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• Paid Media Collective

  Discover paid media news, tools, resources and practical ideas, with credit to the people who share them.

• Paid media news

  Advertising updates, platform changes and practitioner perspectives, connected to their original sources.

• 3 days that reset H2 2026 - Microsoft Activate, Google I/O, and Google Marketing Live

  This week features three major industry events over three consecutive days, with some overlapping schedules.

• $5 minimum daily budget coming for Demand Gen campaigns

  Starting April 1, 2026, the Google Ads API will enforce a minimum daily budget of $5 USD (or local currency equivalent) for all Demand Gen campaigns. Google states this ensures campaigns have adequate budget to navigate the initial learning phase.

• A 4,827-word Google Merchant Centre audit framework

  Simone Parodi published the full Merchant Centre audit he runs for ecommerce clients, with real case studies, data breakdowns, and a title-audit structure. For you, this means a ready-made feed audit you can run this week, so benchmark your own titles against it.

• A court dismisses Google's lawsuit over search result scraping

  A federal court threw out Google's case against SerpApi, a company scraping Google Search results. Google argued bypassing its anti-bot systems was unlawful; the court disagreed.

• A "Deal Ends" annotation appears as an experiment

  Google Merchant Centre product listing ads show a new experimental annotation named Deal Ends. Time-limited urgency reaches Shopping surfaces natively.

• A dedicated Ad Groups tab arrives in Amazon Ads

  Amazon Ads introduced a dedicated Ad Groups tab that brings ad groups from Sponsored Products, Sponsored Brands, Sponsored Display, and Multimedia Solutions into a single centralised view. The interface currently appears on UK accounts, with a broader marketplace rollout expected.

• A descriptive heading appears above ChatGPT ads

  ChatGPT is testing a descriptive heading directly above the ad unit in results, similar to what Google's AI Mode already shows. For you, this means ad labelling and framing in AI answers keep evolving, so track how the heading affects engagement once it reaches your ads.

• A GA4 change inflates Direct revenue from 2 August

  Multiple unrelated GA4 properties show Direct suddenly gaining revenue from 2 August, with consistent patterns suggesting an attribution bug rather than a tracking change. For you, this means channel revenue since 2 August may be misattributed, so annotate reports and hold off on budget decisions built on Direct's jump.

• A German court rules pre-contact lead scoring unlawful

  A solar company lost its GDPR challenge over Schufa credit checks run on prospects before any site visit, with the court holding that scoring leads through a credit bureau before first commercial contact lacked a lawful basis. For you, this means ordinary lead-gen funnels that pipe form fills into third-party scoring now have a precedent against them, so review your European scoring flows.

• A "Has improvements" tracking status appears on conversion actions

  A new "Has improvements" Tracking Status was spotted on a store visit conversion action during an account audit. Clicking it shows what is missing to enhance the conversion setup.

• A help doc arrives for offline conversions with GBRAID

  Google published documentation for setting up offline conversions using GBRAID, the iOS click identifier. For you, this means iOS offline measurement has an official recipe, so align imports with the documented setup if App Tracking Transparency affects you.

• Google details eligibility for Local Customer Optimization

  Google's current help guide sets out Local Customer Optimization for Performance Max with store goals. This week's rollout announcement, published by Ginny Marvin as AdsLiaison, adds context to…

• A help page formalises Text Disclaimers in Search ads

  Google published a help page for the Text Disclaimers asset, documenting the compliance feature first covered in Week 25. For you, this means official guidance now exists for regulated-industry disclaimers, so align existing setups with the documented behaviour.

• A High Engagement Ads setting appears for App campaigns

  Google Ads now offers a High Engagement Ads setting for App campaigns, enabling ad formats that focus on attributed conversions and stronger user engagement. The setting is optional and is at the account level, alongside a new Click to Call Terms item that shows whether communication terms were accepted.

• A Merchant Centre API issue delays feed updates

  Bia Camargo has flagged a Google Merchant Centre API issue delaying product submissions and feed updates across integrations. Feeds that suddenly stop updating may be affected by a platform-side issue rather than an advertiser's own setup, leaving teams refreshing diagnostics while submissions lag.

• A native commerce attribute appears in Merchant Centre documentation

  A new Merchant Centre help page reference documents a native commerce attribute intended to support checkout experiences within Google surfaces. The documentation does not establish universal activation for all merchants or markets.

• A right-to-be-forgotten delisting surfaces in Search Console

  A Search Console notice flagged that a page on a UK site had been delisted from name-based search results in European versions of Google. It shows EU right-to-be-forgotten requests being sent to site owners as formal notices.

• A Shopify outage triggers mass Merchant Centre disapprovals

  A widespread Shopify outage caused a significant wave of "product page unavailable" disapprovals across Google Merchant Centre, flagged by Chelsea Harding, Barry Schwartz, Catalina Koop, and Shivam Pandey. Google's crawler interpreted store pages as down during the incident and disapproved products even where the landing pages were live and loading correctly when tested manually.

• A UK tribunal certifies a £5bn opt-out claim over search ad prices

  The Competition Appeal Tribunal certified a collective claim worth up to £5bn against Google, covering advertisers who bought UK search ads between 2011 and 2025. The case is opt-out: every qualifying UK advertiser is in the class by default.

• A Voiceover video enhancement can switch itself on in PMax and Demand Gen

  Thomas Eccel has flagged a new Voiceover video enhancement now live in Performance Max and Demand Gen. When a video has no voice track, Google's AI can select one of the advertiser's text assets, convert it into a voiceover, and automatically add it to a new version of the creative.

• A YouTube "subsequent views" conversion switches itself on

  Manuel Lodi has flagged that after Google auto-linked Google Ads and YouTube accounts, it created a "YouTube subsequent views" conversion and set it as Primary. Because each organic view counts as a conversion, some Performance Max campaigns shifted most budget to the Video channel.

• Ad preview hub for Audience ads

  A new preview hub lets advertisers see how ads appear across the Microsoft Advertising Network. You can preview ads on specific publishers (currently MSN and Outlook, with more coming), select individual assets, toggle between device views, and switch between full-page context and isolated ad view.

• Ad Strength shows no correlation with CPA across 3,900 ads

  An analysis of 3,900 Google ads across 65 accounts found Ad Strength does not correlate with CPA. The grade reflects headline volume, keyword relevance, asset uniqueness, and pinning rather than performance.

• Adobe completes Semrush acquisition

  Adobe has completed its acquisition of Semrush, consolidating Semrush's SEO, content marketing, and competitive intelligence tooling into the broader Adobe marketing stack. Oliver Ewbank has flagged the completion.

• Adobe launches Firefly AI Assistant in public beta

  Adobe has released the Firefly AI Assistant in public beta, positioning it as a conversational layer over the broader Firefly creative tooling: turning manual editing workflows into chat-driven instructions. Kris Kashtanova has flagged the public beta and notes the practical shift: complete edits that previously required manual layer manipulation can now be issued as a single conversational instruction.

• Adobe partners with OpenAI to test ads in ChatGPT

  Adobe is expanding its partnership with OpenAI as a pilot partner in the Ad Pilot Program, now testing with logged-in users 18 years and older in the US on the free and Go tiers. As part of the pilot, Adobe will run ads for Acrobat Studio and Adobe Firefly.

• Ads Advisor chat button appears directly inside the campaign setup flow

  Arpan Banerjee has discovered that Google Ads now offers a direct "Open chat" button inside the campaign setup interface, allowing advertisers to chat with Ads Advisor while building a campaign. The placement surfaces Ads Advisor at the moment of campaign creation rather than requiring a separate navigation step.

• Ads answer 73.6% of shopping questions, logging shows

  A monitoring project logged ChatGPT's ad payload across shopping queries: 54,899 placements from 1,844 advertisers, with 73.6% of questions returning an ad in the answer. Separately, 2,882 UK advertisers ran ChatGPT Ads in July.

• Ads can show Eligible (Limited) while marked Under Re-Review

  Anthony Higman spotted a new Under Re-Review label appearing alongside an Eligible (Limited) ad status. Google has not documented whether the state is broadly rolling out or exactly what triggers a second review, so the observation should not yet be treated as a new appeal process.

• Ads Decoded episode 5: mastering lead quality in a fragmented signal environment

  Ginny Marvin's Ads Decoded podcast has released episode 5, focused on lead generation measurement. The episode covers mapping the full customer journey from first click to offline sale, using Data Manager to connect CRM and offline data sources for high-frequency uploads, identifying conversion actions that balance volume with short enough delays to fuel Smart Bidding, and the role YouTube plays in a performance-led lead-gen strategy.

• Ads Decoded: Ginny Marvin answers measurement questions for conversational search

  In this Community Q&A edition of Ads Decoded, Google Ads Liaison Ginny Marvin answers practitioner questions on measuring campaign success as search queries turn into conversations. For you, this means official guidance on measurement in conversational search, so worth the watch as intent-driven queries reshape campaign rules.

• Ads Decoded: Ginny Marvin answers questions on the 17 August bidding update

  Google's Ads Liaison posted a video Q&A addressing advertiser concerns about the 17 August bidding changes first covered in Week 25. For you, this means official answers on the most debated change of the summer, so watch it before the update lands.

• Ads DevCast episode 2: Data Manager API unifies audience and conversion ingestion

  Cory Liseno has published episode 2 of the Ads DevCast podcast, focused on the Data Manager API with Product Manager Melissa Ng. The episode covers how the unified ingestion API enables first-party data to be sent to multiple Google advertising products: Google Ads, DV360, and others: in a single API call, reducing engineering overhead and the need for fragmented pipelines.

• Ads DevCast Episode 3: AI productivity tools for Google Ads developers

  Cory Liseno and Matt Landers have published episode 3 of the Ads DevCast, covering the new Google Ads and Analytics MCP servers for cross-platform data analysis, the Google Ads API Developer Assistant for writing and debugging API integrations, new Data Manager UI diagnostics, and AdMob SDK migration tools. Available on YouTube, YouTube Music, and as a blog post.

• Ads in AI Mode launch with three new formats: Conversational Discovery, Highlighted Answers, and Direct Offers

  Google has officially launched Ads in AI Mode, a new generation of ad formats designed for the conversational, multimodal queries that now dominate AI Mode and AI Overviews. Glenn Gabe and Ginny Marvin both flagged the launch as the headline shift from the GML keynote.

• Ads Manager adds an app and platform selectors

  Anthony Higman spotted a new ChatGPT Ads Manager app, followed by controls to choose whether ads are served in the iOS app, Android app, or on the web. These are account-level observations rather than a published universal rollout, so availability may differ.

• Ads MCP server permissions become manageable in Business Suite

  You can now manage which actions third-party AI agents take in your ad accounts and catalogues, from a new MCP section under Integrations in Business Suite. This continues the MCP server opening covered in Week 29.

• Ads now appear on 29% of commercial AI Mode queries

  An SE Ranking study of 50,032 keywords found ads showing on 29.45% of commercial queries in Google AI Mode. Greg Sterling notes Google sees AI Mode as a way to expand the number of SERPs carrying ads.

• Ads start rolling out inside AI Mode

  Google has begun serving ads in AI Mode, with five formats now appearing: standard text ads, Shopping ads placed inline with organic results, and a product grid format. The rollout follows the formats Google previewed at Google Marketing Live.

• Google schedules begin-to-render counting for display impressions

  Google will move AdSense and Ad Manager display impression counting to begin-to-render on 17 February 2027, covering web, mobile web, and connected TV banner inventory.

• Affiliate partnerships boost lets merchants amplify organic creator videos in Demand Gen

  Affiliate partnerships boost is a new advertising solution that lets merchants discover and boost organic YouTube Shopping affiliate videos within Demand Gen campaigns. The structural value: merchants leverage existing creator trust at scale, with the licensing and discovery workflow streamlined inside Google Ads.

• Agency accounts can now link 1,000 Merchant Centre accounts

  Google Merchant Centre agency accounts can be linked to up to 1,000 Merchant Centre accounts. For you, this means large agency setups get room to consolidate, so revisit account architecture if you were working around the old cap.

• Agents on BigQuery enable conversational analytics

  Google Cloud has launched Agents on BigQuery, allowing users to build conversational analytics services by selecting tables and letting Gemini handle queries. The agent uses Gemini to understand questions, builds precise SQL queries, and determines the best visualisation format.

• AI Assistant set to become a Default Channel Group in GA4

  Google Analytics 4 is adding AI Assistant as a Default Channel Group: a structural addition that will let GA4 properties automatically track traffic from ChatGPT, Claude, Perplexity, Gemini and other AI assistants as a discrete channel rather than burying it under Referral or Direct. Brie E.

• AI Brief launches as the new way to steer AI Max in your own words

  AI Brief is the structural new layer in AI Max that lets advertisers steer Gemini's targeting and creative customisation through natural-language guidelines: Messaging Guidelines (what your ads should and shouldn't say, e.g., "never mention prices" or "focus on my fall collection"), Matching Guidelines (which searches to capture or avoid, e.g., "avoid searches for in-person degrees"), and Audience Guidelines (how to tailor messaging for different segments, e.g., "for people who are health conscious, highlight our clean products"). The interface previews sample assets and searches; advertisers iterate the brief until the previewed output matches the intended direction.

• AI-generated descriptions reach product ads on mobile

  Mobile product ads are showing a "generating insights with AI" notice that transforms into a description beneath the ad unit. This continues the AI-descriptions rollout covered in Week 27, now on Shopping surfaces.

• AI Max ad group settings become visible in campaign setup

  The new AI Max ad group settings now appear when building a Search campaign. They show campaign-level AI Max confirmation and a search-term-matching beta that expands keywords to broad match.

• AI Max adds a Branded Searches control with three serving options

  Google Ads has given AI Max campaigns a dedicated Branded Searches control, surfaced by Thomas Eccel. Advertisers can now choose exactly how AI Max handles brand queries with three settings: show ads on all relevant searches (the default), control branded searches through brand inclusions and exclusions, or show ads only on unbranded searches.

• AI Max expands to Shopping campaigns to capture conversational queries

  Google has launched AI Max for Shopping, extending the AI Max model from Search into the Shopping campaign type. The system uses Merchant Centre feeds to transform product data into dynamic Shopping ads that answer conversational queries: capturing the long-tail searches that standard Shopping campaigns historically miss because they fall outside literal product keyword matches.

• AI Max for Search exits beta and goes generally available globally

  AI Max for Search Campaigns is officially out of beta and generally available globally as of GML 2026. Helen Gietmann shared practitioner experience from running AI Max across multiple clients: text customisation and Final URL Expansion (FUE) have delivered strong results, while search-term matching has been the more variable component.

• AI Max for Shopping campaigns launches with a one-click upgrade from standard Shopping

  AI Max for Shopping campaigns is rolling out to retailers, bringing the AI Max toggle to standard Shopping campaigns as a one-click upgrade.

• AI Max Guide: 18-page report published

  Miles Ryan at Smarter Ecommerce has published an 18-page report on AI Max for Search Campaigns, covering 10 topics including feature comparisons with legacy tech, automation overlap, why AI Max will officially replace DSA, real-world performance data, and known pitfalls. The report includes a new script, designed with Ivan Petrov, that filters and scores the AI Max search term and landing page report data, from best to worst performers.

• AI Max introduces AI Brief and text disclaimers as the product turns one

  Google has marked AI Max for Search's first anniversary with two practitioner-facing additions. AI Brief is a Gemini-powered control layer that lets advertisers steer AI Max in plain English across three dimensions: Messaging Guidelines (what ads should and should not say, e.g. "never mention prices"), Matching Guidelines (which searches to capture or avoid, e.g. "prioritise searches for healthy pantry staples"), and Audience Guidelines (tailored messages for specific cohorts).

• AI Max is showing CTR improvements in Google Ad Grants accounts

  Jason King, a Google Ad Grants consultant, has observed steady improvements in CTR across 20 Ad Grants accounts since the AI Max rollout. Average CTR has risen from 4.8% in mid-December to 8.2% currently, the highest since AI Overviews launched in August 2024.

• Google clarifies keyword priority for the move to AI Max

  Google’s AI Max guidance now explains that broad keywords lose the special exact-match priority associated with the campaign-level broad match setting when that setting is disabled, or the campaign moves to AI Max.

• AI Max rewrites over a quarter of exact match impressions, smec data shows

  Smarter Ecommerce analysed 383 million Search impressions with AI Max activated. Over 25% of exact match keyword impressions were served on AI Max's expanded matching rather than the keyword as written.

• AI Max rolls out globally for Search campaigns

  Microsoft Advertising is rolling out AI Max globally as an optional Search campaign suite, covering expanded query matching, text customisation, and final URL optimisation. Navah Hopkins surfaced the rollout first, with Barry Schwartz amplifying it.

• AI Max shows how it rewrites your headlines

  Shubham Soni has flagged a refreshed AI Max text customisation interface in Search campaign creation. Instead of describing the feature, Google now visually shows how AI rewrites headlines based on the user's query.

• AI Max URL controls clarified ahead of DSA migration

  Ginny Marvin (Google Ads Product Liaison) has detailed AI Max's URL-targeting capabilities in reply to Gabriele Benedetti's question about parity with DSA campaigns. The clarification corrects the assumption that AI Max lacks landing-page targeting: AI Max does support a combination of URL rule types: URLs, custom labels in page feeds, and URL combo rules: similar to DSA.

• AI monthly sessions are now 56% the size of search worldwide

  New research from Graphite.io, published this week, overturns the conventional view that AI usage data: typically drawn solely from web traffic: provides the full picture. Combining web visits and mobile app sessions across the top five LLM products (ChatGPT, Gemini, Perplexity, Grok, and Claude), the study finds that AI now receives 45 billion monthly sessions worldwide, equivalent to 56% of search engine sessions globally and 34% in the US.

• AI Overview Map Pack merges organic links into business profiles

  Google is testing a new AI Overview Map Pack format that merges organic links to external websites directly into Google Business Profiles. Clicking the links opens a card at the bottom of the mobile screen that shows different linked entities: effectively layering third-party content onto local business results.

• AI Overviews and AI Mode launch in France

  Google launched both AI Overviews and AI Mode in France, announced by Search lead Elizabeth Reid. France had been a notable holdout market.

• AI Performance Insights in Merchant Centre reveals brand visibility in AI surfaces

  AI Performance Insights is a new Merchant Centre reporting suite that shows how products are being discovered on AI Mode, Gemini, and AI Overviews. The reporting includes brand Share of Voice vs. similar brands, journey-stage breakdown (discovery, evaluation, purchase), product term popularity, and structured attribute completeness scoring.

• Google Ads AI Dashboards appear in some advertiser accounts

  Thomas Eccel reports seeing AI Dashboards in some Google Ads accounts. The interface can create visual reports from text prompts and add an AI-generated summary. This supplies a reported availability update to the earlier dashboard preview, without establishing a general rollout or validating the suggested explanations.

• AI-powered Shopping ads land with Gemini-generated explainers

  AI-powered Shopping ads use Gemini to identify the most relevant products for a shopper's query and instantly write a custom explainer highlighting why each product is the right answer. The mechanic transforms Shopping ads from product-only listings into product + expert summary results, replacing standard product results with a Gemini-powered shopping experience for considered purchases such as espresso machines, fridges, or TVs.

• AI video generator CTA appears inside Demand Gen campaigns (beta)

  Thomas Eccel has spotted an AI video generator CTA appearing in Demand Gen campaigns as a beta feature: a "Create video" button in the campaign creation flow that lets advertisers generate AI-powered video assets directly in Demand Gen without going through external production tooling. The feature is in beta and not yet broadly available.

• Albertsons brings retail signals to YouTube via Google's Commerce Media Suite

  Google has announced a new partnership through which Albertsons Media Collective brings first-party shopper data to YouTube and third-party inventory in Display & Video 360. Brands can reach high-intent shoppers on YouTube and across premium publishers, and measure impact with SKU-level sales reporting.

• Alcohol subscriptions now included for US merchants

  Google Merchant Centre now allows US merchants to list alcohol subscriptions, such as wine clubs, under its Physical Goods Subscriptions policy. Offers must follow Alcoholic Beverages policies and use product category "Alcoholic Beverages" (ID 99676).

• Ales Sturala flags the Meta Ads account ban risk from improperly configured AI integrations

  Ales Sturala has published a clear analysis of the Meta Ads bans associated with AI tool integrations. The trigger is not "AI touched the account": it is the setup pattern: creating a Meta Developer App on a personal Facebook profile, leaving it in the default Development tier, using a personal access token, running an open-source MCP locally, and performing bulk writes.

• Alexa shopping adds AI-powered custom merch.

  Amazon is expanding Alexa shopping so customers can describe design ideas in natural language and generate custom products through Amazon Merch on Demand. Amazon fulfils items and keeps the whole flow inside its ecosystem.

• Alibaba releases open-source Python framework for building multi-agent AI apps.

  Alibaba has open-sourced AgentScope, a Python framework for building multi-agent AI applications with visual development tools. The framework includes memory, RAG, and reasoning capabilities, works with any LLM provider, and supports integration with MCP tools.

• Alphabet posts a $112bn quarterly net profit

  Alphabet reported $112bn in net profit for the quarter, more than all 40 DAX companies earned across 2025. The stock still fell on the report.

• Alphabet Q1 2026: Google Cloud up 63%, paid subscriptions reach 350 million

  Alphabet's Q1 2026 results show Google Cloud revenue up 63% to $20.0 billion, with operating income tripling from $2.2B to $6.6B year-on-year. Search queries are at an all-time high, with AI features cited as driving continued usage.

• Alphabet raises a record $85bn to fund AI compute

  Alphabet has raised roughly $85bn in the largest equity offering in history, priced on 2 June, flagged by Bertrand Seguin. The raise includes a $10bn private placement by Berkshire Hathaway and funds Alphabet's planned 2026 capital expenditure of up to around $190bn, the vast majority going to data centres and AI compute.

• Alphabet reports Q4 2025: Google Cloud up 48%, Gemini at 750M users, YouTube crosses $60B

  Alphabet reported Q4 2025 earnings with annual revenue surpassing $400 billion for the first time. Google Cloud revenue reached $17.7 billion (up 48% YoY) with operating margin jumping to 30% from 17% a year ago.

• Amazon adds 3.5% fuel and logistics surcharge to FBA fees from April 17

  Amazon has announced a 3.5% fuel and logistics surcharge applied to FBA fulfilment fees, effective April 17, 2026, with MCF and Buy with Prime following on May 2. The surcharge is calculated on the fulfilment fee, not the product price, averaging approximately $0.17 per unit for standard US FBA.

• Amazon adds a bulk-sheet feature for off-Amazon spend control

  Alexander Swade has flagged a new Amazon Ads bulk-sheet feature for off-Amazon spend control, which he traces to a direct exchange with Amazon staff after he posted feedback on the bulk-sheet section. An Amazon team member responded, took a follow-up feature request, and shipped it within a few weeks.

• Amazon adds AI Summary to campaign dashboards

  Amazon has launched an AI Summary feature inside campaign dashboards. The summary analyses keywords, placements, visibility, and return metrics, then draws conclusions on a trend basis and suggests actions.

• Amazon adds an AI-powered Canvas to Seller Central

  Amazon has rolled out Canvas, an AI analytics feature in the new Seller Central experience. Sellers ask questions in natural language instead of digging through reports.

• Amazon adds Collection ad format for Sponsored Brands

  Amazon has made the Collection ad format available across Sponsored Brands ads. Advertisers can now create campaigns by selecting the ad format and collection type directly.

• Amazon adds consolidated Vine-eligible listings view in Seller Central

  Amazon now shows all Vine-eligible listings in one Seller Central tab, replacing manual checks across reports and listings for large catalogs. It highlights eligible ASINs without custom tracking.

• Amazon adds frequency cap messaging to Sponsored Products

  Amazon has added a small update that shows frequency cap information in Sponsored Products campaigns. The change provides more transparency into how often ads are shown to the same shopper.

• Amazon adds High Price label to product listings

  Oleksandr Kovalov has flagged that Amazon has added a "High Price" label to product listings that triggers when three conditions are met: the price is higher than the product's recent history, lower prices are available elsewhere, and the listing is less competitive than similar products. The label appears publicly on the product page, before the Add to Cart button: making the gap between a listing and its competitive set explicit to the shopper at the moment of decision.

• Amazon adds location and radius targeting to Sponsored TV

  Amazon has introduced location targeting for Sponsored TV campaigns, including radius-based options in the campaign setup, as Prem Gupta flagged. Sponsored TV targeting previously centred on audiences, demographics, and behavioural signals; advertisers can now narrow delivery geographically, including at the city level and via radius coverage.

• Amazon adds personalisation profile that may reshape homepage discovery

  Daniel Orkun Duzgun has flagged Amazon's addition of a personalisation profile feature that lets shoppers share preferences for lifestyle, needs, and shopping habits. The profile is stored permanently and applied to every future interaction, meaning two shoppers with different profiles will see materially different results: different products, different ranking, different visual emphasis: without typing a single keyword.

• Amazon adds Reorder Performance and AI Insights to Subscribe & Save dashboard

  Amazon has added two new sections to the Subscribe & Save dashboard: a Reorder Performance section showing brand and SKU reorder rates plus Subscribe & Save share of total sales; and an AI Insights panel that ties specific coupons to specific lift: subscriber jumps, revenue jumps, glance views, named ASINs. Mansour Norouzi has flagged the launch's strategic significance: reorder rate is the most honest CPG metric: people only resubscribe to products that actually work.

• Amazon Ads adds "All Tools" tab to surface available features

  Amazon has added an "All Tools" tab in Amazon Ads that shows all available tools in a single, clean view. For you, this means a quick way to audit what Amazon Ads capabilities are available to your account.

• Amazon Ads adds invoicing and seller balance payments in the US

  US advertisers can now pay by invoicing or seller account balance alongside credit cards. For you, this means ad spend can come out of marketplace proceeds, so align payment routing with your cash-flow preference.

• Amazon Ads adds multi-touch attribution to Sponsored Products

  Amazon has introduced a multi-touch attribution toggle in the Sponsored Products reporting console, flagged by Liran Hirschkorn and also covered by Ivan Marynych. In beta for US advertisers, it sits alongside the existing last-touch model and shares sales credit across multiple ads that influenced a purchase, rather than handing all the credit to the last ad clicked or seen.

• Amazon Ads dashboard adds 12-month and quarter-to-date views

  Amazon Advertising Console is showing Last 12 months and Quarter-to-date presets in some accounts, extending analysis beyond the familiar short reporting windows without an export. Later sightings indicate that custom dashboard ranges can reach roughly 14 months in certain accounts, although granular limits on downloadable reports may still differ.

• Amazon Ads introduces Dynamic TV Creative for Prime Video

  Amazon Ads has introduced Dynamic TV Creative for Prime Video: a new capability that automatically personalises TV ad creative based on viewer signals, environment, and contextual data. The format brings dynamic, creative, and optimisation patterns familiar from display advertising into the Prime Video CTV inventory, enabling brands to serve materially different versions of the same base creative to different viewer segments.

• Amazon Ads launches Sponsored Brands Auto Product Collection ads

  Amazon Ads has launched Sponsored Brands Auto Product Collection ads: a new auto-product-selection format for Sponsored Brands. Akshay Tarpara has flagged the launch with its mechanics: a single SB ad unit promotes multiple related products, with Amazon's AI dynamically grouping relevant ASINs based on campaign targets and shopper search queries.

• Amazon Ads partners with Asda on UK retail media

  Amazon Ads and Asda have announced a partnership to reach customers across Asda's digital platforms, on the Amazon Ads account. The deal lets brands engage Asda shoppers through Amazon's advertising infrastructure, marking a step in the evolution of Amazon's retail-media offering beyond its own properties and into a major UK grocery retailer's channels.

• Amazon Ads releases MCP Server for agentic API access

  Amazon Ads has released an MCP Server in open beta, enabling AI agents to interact with the Amazon Ads API programmatically. The server allows agentic workflows to manage campaigns, pull reports, and execute tasks.

• Amazon AMC adds new no-code audience templates for DSP and Sponsored Display

  Amazon Marketing Cloud has released additional no-code audience templates that sellers can use to create audiences without SQL. New audiences include frequent purchasers not enrolled in Subscribe & Save, customers who bought main products but not accessories, and seasonal ad exposure off-peak audiences with customisable time frames.

• Amazon and HUMAN target AI-scaled MFA supply

  Amazon Ads detailed how it works with HUMAN to identify and block made-for-advertising networks by using site, traffic, supply chain, infrastructure, and operator signals, rather than relying solely on page-level quality. Amazon says its agentic scanning system filtered more than 10 trillion bid requests that failed verification standards in 2025, while HUMAN observed a fourfold rise in requests from one investigated network during the first half of 2026.

• Amazon and OpenAI announce $50 billion strategic partnership

  Amazon will invest $50 billion in OpenAI, starting with $15 billion and followed by $35 billion upon meeting certain conditions. The partnership includes several components: AWS becomes the exclusive third-party cloud distribution provider for OpenAI Frontier, the enterprise platform for building and managing AI agents.

• Amazon and Winn-Dixie's partnership goes live with fulfilled offers in-app

  Destaney Wishon has confirmed that the Amazon and Winn-Dixie fulfilment partnership is live, with Winn-Dixie fulfilled offers now visible and driving conversions in the Amazon app: selected at least once as the fastest available shipping option for a product. The partnership, announced in late 2025, allows Amazon to leverage Winn-Dixie's physical store network for same-day or scheduled delivery without building its own physical infrastructure.