundant data and clear decision-making. The article covers how to structure choices using potential (opportunity size) and efficiency (execution quality) dimensions, with practical examples from financial industry funnel analysis.

  • Demand Gen campaigns now support Google Maps as a channel option

    Google Maps is now a selectable channel in Demand Gen's Channel Control settings. You can now include Maps in your channel mix or run Maps-only campaigns.

  • Demand Gen Drop adds Commerce Media Suite support and view-through optimisation

    Google has rolled out two updates to Demand Gen as part of the April Demand Gen Drop. Demand Gen in Commerce Media Suite extends retailer first-party catalogue and conversion data into Demand Gen inventory in Google Ads, building on existing Display & Video 360 and Search Ads 360 support.

  • Demand Gen gets AI-assisted campaign creation from existing PMax campaigns

    AI-assisted Demand Gen campaign creation is a new workflow that uses account-level intelligence to pre-fill Demand Gen campaigns with optimal budget, bidding, and audience settings based on existing Performance Max campaigns. The system uses historical performance to recommend campaign best practices, provides a clear rationale for each setting, and reduces manual entry errors.

  • Demand Gen in Commerce Media Suite unlocks retailer first-party data activation

    Demand Gen campaigns are now generally available within Commerce Media Suite: letting brands use retailers' first-party data to reach high-intent shoppers across YouTube, Discover, and Gmail. The integration enables brand-retailer collaboration on YouTube and Demand Gen surfaces, with conversion and sales optimisation powered by retailer first-party data flowing through Google AI.

  • Demand Gen Lookalike audiences are changing in March

    Starting in March 2026, Lookalike audiences in Demand Gen campaigns will see changes to how they function. Advertisers should review their audience configurations before the update takes effect.

  • Demand Gen March 2026 drop: Creator Partnerships, follow-on views, and Veo integration

    Google's March Demand Gen update introduces three new capabilities. Creator Partnerships with Google Ads is now available, enabling advertisers to discover, connect with, and activate creator content directly as Demand Gen assets: Google cites an average 30% increase in conversion lift on YouTube Shorts when authentic creator assets are used versus brand-only creative.

  • Demand Gen on Discover with view-through conversions moves to CPM billing

    Google is changing how Demand Gen campaigns on Discover are billed, flagged by Arpan Banerjee. From 15 July 2026, Demand Gen campaigns on Discover that have view-through conversion optimisation enabled will move from cost-per-click to cost-per-impression billing.

  • Demand Gen tests messaging conversations and richer travel ads

    Google is testing Demand Gen ads on YouTube that let viewers start conversations with brands through messaging apps. It is also adding local activities, events, real-time offers, and more personalised hotel ads for travel advertisers.

  • Demand Gen Uplift Experiments measure incremental impact alongside PMax

    Demand Gen Uplift Experiments is a new automated A/B testing framework that measures the statistically significant uplift of adding Demand Gen to an existing campaign mix (PMax, App, Video, Display). The mechanic provides a turnkey way to isolate Demand Gen's impact on conversions, sales, CPA, or ROAS: answering the long-standing question of whether Demand Gen is incremental or cannibalising.

  • Demand Gen view-through conversions go video-only and opt-in

    Google's advertiser email details three Demand Gen changes coming in the next months. VTC optimisation will apply to video assets only; image VTCs will still be reported in secondary columns but will no longer be biddable or appear in the main Conversions column.

  • Demand-led budget pacing, Smart Bidding Exploration, and Campaign total budgets land in Search

    Three Search-side budget and bidding upgrades land alongside the AI Max GA. Demand-led budget pacing uses Google AI to optimise spend toward consumer demand peaks: capturing more volume on high-demand days and reducing spend on slow days, while respecting daily and monthly limits.

  • Dentsu and WPP exit The Trade Desk's OpenPath

    Two of the world's largest advertising holding companies have quietly pulled back from The Trade Desk's OpenPath initiative. Trishla Ostwal reports that both Dentsu and WPP cited concerns over transparency, control, and undisclosed costs as reasons for their withdrawal.

  • "Destination not working" false positive disapproval wave confirmed

    Anthony Higman flagged a widespread Google Ads policy glitch sending mass "Destination not working" warning emails across accounts, confirmed as false positives across the PPC community. No corrective action is required on landing pages for accounts that received these notifications.

  • Direct Offers expands to bundling, native checkout, and travel

    Direct Offers: the format that surfaces exclusive promotions directly within AI Mode and Search at the moment of purchasing intent: has expanded materially. New for 2026: Direct Offers move from the AI Mode product viewer to the AI Mode answer itself, allowing retailers to feature discounts alongside other products during exploration.

  • Disney announces vertical video coming to streaming platforms

    Disney has announced vertical video integration for its streaming environment. The format will complement landscape mode rather than replace it, designed as a native fit for mobile environments.

  • Disney fined $2.75M for ignoring consumer opt-outs

    The California Attorney General has fined The Walt Disney Company $2.75 million for failing to stop selling and sharing consumer data after users explicitly opted out. The enforcement action reflects California's increasingly aggressive approach to privacy violations under the CCPA.

  • Display campaigns move under Demand Gen as a standalone campaign type

    Google has made Display inventory accessible through Demand Gen campaigns, signalling the end of the standalone Display campaign. Thomas Eccel flagged the change, noting that the move had been widely expected and that it follows the earlier migrations of Video Action campaigns and uploaded display banners into Demand Gen.

  • Display & Video 360 adds biddable live sports CTV capabilities with NBCUniversal Olympics inventory

    Google has announced new biddable live sports features in Display & Video 360, including access to NBCUniversal's programmatic inventory for the Olympic Winter Games. New capabilities include unified reach combining Google's audience signals with live sports CTV inventory, cross-device frequency management with household-level signals to prevent ad fatigue, AI-powered cross-device conversion tracking connecting CTV impressions to purchases, and a redesigned Marketplace for one-click live sports package activation.

  • Display & Video 360 sunset Campaign and Insertion Order targeting on February

    Google will sunset Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files on February 23, 2026, aligning with the DV360 UI removal. After this date, API requests for AssignedTargetingOption resources under Campaign or InsertionOrder will return 404 errors, as will requests to advertisers.lineItems.generateDefault.

  • DV360 API April 2026 update adds Demand Gen beta support

    Google has released the April 2026 update to the Display & Video 360 API. The update adds beta support for Demand Gen resource management: allowlisted customers can now create, update, and delete Demand Gen line items, ad groups, ads, and targeting via the API, with full general availability planned later in 2026.

  • DV360 API drops several brand-safety exclusions in October

    From 1 October, the Display & Video 360 API and Structured Data Files will no longer support exclusions for specific digital content labels and most sensitive categories. From 12 October, YouTube responsive ads created or updated through these routes must also include a business name and logo unless defaults already exist at advertiser level.

  • DV360 API joins Google's Advertising and Measurement Community Discord

    Google has launched dedicated Discord channels for the Display & Video 360 API, Structured Data Files, and the Bid Manager API on the existing Google Advertising and Measurement Community server: the first official community engagement channel for DV360 bulk tools. The DV360 API and Structured Data Files documentation has also been redesigned with task guides, concept guides, and improved navigation.

  • DV360 × YouTube collaboration extends programmatic access to premium inventory

    DG Media Network has announced a new collaboration with Google Display & Video 360 and YouTube, expanding how brands programmatically access premium YouTube inventory through the DV360 buying surface. The partnership extends programmatic targeting and bidding controls into YouTube inventory that has historically been less accessible through DV360, particularly for advertisers running cross-channel programmatic strategies.

  • Google’s original September 2026 DSA upgrade plan has been superseded

    Google’s 11 June update moves the start of automatic DSA upgrades to February 2027. Automatically created assets and campaign-level broad match remain on the September 2026 timetable.

  • eMarketer: Meta to overtake Google in global digital ad revenues in 2026

    eMarketer has published a forecast projecting Meta's global net ad revenue at $243.46 billion in 2026, ahead of Google's $239.54 billion: the first time Meta is forecast to lead globally. Meta's year-on-year growth rate is 24.1%, roughly double Google's 11.9%.

  • Enhanced conversions for web and leads to merge into a single on/off switch from June 2026

    Google has announced that enhanced conversions for web and enhanced conversions for leads will be combined into a single feature with a unified on/off toggle, effective June 2026. From April 2026, Google Ads will simultaneously accept user-provided data from website tags, the Data Manager, and API connections: removing the requirement to choose a single implementation method.